Combiner Wars (toyline)

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Prime Wars Trilogy
« Combiner Wars »
The possibilities are almost endless! Sadly, the selection of unique figures is not.

Combiner Wars is a subline imprint of the Generations toyline, constituting the first portion of the Prime Wars Trilogy.

Debuting in 2015, it saw Deluxe, Voyager and some Legends figures able to form combiner robots. The format for Legends Class was changed once again, dropping the small partner figures of the Thrilling 30 line.

The tradition of including IDW comic books with U.S.[1] Deluxes (started by the Thrilling 30 segment) continued, whilst Legends, Voyagers, and non-U.S. Deluxes gained collector cards featuring art taken either from the Transformers Legends mobile game, or simply the toy's package art (which doubles as the comic book cover for the U.S.[1] version). However, due to production schedule problems,[2] Deluxe wave 1's initial U.S.[1] release featured the collector cards. Along with the concurrently released Robots in Disguise line, Combiner Wars also heralded the return of multilingual packaging to the United States[1] market, now in English, French, Spanish, and Portuguese. The sole exception to this was the Deluxe figures packaged with comic books, which retained English-only packaging.

Meanwhile, Combiner Wars marked the end of the Toys"R"Us exclusivity for Generations figures that had been in effect in several European markets since the launch of the original line in 2010 (which had usually resulted in only one wave per assortment ever being released in Europe). Not only did availability and distribution improve tremendously across the board—the Combiner Wars figures were even released in European markets where Generations figures had previously never been available at all! At the same time, European packaging reduced the number of languages from thirteen to a mere four (English, French, German and Spanish), resulting in a less cluttered packaging design.

After the general retail assortments had run their course, the line was extended for several months via giftsets of complete teams featuring redecos and retools, referred to as "Collection Packs" in official promotional materials. Those sets were typically "shared exclusives" between online retailers and the online storefronts of "big box" retailers, though they were also available at brick and mortar retail in several non-U.S. markets.

Courage is stronger when combined

—Official tagline for the Combiner Wars line

Toys

General retail

Legends Class

Wave 1 Wave 2 Wave 3 Wave 4
Legends Class Viper.
Wave 5 Wave 6


Deluxe Class

Wave 1 Wave 2 Wave 3 Wave 4
Deluxe Class Firefly.
Wave 5 Wave 6
For the US market, each figure from wave 2 on came with a reprint of an IDW comic that supposedly featured the character, but that whole "featured the character" thing didn't always pan out. A comic-book-pack-in variant of Decepticon Dragstrip was later released in a revision of wave 2. Some time later, the full set wave 1 comics (which were originally solicited for normal retail) were released in a bundle at a Taiwanese comic convention, separate from the figures.

Voyager Class

Wave 1 Wave 2 Wave 3 Wave 4
Voyager Class Optimus Prime.
Wave 5 Wave 6


Leader Class

Wave 1 Wave 2 Wave 3 Wave 4
Leader Class Thundercracker.
Wave 5


Titan Class

Your childhood has returned- but this time it's after your wallet.


Exclusives

"May Mayhem" Deluxes

These were officially exclusive to online retailers and comic book stores for the United States market (although a few specimens ended up at retail stores), but were available at general retail in Hasbro's Asian markets. Not counting store-initiated imports, they were never officially available in Canada, Australia or Europe. Regardless of the markets they were released in, Brake-Neck and Quickslinger were only available in English-only packaging including comic books, whereas Groove was only available in multilingual packaging including a character card instead of a comic book.

2015 2016


Convention multi-packs

While these toys premiered at conventions (most prominently San Diego Comic-Con 2015), they also ended up available through other venues, like the Hasbro Toy Shop online store, and even at retail in international markets such as Asia and Australia. See individual entries for more information.

Devastator 2015 Special Edition Combiner Hunters


"Online exclusive" Collection Packs

Most of these box sets are "shared exclusives" sold by numerous online retailers. Liokaiser, however, is a Platinum Edition set officially exclusive to Entertainment Earth in the United States… but he's also available from other venues in other markets, and even in the United States, online retailers that get their stock from overseas carry him regardless.

Superion (G2 deco) Menasor (G2 deco) Victorion Bruticus (G2 deco)
Liokaiser
Computron Liokaiser

Fun Publications

While the figures and sets listed above were all Hasbro-initiated releases, Hasbro licensee Fun Publications also branded their BotCon 2016 exclusives and the Transformers Figure Subscription Service 4.0 and 5.0 figures as part of the Combiner Wars line (including figures that weren't part of the "combiner" concept), as opposed to the usual Timelines branding for previous FunPub exclusives.

BotCon 2016
Predacus Souvenir figures Customizing Class exclusives Other exclusives


Transformers Figure Subscription Service
Series 4.0 (2016) Series 5.0 (2017)

Notes

Advertising is stronger when using social media
  • Early in the toy line's life cycle, Hasbro advertised the figures with two "movie" style posters published on Facebook, alternatively depicting Superion and the Aerialbots, or Menasor and the Stunticons.[3] The same artwork was later used for the posters included wth the "Generation 2" Superion and Menasor Collection Packs. While awesome in their own right, none of those posters were ever featured at public transport stations, so there was still room for improvement!
Clues hidden in a stock photo. What's next? Alternate heads depicted in instructions?
  • The existence of Legends Class Huffer and the name of Blackjack were first revealed by a stock photo of Menasor released during San Diego Comic-Con 2014. What appeared to be a plain white background was, with color correction, revealed as a Mac OS screenshot displaying filenames for those two characters. Blackjack could easily be identified as the then unnamed black-and-purple car revealed at SDCC, whilst Huffer's toy was later announced at New York Comic Con.
  • In addition, Legends Class Rodimus and Skywarp were accidentally revealed prematurely in January 2015 via official product listings including stock photos on the public Hasbro website. This was almost a month before even the wave 3 products of all the main assortments (including Legends Class Groove, Warpath and Viper) would be officially revealed at Toy Fair. Hasbro quietly pulled the listings for Rodimus and Skywarp from their website and then pretended to "officially" reveal them at BotCon 2015, a whole five months later.
  • The Hasbro product code numbers for the first three waves of Legends Class figures suggest that a different release order was originally planned: Wave 1 would have included Huffer instead of Windcharger, who would have been the sole new figure in the subsequent wave (or, more likely, simply a revision wave), and Blackjack would have been released in the next wave alongside Warpath, Groove and Viper.
  • The limb robots substituted out of Combiner Wars Superion, Menasor, and Defensor, namely Slingshot, Wildrider, and Groove, also happen to be the same members whose Kre-O incarnations were sold separately from their teams. Coincidence? Probably.
Like most Deluxe Class figures, Swindle was available with a comic book in the U.S., Australia, New Zealand, and Asia (left), and with a character card in Canada and Latin America (center) as well as Europe (right).
  • No wave 2 products of any size classes of Combiner Wars were ever officially released in any European markets, with the sole exception of Legends Class Blackjack, who was eventually released as part of a revision of wave 4. Even Motormaster, who was re-released as part of wave 4 of the Voyager Class assortment alongside Battle Core Optimus Prime, was omitted from then European wave 4 case assortment in favor of Silverbolt and Hot Spot. Hooooowever…
  • In several instances, Deluxe Class figures appeared in certain markets in packaging not intended for those markets, oftentimes as imported overstock. Those instances include:
    • Canadian retailers such as Walmart and Toys"R"Us stocked the wave 4 Deluxes in English-only packaging including comic books even before the "proper" multilingual packaging versions with character cards instead of comic books became available.
    • In the United States and other markets that got most Deluxes in English-only packaging including comic books, the wave 1 Deluxes were initially only released in multilingual Canadian/Latin American packaging including character cards. This was due to production scheduling problems, and even though Hasbro originally intended to re-release all four figures with comic books (packaged samples exist), ultimately only the comic book version of Dragstrip was released as part of a revision case of wave 2 that saw limited distribution. On top of that, clearance stores such as T.J.Maxx eventually stocked the multilingual Canadian/Latin American character card versions of the wave 4, 5 and 6 figures in late 2016.
    • In the United Kingdom and Slovakia, the wave 2 Deluxes (specifically the revision case including Dragstrip) appeared during "silly season" in late 2016 at chains such as Guess How Much! (United Kingdom) and Dráčik (Slovakia) as gray imports in English-only packaging including comic books, making this the first time these figures (minus Dragstrip) were available at European retail, long after the fact.
    • In early 2017, gray imports of the wave 4 Deluxes in English-only packaging including comic books also appeared at Intertoys, a Dutch chain with stores in Germany, where they warmed shelves alongside their counterparts in regular European packaging sans comic books. According to the multiple (!) import stickers, these truly went around the world, via China and then the United Kingdom, before ending up in continental Europe!
  • Overall, this means Canadian/Latin American packaging is the only packaging version all general retail Deluxes were officially available in.

References

  1. 1.0 1.1 1.2 1.3 Australia, New Zealand and Hasbro's Asian markets typically get toys in whatever format is also used for the United States. The markets that traditionally get multilingual packaging are Canada, Latin America, and Europe. See the image under "notes" for a comparison.
  2. Interview with Jerry Jivoin at BWTF.com
  3. Combiner Wars "movie poster" adverts at TFW2005