A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.
The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.
Hasbro
TakaraTomy
| Month / year
|
Item
|
Venue
|
Requirement
|
| December 2003
|
Energy Spear Corona Flame Edition
|
Jusco
|
Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak
|
| December 2003
|
Energy Axe Aquamarine Edition
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| December 2003
|
Energy Axe Black Hole Edition
|
Ito Yokado
|
Purchasing SC-01 Grand Convoy Super Mode
|
| December 2003 / January 2004
|
Energy Spear Royal Clear Edition
|
Hello Mac, Posful, Pelican, Joshin Denki & Heiwado
|
Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (MegaZarak only at Hello Mac)
|
| March 2004
|
Energy Axe Violet Cluster Edition
|
Jusco
|
Purchasing SC-10 Rodimus Convoy, SC-11 Red Alert or SC-13 SL Grand Convoy
|
| March 2004
|
Energy Axe Natural Green Edition
|
Hello Mac & Joshin Denki
|
Purchasing any Super Link product
|
| March 2004
|
Energy Spear Lightning Yellow Edition
|
Toys"R"Us Japan
|
Purchasing SC-10 Rodimus Convoy
|
| March 2004
|
Energy Spear Rodeo Magenta Edition
|
Ito Yokado
|
Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert
|
| April 2004
|
Accel (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| May 2004
|
Energy Raiden Overdrive Edition
|
Gamers Transformers Fair
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| July 2004
|
Energy Cutter Daylight Attack Edition
|
1500 select stores
|
Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
|
| July 2004
|
Energy Blade Night Phantom Edition
|
1500 select stores
|
Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
|
| August 2004
|
Throttle (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Super Link line for 2000 Yen or more
|
| September 2004
|
Screw (Windcharger Micron)
|
Toys"R"Us Japan
|
Purchasing SC-22 Omega Supreme
|
These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.
| Month / year
|
Item
|
Venue
|
Requirement
|
| July 2007
|
Torque Gain
|
JUSCO
|
Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
|
| July 2007
|
Noise Effect
|
Ito Yokaido
|
Purchasing product from the 2007 movie line for 3000 Yen or more
|
| July 2007
|
Wedge Shape
|
BIC Camera
|
?
|
| March 2008
|
Skyglide
|
Toys"R"Us Japan
|
Purchasing any Henkei! Henkei! product
|
| March 2009
|
Cybertron Sling
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Autobot version)
|
| March 2009
|
Destron Vorter
|
Pocket Card Co., Ltd.
|
Signing up for a Transformers-themed Visa credit card (Decepticon version)
|
| May 2009
|
Guardian Sky
|
Toys"R"Us Japan
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| May 2009
|
Guardian Speed
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| May 2009
|
Guardian Powered
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Stra
|
Edion Group stores
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Bull
|
Edion Group stores
|
Purchasing product from the Revenge line for 2000 Yen or more
|
| August 2009
|
Mighty Dozer
|
Toys"R"Us Japan
|
Purchasing product from the Revenge line for 2000 Yen or more
|
Even though EZ Collection "Defender Optimus Prime", "Demolishor Shanghai Attack" and "Infiltrator Soundwave" were released to promote the Japanese version of the Transformers Animated line, all three of them were redecos of toys from the Transformers/Revenge line, and their instructions used the Japanese Transformers/Revenge logo.
| Month / year
|
Item
|
Venue
|
Requirement
|
| May 2009
|
EZ Collection Optimus Prime
|
Transformers Celebration 0530
|
Purchasing product from the Revenge line for 3000 Yen or more
|
| November 2009
|
Decepticon Rampage Desert Combat (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Revenge line for 3000 Yen or more
|
| December 2009
|
Stealth Bumblebee (EZ Collection)
|
Various stores
|
Purchasing the Transformers/Revenge movie on DVD
|
| December 2009
|
Bumblebee Clear Ver. (EZ Collection)
|
Tsutaya Records
|
Purchasing the Transformers/Revenge movie on DVD (transforming Bumblebee DVD-case version only)
|
| March 2010
|
Defender Optimus Prime (EZ Collection)
|
Edion, Bic Camera & Yodobashi Camera
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| March 2010
|
Demolishor Shanghai Attack (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| March 2010
|
Infiltrator Soundwave (EZ Collection)
|
Amazon Japan & Yamada Denki
|
Ordering or purchasing product from the Transformers Animated line for 3000 Yen or more
|
| Month / year
|
Item
|
Venue
|
Requirement
|
| April 2010
|
Bumblebee Clear Yellow Ver. (EZ Collection)
|
Ito Yokado
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| April 2010
|
Optimus Prime Clear Red Ver. (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| April 2010
|
Prowl Clear Smoke Ver. (EZ Collection)
|
Apita
|
Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
|
| April 2010
|
Starscream Clear Purple Ver. (EZ Collection)
|
Jusco
|
Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
|
| July 2010
|
Ramjet Clear White Ver. (EZ Collection)
|
Ito Yokado
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| July 2010
|
Skywarp Clear Purple Ver. (EZ Collection)
|
Toys"R"Us Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| July 2010
|
Sunstorm Clear Orange Ver. (EZ Collection)
|
Yamada Electronics & Amazon Japan
|
Purchasing product from the Transformers Animated line for 3000 Yen or more (Yamada Electronics), ordering TA-27 Ultra Magnus (Amazon Japan)
|
| July 2010
|
Thundercracker Clear Blue Ver. (EZ Collection)
|
Ishimaru, Eiden, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera
|
Purchasing product from the Transformers Animated line for 3000 Yen or more
|
| August 2010
|
Skywarp Clear Purple Ver. (EZ Collection)
|
Jusco
|
Purchasing TA-27 Ultra Magnus
|
| Month / year
|
Item
|
Venue
|
Requirement
|
| December 2010
|
Fracas (Targetmaster Micron)
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the United line for 3000 Yen or more
|
| December 2010
|
Haywire (Targetmaster Micron)
|
Yamada Denki
|
Purchasing product from the United line for 3000 Yen or more
|
| January 2011
|
Recoil (Targetmaster Micron)
|
Toys"R"Us Japan
|
Purchasing product from the United line for 3000 Yen or more
|
| March 2011
|
Spoilsport (Targetmaster Micron)
|
Bic Camera & Yodobashi Camera
|
Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie Series MPM-2 Bumblebee
|
| March 2011
|
Caliburst (Targetmaster Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie SeriesMPM-2 Bumblebee
|
| Month / year
|
Item
|
Venue
|
Requirement
|
| April 2012
|
Shadow R.A. (Arms Micron)
|
Aeon
|
Purchasing AM-01 Optimus Prime
|
| April 2012
|
Shadow C.L. (Arms Micron)
|
Toys"R"Us Japan
|
Purchasing any Transformers product for 3000 Yen or more
|
| April 2012
|
Shadow Gora (Arms Micron)
|
Joshin Denki & Bic Camera
|
Purchasing any Transformers product for 3000 Yen or more
|
| June 2012
|
Shining O.P. (Arms Micron)
|
Next Generation World Hobby Fair, e-HOBBY & TakaraTomy Mall
|
Winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall
|
| June 2012
|
Shining B.2 (Arms Micron)
|
Tokyo Toy Show 2012, Next Generation World Hobby Fair & Amazon Japan
|
Attending Tokyo Toy Show 2012 as a kid, winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering AM-15 Megatron Darkness at Amazon Japan
|
| July 2012
|
Hellflame Guru (Hellflame Arms Micron)
|
Aeon
|
Purchasing AM-15 Megatron Darkness
|
| July 2012
|
Hellflame Jida (Hellflame Arms Micron)
|
Joshin Denki & Bic Camera
|
Purchasing any Transformers product for 3000 Yen or more
|
| September 2012
|
Shining R.A. GR (Arms Micron)
|
Aeon
|
Purchasing AM-21 Arms Master Optimus
|
| September 2012
|
Shining R.A. P (Arms Micron)
|
Joshin Denki & Bic Camera
|
Purchasing any Transformers product for 3000 Yen or more
|
| November 2012
|
Shining Gura B (Arms Micron)
|
Aeon
|
Purchasing AM-21 Arms Master Optimus
|
| November 2012
|
Pure Energon B.2 (Arms Micron)
|
Toys"R"Us Japan
|
Purchasing any Transformers product for 3000 Yen or more
|
| December 2012
|
Pure Energon O.P. (Arms Micron)
|
Toys"R"Us Japan
|
Purchasing any Transformers product for 3000 Yen or more
|
Similar to the 2007-2009 releases, these figures and accessories were released to promote the Lost Age Series line (and later the Transformers Movie The Best, The Last Knight and Studio Series lines), but even though their instructions use a Transformers logo in the same style as the Transformers: Lost Age Series logo, the title "Lost Age Series" in katakana (ロストエイジシリーズ) is replaced with "Transformers" in plain English script underneath its counterpart in katakana (トランスフォーマー).
| Month / year
|
Item
|
Venue
|
Requirement
|
| May / June / July /August 2014
|
Convoy Anniversary Clear Ver. (EZ Collection)
|
"Kids Walk", Transformers Celebration 2014 (Ikebukuro Toys"R"Us), Tokyo Toy Show 2014, Aeon Mall (Kasukabe), Transformers Expo (Yokohama), e-HOBBY & TakaraTomy Mall
|
Purchasing Transformers product at one of the various events, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall
|
| May 2014
|
Silver Roller (Clear Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| May 2014
|
Jolt (Clear Micron)
|
Aeon
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| May 2014
|
Buzz Saw (Clear Micron)
|
Joshin Denki & Bic Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| May 2014
|
Beet-Chop (Clear Micron)
|
Edion, Best Denki, Yamada Denki & Yodobashi Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| July 2014
|
Ivan (Dinobot Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| July 2014
|
Paulie (Dinobot Micron)
|
Aeon
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| July 2014
|
Thunderlips (Dinobot Micron)
|
Joshin Denki & Bic Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| July 2014
|
Sling (Dinobot Micron)
|
Edion, Hakuhinkan Toy Park Ginza, White Peony Ishinomaki, Best Denki, Yamada Denki & Yodobashi Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| August 2014
|
Astrotrain (Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| October 2014
|
Prime Axe (Legendary Weapon)
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| October 2014
|
Trikera Mace (Legendary Weapon)
|
Aeon
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| October 2014
|
Spino Hammer (Legendary Weapon)
|
Edion, Hakuhinkan Toy Park Ginza, White Peony Ishinomaki, Best Denki, Yamada Denki & Yodobashi Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| October 2014
|
Ptera Spear (Legendary Weapon)
|
Joshin Denki & Bic Camera
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| November 2014
|
Carnivac (Micron)
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| December 2014
|
Temenos Sword
|
Toys"R"Us Japan
|
Purchasing product from the Lost Age line for 3000 Yen or more
|
| April 2017
|
Silver Temenos Sword
|
Toys"R"Us Japan
|
Purchasing any Transformers product for 2000 Yen or more
|
| July 2017
|
Gold Vector Shield
|
Various stores
|
Purchasing any Transformers product for 2000 Yen or more
|
| October 2017
|
Bronze Calibur Axe
|
TakaraTomy Mall
|
Ordering any Transformers product for 2000 Yen or more
|
| November 2017
|
Gold Temenos Sword & Gold Battle Axe
|
Various stores
|
Purchasing any Transformers product for 5000 Yen or more
|
| April 2018
|
Quad Barrel Shotgun
|
Various stores
|
Purchasing any Transformers product for 4000 Yen or more
|
