Eric Siebenaler
| The name or term "Eric" refers to more than one character or idea. For a list of other meanings, see Eric (disambiguation). |

Eric Siebenaler is one of Hasbro's Senior Product Designers on the Transformers brand. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. Recently, Siebenaler was largely responsible for developing the new Transformers Animated series, serving as its lead designer.
His first Transformer was Skywarp.
Eric did not attend BotCon 2008 personally as he was in Australia on a working holiday. However, Hasbro provided a life-size cardboard cut out of Eric that fans could write messages on, which Hasbro would then mail to him. The non-cardboard Eric briefly appeared on the Australian children's program Toasted TV on August 8, 2008, to talk about designing Animated toys. He also appeared on Ten's TTN and men's magazine FHM for similar interviews.
On November 8 and 9, Eric returned to Australia as part of a promotion by Hasbro Australia, the Cartoon Network Australia and K-Mart Australia. He drew Transformers designs by children who had won a Cartoon Network competition.[1]
Toys Eric had a hand in designing
Armada
Energon
- Arcee
- Barricade
- Beachcomber
- Blackout
- Blight
- Bonecrusher
- Bulkhead
- Cliffjumper
- Demolishor
- Divebomb
- Downshift
- Duststorm
- Galvatron
- Energon Kicker with High Wire
- Energon Hot Shot
- Energon Ironhide
- Hot Shot
- Inferno
- Insecticon
- Ironhide
- Jetfire
- Kickback
- Landmine
- Landquake
- Megatron
- Mirage
- Omega Sentinel
- Omega Supreme
- Optimus Prime (Super class) (with Takashi Kunihiro)
- Overcast
- Prowl
- Quickstrike
- Roadblock
- Rodimus
- Sky Shadow
- Sledge
- Steamhammer
- Stormcloud
- Storm Jet
- Terradive
- Tow-Line
- Treadshot
- Wideload
- Windrazor
Cybertron
- Armorhide
- Brakedown
- Brushguard
- Clocker
- Crosswise
- Crumplezone
- Dark Crumplezone
- Cybertron Defense Hot Shot
- Cybertron Defense Red Alert
- Cybertron Defense Scattorshot
- Dirt Boss
- Downshift
- Evac
- Excellion
- Galaxy Force Optimus Prime
- Galaxy Force Vector Prime
- Galvatron
- Hot Shot
- Jetfire
- Landmine
- Lugnutz
- Megatron
- Menasor
- Metroplex
- Mudflap
- Optimus Prime
- Overhaul
- Override
- Override GTS
- Primus (early concept work only; Takashi Kunihiro worked on the final toy)
- Quickmix
- Ransack
- Red Alert
- Scattorshot
- Shortround
- Sky Shadow
- Starscream (Supreme class) (with Shogo Hasui, based upon The War Within Starscream by Don Figueroa)
- Swerve
- Thunderblast
- Thundercracker
- Vector Prime
- Wing Saber
Alternators
Classics
- Astrotrain (with Takashi Kunihiro)
- Bumblebee (with Alex Kubalsky)
- Cliffjumper
- Grimlock (with Takio Ejima)
- Rodimus
- Jetfire (with Takashi Kunihiro)
- Megatron (with Takio Ejima)
- Mirage (with Alex Kubalsky)
- Optimus Prime (Voyager class) (with Don Figueroa, Takio Ejima and Alex Kubalsky)
- Optimus Prime vs. Megatron: The Ultimate Battle
- Ramjet
- Starscream
Transformers (movie)
- Arcee (Deluxe class)
- Autobot Jazz (Deluxe class)
- Autobot Ratchet (Voyager class)
- Barricade (Deluxe class)
- Blackout (Voyager class)
- Bonecrusher (Deluxe class)
- Decepticon Brawl (Deluxe class)
- Bumblebee (Deluxe class Classic Camaro) (with Alex Kubalsky)
- Bumblebee (Deluxe class Camaro Concept) (with Alex Kubalsky)
- Ironhide (Voyager class)
- Longarm (with Alex Kubalsky and Jared Wade)
- Megatron (Voyager class)
- Megatron (Leader class)
- Optimus Prime (Voyager class)
- Optimus Prime (Leader class) (with Takashi Kunihiro)
- Payload
- Starscream (Voyager class) (with Shogo Hasui)
Animated
- Autobot Jazz
- Autobot Ratchet (Deluxe class)
- Atomic Lugnut
- Blackarachnia (with Alex Kubalsky)
- Blazing Lockdown
- Blitzwing (Voyager class) (with Alex Kubalsky)
- Blurr
- Bulkhead (Voyager class)
- Bulkhead (Leader class)
- Bumblebee (Deluxe class) (with Alex Kubalsky)
- Cybertron Mode Megatron
- Cybertron Mode Optimus Prime
- Elite Guard Bumblebee
- Grimlock (Voyager class)
- Jetfire & Jetstorm
- Lockdown (Deluxe class)
- Lugnut (Voyager class)
- Megatron (Leader class)
- Oil Slick
- Optimus Prime (Voyager class)
- Optimus Prime vs. Megatron: The Battle Begins
- Prowl (Deluxe class) (with Alex Kubalsky)
- Roadbuster Ultra Magnus
- Samurai Prowl
- Sentinel Prime (with Alex Kubalsky)
- Shadow Blade Megatron
- Shockwave
- Skywarp
- Snarl
- Soundwave
- Starscream (Voyager class)
- Swindle
- Swoop
- Ultra Magnus
- Waspinator
- Wreck-Gar
Convention appearances
Notes
- On the Transformers Animated season 2 DVD set, Eric provides episode commentary on "Mission Accomplished" and "Garbage In, Garbage Out" alongside Marty Isenberg, Derrick Wyatt and Matt Youngberg.
References
External links
- Ozformers report on meeting Eric, a later response and corrections from the man himself, and an explanation on the relationship between Hasbro and Takara in designing Transformers.

