Hasbro Pulse

"HasLab" redirects here. For the department of Hasbro, see HasLab (Hasbro department).

"There are 195 countries in the world."
"Huh, I thought there were 34."

Hasbro Pulse is the current official Hasbro web store for the United States, United Kingdom, Canada (excluding Quebec), and the entire European Union, and formerly for Hong Kong, Singapore, Malaysia, and Taiwan. Aimed specifically at adult fans, Pulse's product selection consists mostly of collector-focused toylines, such as Transformers: Generations.

History

The Hasbro Pulse name was originally used for the company's collector-focused news website, which launched on June 25, 2015.<ref>Hasbro Pulse is LIVE ... get info directly from Hasbro</ref> Visitors who signed up to receive updates from Pulse were sent a free welcome package featuring, among other items, an exclusive variant cover of IDW Publishing's The Transformers (2012) #41.<ref>Hasbro Pulse Welcome Packages Arriving Now</ref>

On February 15, 2019, one day before the start of New York Toy Fair 2019, Hasbro Pulse was relaunched as Hasbro's new web store, replacing the Hasbro Toy Shop website that had closed down the previous month<ref>Hasbro Pulse is the New HastroToyShop with Preorders on New MPs, Siege and More</ref> (Hasbro Toy Shop still remains as a store on eBay).

On June 26, 2020, Hasbro debuted the first Transformers themed "Fan First Friday" feature.

On August 31, 2020, Hasbro announced Hasbro PulseCon 2020, which happened on September 25 and 26<ref>{{#if: 2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe |"2 epic days. All your favorite brands. Reveals. Exclusives. And SO 👏 MUCH 👏MORE 👏. This is the one virtual event you do not want to miss! (for US & CAN fans only) https://t.co/Z3hPBrl3ez #HasbroPulseCon #HasbroPulse #Hasbro https://t.co/UUojPvRSVe"—|}}{{#if: https://twitter.com/Hasbro/status/1300434043473977344 |Hasbro|Hasbro}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2020 |, 2020{{#if: 08 |/{{#switch:{{#len:08}}|1=008|08}}{{#if: 31|/{{#switch:{{#len:31}}|1=031|31}}|}}}}|}}{{#if: https://twitter.com/Hasbro/status/1300434043473977344 ||}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1300434043473977344%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1300434043473977344%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1300434043473977344%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1300434043473977344%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref> in lieu of any in-person convention during the [[wikipedia:{{#if:|:}}COVID-19 pandemic|{{#if:||COVID-19 pandemic}}]].

On March 10, 2021, Hasbro Pulse opened its doors to the United Kingdom.<ref>Hasbro Pulse UK Creative Launch on Facebook</ref>

On March 15, 2021, Hasbro announced Hasbro Pulse Fan Fest 2021, which happened on April 9.<ref>{{#if: The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY |"The HYPE is real, fans! Tune in Friday, April 9th, beginning at 11:00am ET for the FIRST EVER #HasbroPulse Fan Fest! Gear up for product reveals, interactive experiences, & more from your favorite brands. You don't want to miss this! https://t.co/h1zhXUZbwS #HasbroPulseFanFest https://t.co/y3KLNJnCzY"—|}}{{#if: https://twitter.com/Hasbro/status/1371511107752460292 |Hasbro|Hasbro}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2021 |, 2021{{#if: 03 |/{{#switch:{{#len:03}}|1=003|03}}{{#if: 15|/{{#switch:{{#len:15}}|1=015|15}}|}}}}|}}{{#if: https://twitter.com/Hasbro/status/1371511107752460292 ||}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1371511107752460292%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1371511107752460292%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1371511107752460292%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/Hasbro/status/1371511107752460292%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On August 20, 2021, Hasbro announced Hasbro Pulse Con 2021, which happened on October 22 and 23.

On August 28, 2021, the Hasbro Pulse YouTube channel uploaded the entire first season of The Transformers for free streaming. The remainder of the show was subsequently added to the channel at a rate of one season per week.

On November 10, 2021 the Hasbro Pulse YouTube channel began uploading a series of stop motion shorts to celebrate the 35th anniversary of The Transformers: The Movie.

On October 10, 2021, the Hasbro Pulse mobile app launched.<ref>https://www.facebook.com/hasbropulse/posts/4904847126214856</ref>

On March 30, 2022, Hasbro Pulse opened its doors to Germany.<ref>{{#if: It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx |"It is official! #Hasbro Pulse is now live in #Germany! As with #HasbroPulse in US, Canada and UK, Hasbro Pulse Germany will feature exciting new product releases and host programs specifically for the collector community! https://t.co/XFbCteKCGy https://t.co/zWvDglatVx"—|}}{{#if: https://twitter.com/HasbroPulse/status/1509140319593455619 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2022 |, 2022{{#if: 03 |/{{#switch:{{#len:03}}|1=003|03}}{{#if: 30|/{{#switch:{{#len:30}}|1=030|30}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1509140319593455619 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1509140319593455619%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1509140319593455619%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1509140319593455619%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1509140319593455619%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On July 19, 2022, Hasbro announced Hasbro Pulse Con 2022, to be held September 30 and October 1.<ref>{{#if: We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4 |"We're excited to announce HASBRO PULSE CON is BACK! Save the date - Friday September 30th and Saturday October 1st. Register to stay in the loop at https://t.co/cnihyz08Nq https://t.co/JrmvDgXVA4"—|}}{{#if: https://twitter.com/HasbroPulse/status/1549514517926871041 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2022 |, 2022{{#if: 07 |/{{#switch:{{#len:07}}|1=007|07}}{{#if: 19|/{{#switch:{{#len:19}}|1=019|19}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1549514517926871041 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1549514517926871041%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1549514517926871041%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1549514517926871041%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1549514517926871041%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On September 21, 2022, Hasbro Pulse opened its doors to France, Spain, Italy, and Austria.<ref>{{#if: Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ |"Exciting news, EU fans! The #HasbroPulse expansion continues and we are now LIVE in France, Spain, Italy, and Austria! We are so pumped to be able to bring Hasbro Pulse to more fans worldwide, and just in time for #HasbroPulseCon2022! https://t.co/B3SgUaYFuQ"—|}}{{#if: https://twitter.com/HasbroPulse/status/1572617102766362626 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2022 |, 2022{{#if: 09 |/{{#switch:{{#len:09}}|1=009|09}}{{#if: 21|/{{#switch:{{#len:21}}|1=021|21}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1572617102766362626 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1572617102766362626%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1572617102766362626%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1572617102766362626%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1572617102766362626%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On May 6, 2023, Hasbro Pulse opened its doors to Hong Kong, Singapore, and Malaysia.<ref>{{#if: Exciting news! The #HasbroPulse expansion continues and we are now LIVE in #HongKong, #Singapore, and #Malaysia! We are thrilled to be able to bring Hasbro Pulse to more fans worldwide. http://sg.hasbropulse.com http://my.hasbropulse.com http://hk.hasbropulse.com |"Exciting news! The #HasbroPulse expansion continues and we are now LIVE in #HongKong, #Singapore, and #Malaysia! We are thrilled to be able to bring Hasbro Pulse to more fans worldwide. http://sg.hasbropulse.com http://my.hasbropulse.com http://hk.hasbropulse.com"—|}}{{#if: https://twitter.com/HasbroPulse/status/1654861076683706375 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2023 |, 2023{{#if: 05 |/{{#switch:{{#len:05}}|1=005|05}}{{#if: 06|/{{#switch:{{#len:06}}|1=006|06}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1654861076683706375 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1654861076683706375%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1654861076683706375%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1654861076683706375%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1654861076683706375%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On July 12, 2023, Hasbro Pulse opened its doors to the remainder of the European Union (Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Sweden).<ref>{{#if: Exciting news for our fans in the EU! 🌍 We're thrilled to announce that #HasbroPulse is expanding its reach into all countries. Now you can order your favorite products from Hasbro Pulse and have them shipped directly to your doorstep! See http://eu.HasbroPulse.com for more! |"Exciting news for our fans in the EU! 🌍 We're thrilled to announce that #HasbroPulse is expanding its reach into all countries. Now you can order your favorite products from Hasbro Pulse and have them shipped directly to your doorstep! See http://eu.HasbroPulse.com for more!"—|}}{{#if: https://twitter.com/HasbroPulse/status/1679120755131392000 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2023 |, 2023{{#if: 07 |/{{#switch:{{#len:07}}|1=007|07}}{{#if: 12|/{{#switch:{{#len:12}}|1=012|12}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1679120755131392000 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1679120755131392000%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1679120755131392000%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1679120755131392000%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1679120755131392000%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On July 26, 2023, Hasbro Pulse opened its doors to Taiwan.<ref>{{#if: More exciting news! Fans in Taiwan, #HasbroPulse is now live and ready to add to your growing toy collection! Shop your favorite brands and more! Head over to http://tw.HasbroPulse.com now to check it all out! |"More exciting news! Fans in Taiwan, #HasbroPulse is now live and ready to add to your growing toy collection! Shop your favorite brands and more! Head over to http://tw.HasbroPulse.com now to check it all out!"—|}}{{#if: https://twitter.com/HasbroPulse/status/1684187683915014150 |Hasbro Pulse|Hasbro Pulse}}{{#if: Twitter |, Twitter|}}{{#if: |, ""|}}{{#if: 2023 |, 2023{{#if: 07 |/{{#switch:{{#len:07}}|1=007|07}}{{#if: 26|/{{#switch:{{#len:26}}|1=026|26}}|}}}}|}}{{#if: https://twitter.com/HasbroPulse/status/1684187683915014150 ||}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1684187683915014150%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1684187683915014150%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1684187683915014150%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://twitter.com/HasbroPulse/status/1684187683915014150%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

On January 9, 2025 Hasbro Pulse Asia announced it would be shutting down, with the last orders being taken on February 7.<ref>{{#if: Hasbro Pulse was introduced in Asia with the goal of delighting our fans by offering convenient access to some of our best products, including our unique and exclusive HasLab Crowd-Funded Products. After careful consideration, we have made the difficult decision to pause our Pulse operations in Asia at this time. We appreciate your business and value your passion for our brands. From 10 January 2025 at 9am GMT+8, Hasbro Pulse Asia …. will continue to take orders on pre-order items until 12 January 2025 at 11.59pm GMT+8; and orders on in-stock items until 7 February 2025 at 11.59pm GMT+8. Thereafter, customers will not be able to place any more orders. |"Hasbro Pulse was introduced in Asia with the goal of delighting our fans by offering convenient access to some of our best products, including our unique and exclusive HasLab Crowd-Funded Products. After careful consideration, we have made the difficult decision to pause our Pulse operations in Asia at this time. We appreciate your business and value your passion for our brands. From 10 January 2025 at 9am GMT+8, Hasbro Pulse Asia …. will continue to take orders on pre-order items until 12 January 2025 at 11.59pm GMT+8; and orders on in-stock items until 7 February 2025 at 11.59pm GMT+8. Thereafter, customers will not be able to place any more orders."—|}}{{#if: https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371 ||}}{{#if: TFW2005 |, TFW2005|}}{{#if: Hasbro Pulse Asia Shutting Down |, "Hasbro Pulse Asia Shutting Down"|}}{{#if: 2025 |, 2025{{#if: 01 |/{{#switch:{{#len:01}}|1=001|01}}{{#if: 09|/{{#switch:{{#len:09}}|1=009|09}}|}}}}|}}{{#if: https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371 ||}}{{#switch:{{#sub:https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371%7C7%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371%7C8%7C11}}%7Cweb.archive= (archive link)|}}{{#switch:{{#sub:https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371%7C7%7C10}}%7Carchive.is= (archive link)|}}{{#switch:{{#sub:https://news.tfw2005.com/2025/01/09/hasbro-pulse-asia-shutting-down-529371%7C8%7C10}}%7Carchive.is= (archive link)|}}{{#if: | (dead link)}}</ref>

Livestreams

Virtual conventions

Due in no small part to the onset of the [[wikipedia:{{#if:|:}}COVID-19 pandemic|{{#if:||COVID-19 pandemic}}]], the Hasbro Pulse YouTube page has become the default venue for Hasbro's fan oriented conventions from 2020 onward, including:

• Hasbro PulseCon 2020
• Hasbro Pulse Fan Fest 2021
• Hasbro Pulse Con 2021
• Hasbro Pulse Con 2022
• Hasbro Pulse Con 2023
• Hasbro Pulse Con 2024

Fan First Friday

Fan First Fridays are streaming events that originally started on Hasbro Pulse's Facebook and eventually, their YouTube channel, where Hasbro employees reveal new toy product and other merchandise for one of their various toy-lines—typically from franchises like G.I. Joe, Transformers and Star Wars. Transformers streams are primarily for exclusive toys, though mass-retail products and other merchandise are occasionally revealed, namely Studio Series. Fan First Fridays also occasionally share in-universe insight, such as what went down between Earthrise Runamuck and Runabout. Fan First Fridays were eventually given the more generic moniker "Transformers Fanstreams" after scheduling conflicts produced an untenable series of Fan First Ftuesdays and Fthursdays.

• June 26, 2020's "Hasbro Pulse Fan First Friday: Transformers Livestream - June 26, 2020" on Facebook, with Rachel Fleming and Lenny Panzica.
• July 17, 2020's livestream on Facebook, with Rachel Fleming and Mark Maher.
• October 16, 2020's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Rachel Fleming, Evan Brooks, and Amanda Granato.
• November 13, 2020's "Hasbro Pulse | Fan First Fridays: Transformers & Ghostbusters | Event One" on YouTube, with Rachel Fleming, Sam Smith, and John Warden.
• May 21, 2021's "Hasbro Pulse | Fan First Friday: Transformers Livestream" on YouTube, with Ben MacCrae and Evan Brooks.
• August 13, 2021's "Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks, Ben MacCrae, and Isabella Weiss.
• August 27, 2021's "Hasbro Pulse | Fan First Friday | Transformers Livestream" on YouTube, with Evan Brooks and Ben MacCrae.
• February 4, 2022's "Fan First Friday | Transformers Livestream" on YouTube, with Ben MacCrae, Isabella Weiss, Sam Smith, Mark Maher, and Evan Brooks.
• April 12, 2022's Fan First Tuesday | BACK-TO-BACK Transformers & Power Rangers Livestream on YouTube, with Isabella Weiss, Rachel Fleming, Mark Maher, and Takio Ejima.
• June 23, 2022's Hasbro Pulse | Transformers Fanstream on YouTube, with Ben MacCrae, Isabella Weiss, and Mark Maher.
• August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
• November 29, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae and Evan Brooks.
• January 31, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Delaney Norris, Evan Brooks, Mark Maher, and Ben MacCrae.
• April 4, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Evan Brooks, Mark Maher, Sam Smith, Shogo Hasui, and Delaney Norris.
• May 16, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Evan Brooks, Ben MacCrae, and Sixo.
• June 20, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Mark Maher, Evan Brooks, and Rich Pellegrino.
• November 14, 2023's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Mark Maher, and Evan Brooks.
• January 30, 2024's Hasbro Pulse | Transformers: Legacy RID 2001 Omega Prime HasLab Fanstream | January 2024 on YouTube, with Ben MacCrae and Evan Brooks.
• March 7, 2024's Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 7, 2024 on YouTube, with Ben MacCrae, Evan Brooks, and Mark Maher.
• March 14, 2024's Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 14, 2024 on YouTube, with Ben MacCrae, Evan Brooks, and Mark Maher.
• March 21, 2024's Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 21, 2024 on YouTube, with Ben MacCrae, Mark Maher, and Evan Brooks.
• March 28, 2024's Hasbro Pulse | Transformers 40th Anniversary Fanstream | March 28, 2024 on YouTube, with Ben MacCrae, Evan Brooks, Mark Maher, Kelly Rose, and Matt Ferguson.
• April 25, 2024's Hasbro Pulse Transformers Fanstream | April 2024 on YouTube, with Ben MacCrae, Mark Maher, and Evan Brooks.
• May 14, 2024's Hasbro Pulse | Transformers Fanstream | May 2024 on YouTube, with Ben MacCrae, Evan Brooks, and Kelly Rose.
• January 14, 2025's MASSIVE Transformers Tuesday! In-Hand Product Showcase and Pre-orders | Hasbro Pulse on YouTube, with Nate Purswell, Mark Maher, and Evan Brooks.
• June 10, 2025's Transformers Fanstream | June 2025 | Hasbro Pulse on YouTube, with Nate Purswell and Mark Maher.
• June 24, 2025's Transformers Studio Series Fanstream | June 2025 | Hasbro Pulse on YouTube, with Nate Purswell and Evan Brooks.
• February 3, 2026's Transformers Age of the Primes Deep Dive | In-Hand Look at the New Wave | February 2026 on YouTube, with Evan Brooks, Mark Maher, and Nate Purswell.

1027 Premium Events

Named after the street address of Hasbro's Rhode Island headquarters, the 1027 Premium Events have been annual streams that, naturally, occur on October 27. Most if not all of Hasbro's current "collector" brands are represented, including Transformers. They are nominally meant to be exclusive to Hasbro Pulse Premium subscribers, but as they are streamed on YouTube, there is technically nothing preventing anyone who has a link from watching them. And the archive goes up for everyone afterwards anyways, soooooo...

• October 27, 2021's 1027 Hasbro Pulse Premium Event on YouTube, with Ben MacCrae.
• October 27, 2022's 1027 Hasbro Pulse Premium Event on YouTube, with Ben MacCrae and Thew Adams.
• October 27, 2023's 1027 Hasbro Pulse Premium Event on YouTube, with Mark Maher and Ben MacCrae.
• October 27, 2024's 1027 Hasbro Pulse Premium Event 2024! on YouTube, with Nate Purswell, Evan Brooks, and Mark Maher.

Additional livestreams and videos

Additional Hasbro Pulse streams and interviews relating to the Transformers brand occasionally occur outside of the Fan First Friday and Pulse Con umbrellas.

• September 22, 2021's "Haslab Transformers Live Stream" on Twitter, hosted by voice actor [[wikipedia:{{#if:|:}}Christopher Sabat|{{#if:||Christopher Sabat}}]] with Amanda Granato and Evan Brooks.
• October 5, 2021's Interview with Transformers HasLab Victory Saber Designer, Yuki San! on YouTube, with Hisashi Yuki.
• February 24, 2022's Hasbro Pulse G.I. Joe 40th Anniversary Livestream on YouTube, with Lenny Panzica and the rest of the G.I. Joe team, featuring the reveal of Transformers Collaborative G.I. Joe × Transformers Megatron H.I.S.S. Tank and Baroness.
• December 9, 2022's Let's Say Go! Takara Tomy's Yuki San talks Transformers Generations Deathsaurus on YouTube, with Hisashi Yuki.
• February 21, 2024's Hasbro Pulse | Transformers HasLab: Legacy RID 2001 Omega Prime | Painted Model Reveal on YouTube, with Ben MacCrae and Evan Brooks.
• August 24, 2024's The Voice of Bumblebee: Interview with Dan Gilvezan | Transformers G1 | 40th Anniversary on YouTube, with, uh, Dan Gilvezan.
• August 31, 2024's The Voice of Grimlock: Interview with Gregg Berger | Transformers G1 | 40th Anniversary on YouTube, with Gregg Berger.
• September 4, 2024's Voice of Starscream: Interview with Frank Todaro | Transformers G1 | 40th Anniversary on YouTube, with Frank Todaro.
• September 7, 2024's Voice of Jazz: Interview with Arif S. Kinchen | Transformers G1 | 40th Anniversary on YouTube, with Arif S. Kinchen.
• September 11, 2024's The Voice of Perceptor: Interview with Paul Eiding | Transformers G1 | 40th Anniversary on YouTube, with Paul Eiding.
• September 14, 2024's The Voice of Prowl: Interview with Michael Bell | Transformers G1 | 40th Anniversary on YouTube, with Michael Bell.
• September 17, 2024's The Voices of Optimus Prime & Megatron: Interview with Frank Welker & Peter Cullen | Transformers G1 on YouTube, with Frank Welker and Peter Cullen.
• October 4, 2024's Exclusive First Look! Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab EP-1 Sample! on YouTube, with Evan Brooks.
• January 10, 2025's Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab - Official Unboxing! with Emily Bader and Evan Brooks.
• March 21, 2025's Final Days to Back #Transformers #HasLab Liokaiser—See What’s New! with Emily Bader and Evan Brooks.

San Diego Comic-Con 2022

• July 21, 2022's HASBRO PULSE SDCC 22 FANSTREAM | TRANSFORMERS Shattered Glass Reveal on YouTube, with Ben MacCrae and Evan Brooks.<ref>Isabella Weiss was also present at the panel, but did not make it into the four minutes of footage before the stream died. RIP.</ref>
• July 22, 2022's Hasbro Pulse SDCC 22 FANSTREAM | Transformers Victory Saber Haslab Unboxing on YouTube, with Ben MacCrae and Evan Brooks.

Singapore Comic Con 2023

• January 16, 2024's Hasbro Pulse | Transformers Legacy United Titan Class Armada Universe Tidal Wave | SCC Reveal on YouTube, with Ben MacCrae and Sam Smith.<ref>This was a delayed upload of the Transformers panel streamed remotely at Singapore Comic Con 2023 on December 9 and 10, 2023.</ref>

WonderCon 2024

• April 1, 2024's Hasbro Pulse | WonderCon Hasbro Action Brand Panel | 2024 on YouTube, with Ben MacCrae and a bunch of other Hasbro marketers not on Transformers.

San Diego Comic-Con 2024

• July 26, 2024's Sit Down with Hasbro Product Designers: Lenny & Evan @ Hasbro Pulse SDCC 2024 on YouTube, with Jordan Hembrough, Evan Brooks, and Lenny Panzica.
• July 26, 2024's Transformers SDCC 2024 Brand Panel Fanstream | Hasbro Pulse with Evan Brooks and Nate Purswell.
• July 27, 2024's Exploring Skybound's Energon Universe Comic Books with Robert Kirkman, Joshua Williamson, and more! on YouTube, with Jordan Hembrough, Robert Kirkman, Tom Reilly, Joshua Williamson, Daniel Warren Johnson, and Sean Mackiewicz.
• July 27, 2024's Celebrating 40 Years of Transformers with Gregg Berger | Voice of Grimlock @ SDCC 2024 on YouTube, with Jordan Hembrough and Gregg Berger.
• July 28, 2024's Transformers Studio Series Optimus Prime Conversion with Tomo Tatsumi @ SDCC 2024 on YouTube, with Evan Brooks and Tomoki Tatsumi.

New York Comic Con 2024

• October 20, 2024's NYCC 2024 | Hasbro Action Brands Panel | Hasbro Pulse on YouTube, with Nate Purswell.

Cybertron Con 2024

• December 10, 2024's Transformers Age of the Primes Reveal | Dive into the Legacy of the Thirteen Primes | Hasbro Pulse on YouTube, with Mark Maher.

San Diego Comic-Con 2025

• July 25, 2025's Transformers Brand Panel Recap | SDCC 2025 | Hasbro Pulse on YouTube, with Mark Maher, Evan Brooks, and Nate Purswell.
• January 21, 2026's The Origins of Transformers: Age of the Primes | SDCC Artist Roundtable | Hasbro Pulse on YouTube, with Mark Maher, Marcelo Matere, Eric Siebenaler, and Ken Christiansen.

New York Comic Con 2025

• October 10, 2025's Hasbro Action Brands NYCC 2025 Fanstream | Hasbro Pulse on YouTube, with Evan Brooks and Nate Purswell.

New York Toy Fair 2026

• February 15, 2026's Every TRANSFORMERS Reveal from New York Toy Fair 2026 on YouTube, with Evan Brooks, Mark Maher, and Nate Purswell.

Blogs

Hasbro Pulse Unboxed

The blogger at work.

"Hasbro Pulse Unboxed" is a blog featured on the Hasbro Pulse website that provides designer interviews and various other behind the scenes articles, HasLab project updates, the occasional lore tidbit, and more. Transformers features on the blog have included:

• "Hasbro Pulse: Behind The Design With John W" - An interview with John Warden on Siege Omega Supreme.
  • Part 1
  • Part 2
• Extended advertisements for various Hasbro Pulse exclusives:
  • Transformers Vintage G1 Mini-Cassettes 3-Pack
  • Transformers Deluxe Centurion Drone Weaponizer Pack
• THE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED
• WHO IS ORTHIA? THE STORY BEHIND THIS MYSTERIOUS ALL-FEMALE COMBINER
• A bunch of plugs for long discontinued t-shirts we won't bore you with.
• Go behind the scenes on our Transformers: Generations Siege commercial shoot!
• "Transformers: War for Cybertron: Siege COMBAT Weapons Guide" - extended profiles of the C.O.M.B.A.T. System weaponry included with Siege figures.
  • Optimus Prime
  • Megatron
• YEAH, we're fans too! - An interview with Vincent Imaoka, a Hasbro employee with a Transformers collection.
• "HASLAB WAR FOR CYBERTRON UNICRON" - A series of behind-the-scenes development features during the production of HasLab War for Cybertron Trilogy Unicron:
  • PRODUCTION UPDATE #1 - "Tool Start," the beginning of mold manufacturing.
  • Production Update #2 - T1 sample (the first prototype run in plastic) and a tease of the packaging art, with designer Charlie the cat.
  • Production Update #3 - This one was busy. It consisted of:
    • Packaging walkthrough with AJ Piejko-Brown.
    • EP2 sample (second "Engineering Pilot" prototype in near-production colors) Q&A with Engineering Manager Lynsey Urban.
    • Instructions overview with graphic designer Mark Grzesik.
    • "Box testing" by Brand Manager Rachel Fleming and Charlie.
  • Production Update #4 - Packaging durability testing (read: fun with drop tests) with AJ, Reliability Engineer Lee Tympanick, and [[wikipedia:{{#if:|:}}Rochester Institute of Technology|{{#if:RIT|RIT|Rochester Institute of Technology}}]] co-op Aurora Kraus, featuring appearances by Lenny Panzica and Lynsey Urban.
• Behind the Scenes of Transformers ’84 Comic Book Miniseries - an interview on the then-upcoming Transformers '84: Secrets & Lies miniseries with IDW Publishing editor David Mariotte.
• "Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto" - an interview with, well, executive producer F.J. DeSanto about the War for Cybertron Trilogy cartoon.
  • Part 1
  • Part 2
• Transformers: War for Cybertron Ark Blueprint
• "Behind-the-Design" - the imprint they eventually settled on for the designer interviews.
  • Transformers Quintesson Pit of Judgement Exclusive Pack - an interview with AJ Piejko-Brown and packaging designer Mario Carreiro on the War for Cybertron Trilogy Quintesson Pit of Judgement box set.
  • Transformers Devastator - an interview with toy engineer Mike Booth on Studio Series Devastator.
  • Transformers R.E.D. (Robot Enhanced Design) - an interview with Lenny Panzica on the R.E.D. toyline.
• "HasLab Transformers Victory Saber Backer Update" - A recurring feature for the development of HasLab Legacy Victory Saber following the format of Unicron's:
  • Ready for Tool Start! - Pretty self explanatory.
  • Packaging Art Sneak Peek - A showcase of Guido Guidi's packaging art for the box set in various stages of development.
  • First Look Video - An extensive video walkthrough of an "EP1" (first "Engineering Pilot" for transformation testing etc) sample with HasLab designer Evan Brooks.
• "Transformers HasLab Deathsaurus Update" - A recurring feature for the development of HasLab Legacy Deathsaurus following the now-established HasLab format:
  • Update 1 - This subtitle-less first update provided a brief in-progress look at Guido Guidi's packaging artwork for Deathsaurus.
  • First Looks at HasLab Deathsaurus Early Sample
  • Unboxing the Transformers Generations HasLab Deathsaurus

HasLab Preview

As of some time in 2023, Hasbro Pulse spun updates on HasLab projects into their own, separate blog called "HasLab Preview" featuring all past HasLab posts as well as:

• First Looks at HasLab Deathsaurus Early Sample - again following Victory Saber's lead, this feature presents another video walkthrough of Deathsaurus's EP1 sample with Evan Brooks.
• Unboxing the Transformers Generations HasLab Deathsaurus - A video walkthrough of Deathsaurus's finalized packaging with Evan Brooks and Ben MacCrae featuring a final sample of Deathsaurus.

Unboxed, packed away

In a move of questionable intentionality, an aesthetic overhaul to the storefront portion of the site taken live in late July 2024 deleted en masse very nearly the entirety of both blogs, leaving a few Haslab updates as the only Transformers related blog posts accessible from the website. Fortunately, the older posts are currently still available under a slightly different URL.

List of exclusive toys

HasLab

Look, you're gonna get stock photos. He's too big for a photography tent.

HasLab on Hasbro Pulse is a crowdfunding platform where fans can back ginormous collectors' products and other one-shot items that you wouldn't find at regular retail. Basically, they say "we'll make this thing if we get X number of preorders", and if that preorder goal is met, they make the thing (charging buyers right away once the actual crowdfunding part of the campaign is over). Often there are "stretch goals" where, if even larger numbers of preorders get placed, more items are added to the product, like extra accessories or even whole figures. And then in roughly a year's time, the finally-finished product gets shipped out to buyers.

If the thing doesn't get the needed minimum number of preorders in time? Well, it doesn't get made. Not every HasLab product has made it. As of early 2025, every Transformers campaign has been successful, though the first one, Unicron got a little bit of a time extension to make it over the finish line.

HasLab is not exclusive to Transformers and includes several other brands licensed by Hasbro and Hasbro Gaming, though Transformers is one of the more successful brands, never having failed to fund a project. The War for Cybertron Trilogy Unicron was the very first Transformers product available through HasLab and is so far the largest official Transformers toy ever made, even surpassing the other toys that once held that title by several inches.

Due to Hasbro Pulse only being available to those living in the United States, Canada, United Kingdom and some countries in Europe, Hasbro opens up availability to the wider world through online retailers, such as BigBadToyStore, and includes those sales as contributions to the total crowdfund. As for Japan, preorders adding to the tally can be made officially through TakaraTomy Mall.

As of November 2022, HasLab has been split off into its own department within the company distinct from any specific brand team, though representatives from the Transformers team remain present for relevant projects to consult and liaise with TakaraTomy.<ref>November 29, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae and Evan Brooks.</ref>

Transformers HasLab products War for Cybertron Trilogy Unicron (w/ Autobot Hot Rod, Galvatron) Victory / Legacy Victory Saber (Autobot Star Saber and Victory Leo with Holi and Fire)

Victory / Legacy Deathsaurus (with Tigerchest, Eaglechest, Boater, and Pīpō) Robots in Disguise 2001 / Legacy Omega Prime (Optimus Prime and Ultra Magnus with Autobot Bluebolts) {{{1}}}

Star Saber

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Non-Transformers HasLab products Star Wars The Vintage Collection Jabba's Sail Barge (The Khetanna) Marvel Legends X-Men Sentinel An updated version of the HeroQuest board game from 1989 Star Wars The Vintage Collection Razor Crest Marvel Legends Galactus

G.I. Joe Skystriker A life-sized Ghostbusters Plasma Series Spengler's Proton Pack G.I. Joe Classified Series Cobra H.I.S.S. G.I. Joe Classified Series Assault Copter Dragonfly (XH-1)

Failed Non-Transformers HasLab products A life-sized Sesame Street Cookie Monster Star Wars: The Black Series Rancor Marvel Legends Ghost Rider Engine of Vengeance HeroScape: Age of Annihilation wargame Star Wars: The Black Series Reva (The Third Sister) Force FX Elite Lightsaber

Hasbro exclusives

Originally planned to debut at San Diego Comic-Con 2020, the Quintesson Pit of Judgement was eventually made available on Hasbro Pulse for Hasbro PulseCon 2020 after the San Diego convention was cancelled due to the coronavirus pandemic.

War for Cybertron Trilogy WFC-E33 Deluxe Centurion Drone Weaponizer Pack (w/ Shockwave, Soundwave, Megatron, Refraktor, Optimus Prime accessories) Quintesson Pit of Judgement (Quintesson Judge, Quintesson Prosecutor, Quintesson Bailiff, Sharkticon, Kranix)

WFC-K39 Tricranius Beast Power Fire Blasts Collection pack Behold, Galvatron! Unicron Companion Pack (w/ Arcee, Cyclonus, Dirge, Kup, Megatron, Perceptor, Scourge, Soundwave, Starscream, Ultra Magnus, Dinobot Swoop, Dinobot Slug, Grimlock, Dinobot Snarl micro-figures)

Prime 10 Year Anniversary War Breakdown and Vehicon 2-Pack (w/ Igu and Zamu) Hades Megatron (w/ Hades, Gora II)

Collaborative Maverick

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TakaraTomy exclusives

Some TakaraTomy exclusives were later made available on Hasbro Pulse. All the toys come in additional black external slipcases that prominently feature their Hasbro Pulse ID number, proclaim the content is an "authentic TakaraTomy product as sold in Japan", but do not mention the figure's name anywhere.

Golden Lagoon GL-01 Golden Lagoon Convoy GL-02 Golden Lagoon Starscream GL-03 Golden Lagoon Beachcomber, Perceptor & Seaspray GL-04 Golden Lagoon Soundwave		Generation Selects<ref>Kraken and Abominus were given ID numbers blatantly out of order with their reveal date—why this happened is entirely unknown.</ref> TT-GS01 Star Convoy TT-GS03 Seacons Turtler (Snaptrap) TT-GS04 Seacons Gulf (Skalor) TT-GS02 Seacons Kraken (Seawing) TT-GS06 Seacons Lobclow [sic] (Nautilator)		TT-GS07 Seacons Overbite TT-GS08 Seacons Tentakil TT-GS09 Super Megatron TT-GS10 God Neptune (Coelagon, Halfshell, Scylla, Sea Phantom, Terrormander)		TT-GS11 Volcanicus (Grimlock, Sludge, Slag, Snarl, Swoop) TT-GS05 Abominus (Sinnertwin, Blot, Rippersnapper, Cutthroat, Hun-Gurrr) TT-GS12 Soundblaster
Masterpiece Edition MP-18+ Bluestreak MP-32 Beast Convoy (Optimus Primal) MP-38+ Burning Convoy MP-39+ Spinout MP-45 Bumblebee and Spike 2.0		MP-49 Black Convoy (Nemesis Prime) MP-50 Tigatron MP-51 Arcee MP-51+ Nightbird Shadow<ref>The TakaraTomy ID number is MP-55 but for whatever reason, Hasbro Pulse went with MP-51+ for their listing.</ref> MP-52 Starscream		MP-52+ Thundercracker MP-52+SW Skywarp MP-53 Autobot Skids MP-53+ Senator Crosscut MP-54 Reboost		Masterpiece Movie Series MPM-9 Jazz

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Partner exclusives

In March 2021, Hasbro launched the Partner Exclusives lineup, in which exclusive toys to other stores would be available on Pulse in limited quantities. For unknown reasons, Robot Enhanced Design Cheetor and Arcee were given a $3.12 USD upcharge to their original MSRP. Each entry in their respective toyline is ordered from oldest to most recently added.

R.E.D. [Robot Enhanced Design] Megatron (Transformers) Soundwave (Transformers) Optimus Prime (Transformers) Cheetor (Beast Wars) Arcee (Prime)

Earthrise Encounter 4: Dominus Criminal Pursuit Barricade Punch-Counterpunch Encounter 2: Micron Micromasters Fireguard & Roadburner Decepticon Runner & Motorhead Stingracer & Windstorm

War for Cybertron Trilogy Optimus Prime (w/ Enerax and Sheeldron) Soundwave (w/ Ravage and Laserbeak) Sparkless Seeker (w/ Sparkless Caliburst and Sparkless Singe) Optimus Primal (w/ Rattrap) Spoiler Pack: Megatron Fossilizer Skelivore Cheetor Deep Cover Deseeus Army Drone Sparkless Bot

Vintage Beast Wars Rattrap Cheetor Optimus Primal Megatron

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References

<references />

External links

• Hasbro Pulse website
• Hasbro Pulse Unboxed

• Hasbro Pulse Unboxed - Old Archive

• Hasbro Pulse Facebook
• Hasbro Pulse Instagram
• Hasbro Pulse YouTube