Target

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"Ladies and gentlemen welcome to.... T-T-T-T-T-T-TARGET!!!!!!! *air horns*"

Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusives figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

List of Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

Robots in Disguise

Universe (2003)

The three two-packs above were originally planned to be released as wave 4 of the Universe Ultra assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

Classics

Transformers (2007)

Scout Class

Wave 1 Wave 2 Wave 3 Wave 4 (Allspark Power Wave 1)

Single releases

Multipacks

  • "Evolution of a Hero" two-pack (Classic Camaro Bumblebee and Concept Camaro Bumblebee)
  • "Generations Legends" four-pack (Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron, Legends of Cybertron Megatron)
  • "Ultimate Optimus Prime 3-Pack" (Titanium Series 3" "Robot Mode" Optimus Prime, "Vehicle Mode" Optimus Prime and Protoform Optimus Prime)
  • Optimus Prime Battle Rig Blaster with bonus Fast Action Battler Power Hook Optimus Prime
The above bonus pack featured unchanged versions of the Optimus Prime Battle Rig Blaster and Fast Action Battler toys.
  • Screen Battles — "Freeway Brawl" (Voyager Class Optimus Prime and Deluxe Class Bonecrusher)
  • Screen Battles — "Battle Over Mission City" (Voyager Class Megatron and Deluxe Class Final Battle Jazz)

Animated

Universe (2008)

Legends 5-packs Voyager Deluxe Comic 2-packs Titanium Series
The Titanium Series figures were released in 2009, well after Transformers product had ceased being released in the Titanium Series proper. The packaging co-brands them as both Universe and Titanium Series toys.

Revenge of the Fallen

Transformers (2010)

"Are you Username Ladiesman217?" "No." "Oh. Never mind."

Dark of the Moon

One Step Turbo Changers 6 Pack Voyager Class

List of non-toy Target exclusives

Movie (2007)

Unreleased toys

Notes

  • Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
  • Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at Zellers. In 2013, many former Zellers stores were taken over by Target's newly formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
  • Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has recently done a Target Commercial where she's an elementary school teacher.

See also