Campaign item
From MediaWiki
A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.
The concept of campaign items is almost exclusively limited to TakaraTomy in Japan, though a few Hasbro campaign items exist.
Hasbro
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| July 2004 | Alpha Spear & Omega Spear | OTFCC 2004 | Completing Hasbro survey |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| July 2005 | Skywarp | San Diego Comic-Con 2005 | Attending Hasbro's showroom |
| September 2005 | Ramjet | BotCon 2005 | Attending Hasbro's showroom |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| June / July 2016 | Master Sword | Toys"R"Us (Hong Kong, Taiwan & Singapore) | Purchasing Titan Class Fortress Maximus |
TakaraTomy
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| August 2000 | Artfire clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Counter Arrow clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Eagle Killer clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Ox clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Wars clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | X-Car clear version | JUSCO | Joining "Peppy Kids Republic" |
| August 2000 | Super Indy Heat | JUSCO | Purchasing C-015 JRX |
| August 2000 | Super Wrecker Hook | Daiei | Purchasing C-022 Build King |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| January 2003 | Wheel Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January 2003 | Crush Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January 2003 | Duster Undergrove Edition (Destruction Micron) | Ito Yokaido | Purchasing MC-01 Convoy Super Mode |
| January/March 2003 | Bomb Ultimate Edition (Land Military Micron) | Toys'R'Us Japan & Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/March 2003 | Crack Ultimate Edition (Land Military Micron) | Toys'R'Us Japan & Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/March 2003 | Shot Ultimate Edition (Land Military Micron) | Hello Mac | Purchasing MC-01 Convoy Super Mode or MD-01 Megatron |
| January/April 2003 | Auto Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| January/April 2003 | Nitro Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| January/April 2003 | Sieg Overdrive Edition (Street Speed Micron) | World Hobby Fair & Ito Yokaido | Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado) |
| April 2003 | Bomb Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| April 2003 | Crack Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| April 2003 | Shot Night Attack Edition (Land Military Micron) | Toys"R"Us Japan | Purchasing any Legends of the Microns product |
| August 2003 | Drift Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| August 2003 | Spin Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| August 2003 | Indy Road Assault Edition (Race Micron) | Ito Yokaido | Purchasing any Legends of the Microns product |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| December 2003 | Energy Spear Corona Flame Edition | Jusco | Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak |
| December 2003 | Energy Axe Aquamarine Edition | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| December 2003 | Energy Axe Black Hole Edition | Ito Yokado | Purchasing SC-01 Grand Convoy Super Mode |
| December 2003 / January 2004 | Energy Spear Royal Clear Edition | Hello Mac, Posful, Pelican, Joshin Denki & Heiwado | Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (MegaZarak only at Hello Mac) |
| March 2004 | Energy Axe Violet Cluster Edition | Jusco | Purchasing SC-10 Rodimus Convoy, SC-11 Red Alert or SC-13 SL Grand Convoy |
| March 2004 | Energy Axe Natural Green Edition | Hello Mac & Joshin Denki | Purchasing any Super Link product |
| March 2004 | Energy Spear Lightning Yellow Edition | Toys"R"Us Japan | Purchasing SC-10 Rodimus Convoy |
| March 2004 | Energy Spear Rodeo Magenta Edition | Ito Yokado | Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert |
| April 2004 | Accel (Windcharger Micron) | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| May 2004 | Energy Raiden Overdrive Edition | Gamers Transformers Fair | Purchasing product from the Super Link line for 2000 Yen or more |
| July 2004 | Energy Cutter Daylight Attack Edition | 1500 select stores | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
| July 2004 | Energy Blade Night Phantom Edition | 1500 select stores | Purchasing SC-01 Grand Convoy or SC-17 Wing Saber |
| August 2004 | Throttle (Windcharger Micron) | Toys"R"Us Japan | Purchasing product from the Super Link line for 2000 Yen or more |
| September 2004 | Screw (Windcharger Micron) | Toys"R"Us Japan | Purchasing SC-22 Omega Supreme |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| March 2005 | Quasar (Hellflame Micron) | Ito Yokaido | Purchasing any Galaxy Force product |
| March 2005 | Graviton (Hellflame Micron) | Jusco | Purchasing GD-07 Flame Convoy |
| March 2005 | Quasar (Hellflame Micron, white version) | Jusco | Purchasing GC-01 Galaxy Convoy |
| March 2005 | Bulge (Hellflame Micron, white version) | Jusco | Purchasing GC-16 Ligerjack |
| March 2005 | Graviton (Hellflame Micron, white version) | Jusco | Purchasing Hybrid Style THS-01 Galaxy Convoy |
| April 2005 | Platinum Factor (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-16 Ligerjack |
| June 2005 | Bulge (Hellflame Micron) | TF Station affiliate stores | Purchasing any Galaxy Force product |
| July 2005 | Platinum Element (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-22 Sonic Bomber |
| July 2005 | Mugen (Caliber Micron) | Joshin Denki | Purchasing any Galaxy Force product |
| July 2005 | Ichibi (Caliber Micron) | Ito Yokaido & Hello Mac | Purchasing any Galaxy Force product |
| July 2005 | Hyakurai (Caliber Micron) | Ito Yokado & TF Station affiliate stores | Purchasing any Galaxy Force product |
| September 2005 | Platinum Material (Platinum Micron) | Toys"R"Us Japan | Purchasing GC-23 Megalo Convoy |
| September 2005 | Megalo Zapmap (Megalo Micron) | Joshin Denki | Purchasing any Transformers product |
| September 2005 | Megalo Gritbit (Megalo Micron) | Hello Mac | Purchasing any Transformers product |
| September 2005 | Megalo Zigzag (Megalo Micron) | TF Station affiliate stores | Purchasing any Transformers product |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| June 2007 | EZ Collection Bumblebee | First Impact 0602 (Ikebukuro Toys"R"Us) | Purchasing product from the 2007 movie line for 3000 Yen or more |
| December 2007 | Optimus Prime (Spy Changer) | Paramount Pictures Japan | Preordering the 2007 Transformers movie on DVD or HD-DVD |
| December 2007 | Bumblebee Metallic Ver. (EZ Collection) | Tsutaya Records | Purchasing the 2007 Transformers movie on DVD |
Transformers (nondescript 2007-2009 releases)
These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| July 2007 | Torque Gain | JUSCO | Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line |
| July 2007 | Noise Effect | Ito Yokaido | Purchasing product from the 2007 movie line for 3000 Yen or more |
| July 2007 | Wedge Shape | BIC Camera | ? |
| March 2008 | Skyglide | Toys"R"Us Japan | Purchasing any Henkei! Henkei! product |
| March 2009 | Cybertron Sling | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Autobot version) |
| March 2009 | Destron Vorter | Pocket Card Co., Ltd. | Signing up for a Transformers-themed Visa credit card (Decepticon version) |
| May 2009 | Guardian Sky | Toys"R"Us Japan | Purchasing product from the Revenge line for 2000 Yen or more |
| May 2009 | Guardian Speed | Bic Camera & Yodobashi Camera | Purchasing product from the Revenge line for 2000 Yen or more |
| May 2009 | Guardian Powered | Bic Camera & Yodobashi Camera | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Stra | Edion Group stores | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Bull | Edion Group stores | Purchasing product from the Revenge line for 2000 Yen or more |
| August 2009 | Mighty Dozer | Toys"R"Us Japan | Purchasing product from the Revenge line for 2000 Yen or more |
Even though EZ Collection "Defender Optimus Prime", "Demolishor Shanghai Attack" and "Infiltrator Soundwave" were released to promote the Japanese version of the Transformers Animated line, all three of them were redecos of toys from the Transformers/Revenge line, and their instructions used the Japanese Transformers/Revenge logo.
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| May 2009 | EZ Collection Optimus Prime | Transformers Celebration 0530 | Purchasing product from the Revenge line for 3000 Yen or more |
| November 2009 | Decepticon Rampage Desert Combat (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Revenge line for 3000 Yen or more |
| December 2009 | Stealth Bumblebee (EZ Collection) | Various stores | Purchasing the Transformers/Revenge movie on DVD |
| December 2009 | Bumblebee Clear Ver. (EZ Collection) | Tsutaya Records | Purchasing the Transformers/Revenge movie on DVD (transforming Bumblebee DVD-case version only) |
| March 2010 | Defender Optimus Prime (EZ Collection) | Edion, Bic Camera & Yodobashi Camera | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| March 2010 | Demolishor Shanghai Attack (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| March 2010 | Infiltrator Soundwave (EZ Collection) | Amazon Japan & Yamada Denki | Ordering or purchasing product from the Transformers Animated line for 3000 Yen or more |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| April 2010 | Bumblebee Clear Yellow Ver. (EZ Collection) | Ito Yokado | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| April 2010 | Optimus Prime Clear Red Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| April 2010 | Prowl Clear Smoke Ver. (EZ Collection) | Apita | Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron |
| April 2010 | Starscream Clear Purple Ver. (EZ Collection) | Jusco | Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron |
| July 2010 | Ramjet Clear White Ver. (EZ Collection) | Ito Yokado | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| July 2010 | Skywarp Clear Purple Ver. (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| July 2010 | Sunstorm Clear Orange Ver. (EZ Collection) | Yamada Electronics & Amazon Japan | Purchasing product from the Transformers Animated line for 3000 Yen or more (Yamada Electronics), ordering TA-27 Ultra Magnus (Amazon Japan) |
| July 2010 | Thundercracker Clear Blue Ver. (EZ Collection) | Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera | Purchasing product from the Transformers Animated line for 3000 Yen or more |
| August 2010 | Skywarp Clear Purple Ver. (EZ Collection) | Jusco | Purchasing TA-27 Ultra Magnus |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| December 2010 | Fracas (Targetmaster Micron) | Bic Camera & Yodobashi Camera | Purchasing product from the United line for 3000 Yen or more |
| December 2010 | Haywire (Targetmaster Micron) | Yamada Denki | Purchasing product from the United line for 3000 Yen or more |
| January 2011 | Recoil (Targetmaster Micron) | Toys"R"Us Japan | Purchasing product from the United line for 3000 Yen or more |
| March 2011 | Spoilsport (Targetmaster Micron) | Bic Camera & Yodobashi Camera | Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie Series MPM-2 Bumblebee |
| March 2011 | Caliburst (Targetmaster Micron) | Toys"R"Us Japan | Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie SeriesMPM-2 Bumblebee |
Since the Japanese releases of the Dark of the Moon figures typically came in Hasbro packaging with small additional stickers identifying them as the Japanese versions, the instructions for these figures naturally also use the title "Dark of the Moon" in English script in their instructions.
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| August 2011 | Darkside Optimus Prime (EZ Collection) | Toys"R"Us Japan | Purchasing product from the Dark of the Moon line for 3000 Yen or more |
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| April 2012 | Shadow R.A. (Arms Micron) | Aeon | Purchasing AM-01 Optimus Prime |
| April 2012 | Shadow C.L. (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| April 2012 | Shadow Gora (Arms Micron) | Joshin Denki & Bic Camera | Purchasing any Transformers product for 3000 Yen or more |
| July 2012 | Shadow Baro (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing any Transformers product for 3000 Yen or more |
| June 2012 / September 2014 | Shining O.P. (Arms Micron) | Next Generation World Hobby Fair, e-HOBBY & TakaraTomy Mall | Winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
| June 2012 | Shining B.2 (Arms Micron) | Tokyo Toy Show 2012, Next Generation World Hobby Fair & Amazon Japan | Attending Tokyo Toy Show 2012 as a kid, winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering AM-15 Megatron Darkness at Amazon Japan |
| July 2012 | Hellflame Guru (Hellflame Arms Micron) | Aeon | Purchasing AM-15 Megatron Darkness |
| July 2012 | Hellflame Jida (Hellflame Arms Micron) | Joshin Denki & Bic Camera | Purchasing any Transformers product for 3000 Yen or more |
| July 2012 | Hellflame Zamu (Hellflame Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| July 2012 | Hellflame Noji (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing any Transformers product for 3000 Yen or more |
| September 2012 | Shining R.A. GR (Arms Micron) | Aeon | Purchasing AM-21 Arms Master Optimus |
| September 2012 | Shining R.A. R (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| September 2012 | Shining R.A. P (Arms Micron) | Joshin Denki & Bic Camera | Purchasing any Transformers product for 3000 Yen or more |
| September 2012 | Shining R.A. Y (Arms Micron) | Edion, Yamada Denki & Yodobashi Camera | Purchasing any Transformers product for 3000 Yen or more |
| November 2012 | Shining Gura B (Arms Micron) | Aeon | Purchasing AM-21 Arms Master Optimus |
| November 2012 | Pure Energon B.2 (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| December 2012 | Pure Energon O.P. (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
Transformers (nondescript 2011-2018 releases)
Similar to the 2007-2009 releases, these figures and accessories were released to promote the Transformers Prime, Lost Age Series, Transformers Movie The Best, The Last Knight and Studio Series lines, but their instructions are simply branded "Transformers" in both katakana and plain English script. The 2011-2012 releases, available concurrently with the actual "Transformers: Prime"-branded Arms Microns and identified as "Arms Microns" in their instructions, feature the "Transformers" title in katakana in the same style as the Japanese Transformers: Prime logo, but omit the "Prime" (プライム) portion of the title, whereas the 2014-onwards feature a Transformers logo in the same style as the Transformers: Lost Age Series logo, but omit the "Lost Age Series" (ロストエイジシリーズ) portion of the title.
| Month / year | Item | Venue | Requirement |
|---|---|---|---|
| December 2011 | Aimless (Arms Micron) | Yoshin Denki & Bic Camera | Purchasing any Transformers product for 3000 Yen or more |
| December 2011 | Autobot Peaceman (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| December 2011 | Blowpipe (Arms Micron) | Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera | Purchasing any Transformers product for 3000 Yen or more |
| January / June 2012 / September 2014 | Autobot Firebolt Clear Yellow Ver. (Arms Micron) | World Hobby Fair (Osaka), Next Generation World Hobby Fair (Fukuoka), e-HOBBY & TakaraTomy Mall | Attending TakaraTomy's booth at World Hobby Fair or Next Generation World Hobby Fair, purchasing AMW-01 Gabu, AMW-02 Baru and AMW-03 Dai together, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
| March 2012 | Autobot Firebolt (Arms Micron) | Amazon Japan, Toys"R"Us Japan, Bic Camera & Yodobashi Camera (online exclusive) | Preordering AM-01 Optimus Prime |
| February 2012 | Vector Oracle (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 3000 Yen or more |
| March 2012 | Autobot Pinpointer (Arms Micron) | Toys"R"Us Japan | Purchasing any Transformers product for 4000 Yen or more |
| May / June / July / August / September 2014 | Convoy Anniversary Clear Ver. (EZ Collection) | "Kids Walk", Transformers Celebration 2014 (Ikebukuro Toys"R"Us), Tokyo Toy Show 2014, Aeon Mall (Kasukabe), Transformers Expo (Yokohama), e-HOBBY & TakaraTomy Mall | Purchasing Transformers product at one of the various events, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall |
| May 2014 | Silver Roller (Clear Micron) | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| May 2014 | Jolt (Clear Micron) | Aeon | Purchasing product from the Lost Age line for 3000 Yen or more |
| May 2014 | Buzz Saw (Clear Micron) | Joshin Denki & Bic Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| May 2014 | Beet-Chop (Clear Micron) | Edion, Best Denki, Yamada Denki & Yodobashi Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| July 2014 | Ivan (Dinobot Micron) | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| July 2014 | Paulie (Dinobot Micron) | Aeon | Purchasing product from the Lost Age line for 3000 Yen or more |
| July 2014 | Thunderlips (Dinobot Micron) | Joshin Denki & Bic Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| July 2014 | Sling (Dinobot Micron) | Edion, Hakuhinkan Toy Park Ginza, White Peony Ishinomaki, Best Denki, Yamada Denki & Yodobashi Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| August 2014 | Astrotrain (Micron) | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| October 2014 | Prime Axe (Legendary Weapon) | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| October 2014 | Trikera Mace (Legendary Weapon) | Aeon | Purchasing product from the Lost Age line for 3000 Yen or more |
| October 2014 | Spino Hammer (Legendary Weapon) | Edion, Hakuhinkan Toy Park Ginza, White Peony Ishinomaki, Best Denki, Yamada Denki & Yodobashi Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| October 2014 | Ptera Spear (Legendary Weapon) | Joshin Denki & Bic Camera | Purchasing product from the Lost Age line for 3000 Yen or more |
| November 2014 | Carnivac (Micron) | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| December 2014 | Temenos Sword | Toys"R"Us Japan | Purchasing product from the Lost Age line for 3000 Yen or more |
| April 2017 | Silver Temenos Sword | Toys"R"Us Japan | Purchasing any Transformers product for 2000 Yen or more |
| July 2017 | Gold Vector Shield | Various stores | Purchasing any Transformers product for 2000 Yen or more |
| October 2017 | Bronze Calibur Axe | TakaraTomy Mall | Ordering any Transformers product for 2000 Yen or more |
| November 2017 | Gold Temenos Sword & Gold Battle Axe | Various stores | Purchasing any Transformers product for 5000 Yen or more |
| April 2018 | Quad Barrel Shotgun | Various stores | Purchasing any Transformers product for 4000 Yen or more |
