Shogo Hasui

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Shogo Hasui (蓮井章悟, sometimes 蓮井章吾, Hasui Shōgo) is a designer at TakaraTomy, joining the company in 1999. Since Armada, he has called "dibs" to design every Starscream toy,[1] and is thus referred to as "Mr. Starscream" within Takara's Transformers design team.

He's responsible for every 2010s Masterpiece you love and most Generations showstoppers since 2014.

Known design projects

Beast Machines

Basics Deluxes


Playskool Big Adventures

Basics


Armada

Mini-Cons Super-Cons Max-Cons Merchandise
Max-Con Starscream with Swindle


Energon

Energon Class Combat Class Mega Class Command Class


Cybertron

Scout Class Deluxe Class Voyager Class Ultra Class Supreme Class
Supreme Class Starscream


Classics

Deluxe Class


Transformers (2007)

Legends Class Deluxe Class Voyager Class
Voyager Class Starscream


Animated

Deluxe Class Voyager Class


Henkei! Henkei!

Deluxe Class


Revenge of the Fallen

Deluxe Class Voyager Class Human Alliance Combiner Class
Human Alliance Bumblebee


Transformers (2010)

Human Alliance Leader Class


Generations (2010)

Deluxe Class


Power Core Combiners

Commander 2-packs Commander 5-packs


Dark of the Moon

MechTech Human Alliance Basic Human Alliance


Prime

First Edition


Masterpiece

2003 2011 2012
MP-12 Lambor
2013 2014 Masterpiece Movie Series


Go!


Adventure

Voyager Class



Legends Class Deluxe Class Voyager Class Box Sets
Deluxe Class Protectobot Rook


Deluxe Class Leader Class Titan Class
Titan Class Fortress Maximus


Leader Class


Core Class Deluxe Class Voyager Class Leader Class
Devastator
Yes, he did all of the Constructicons, meaning he designed the entirety of Devastator.


Titan Class


Deluxe Class Voyager Class Titan Class
Deluxe Class Wheeljack


Core Class Deluxe Class Voyager Class Titan Class
Voyager Class Dinobot


Core Class
Deluxe Class
Deluxe Class Tarantulas
Voyager Class Leader Class Commander Class Wreck 'N Rule Collection
Velocitron Speedia 500 Collection



What's all this about?

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What's needed: credits from Hasbro Pulse livestreams, virtual conventions, Hasbro designer social media (mostly Instagram), etc etc etc


Rise of the Beasts[2]

"Core" Deluxe Class Beast Battle Masters Battle Changers Beast Weaponizers
"Core" Deluxe Class Airazor
Smash Changers



Convention appearances (United States)

Hasbro Pulse livestream appearances

Fiction

Legends World

Hasui was among the Transformer toy designers present at the Transformers Celebration 2014, where they handed out autographs. He impressed the beast-mode-loving Rattrap by telling him he once designed a three-headed beast toy called Bruticus. Legends Bonus Vol. At some point, Hasui was riding the train with Hisashi Yuki when the two were taken aback by Rattrap's new robot body. Bonus Edition Vol. 1

Notes

  • During pre-production of Transformers: Revenge of the Fallen, Hasui created a combiner concept model (made from various Japanese robot and superhero toys) and storyboard-style concepts for a movie-styled "Devastator" combiner (involving a MH-53 Pave Low helicopter, such as Blackout and Grindor) for Hasbro to pass onto the movie production staff.[10]
  • Hasui was the original TakaraTomy designer assigned to Revenge of the Fallen Combiner class Constructicon Devastator (and had completed some preliminary sketches for it), but due to scheduling conflicts, that project was handed over to fellow TakaraTomy designer Takio Ejima.[10]
  • Due to the enormous workload the TakaraTomy designers were under, Hasui was by default the one assigned to present a proof-of-concept prototype for Revenge of the Fallen's Human Alliance subset of Alternators-styled larger vehicles partnered with human drivers. He rapidly created the proof-of-concept model using a Voyager class Ratchet toy with a new shoulder (that turned into a seat for the human passenger in either mode), a new left forearm (which turned into a motorcycle) and a new gigantic weapons array.[10]

References

  1. TakaraTomy designer interview in Transformers Generations 2009 Volume 1
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Interview in Figure King No. 303 (April 2023 issue)
  3. 3.0 3.1 3.2 3.3 August 16, 2022's Hasbro Pulse Transformers Fanstream on YouTube, with Ben MacCrae, Delaney Norris, Sam Smith, Evan Brooks, Isabella Weiss, and Mark Maher.
  4. Design notes on Wingfinger from Hasbro designer Mark Maher on Instagram
  5. Design notes on Kingdom Slammer from Hasbro designer Mark Maher on Instagram
  6. Design notes on Autobot Ark from concept artist Ken Christiansen on Instagram
  7. SDCC 2022 Hasbro Transformers Product Reveal Panel report at TFW2005
  8. Design notes on Legacy Tarantulas from Hasbro designer Mark Maher on Instagram
  9. Design notes on Comic Universe Impactor and Spindle from Hasbro designer Mark Maher on Instagram
  10. 10.0 10.1 10.2 TakaraTomy designer interview in Transformers Generations 2009 Volume 3

Interviews