Target
Target is a major North American retailer (although it does not have any stores in Canada). They have had a lot of Transformers exclusives over the years.
List of Target exclusive toys
This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers stores on Canada, and as mass retail releases in other places such as Australia or Europe.
Beast Machines
- Magmatron (minimally-altered version of Beast Wars Neo Magmatron)
Robots in Disguise
- Cryotek (redeco of Beast Wars Transmetal 2 Megatron)
- Dreadwind and Smokejumper (redeco of Generation 2 Dreadwing and Smokescreen)
Universe (2003)
- Nemesis Prime (redeco of Beast Wars Neo Big Convoy)
- Overbite & Repugnus two-pack (redecos of Beast Wars II Hellscream and Beast Wars Buzzclaw)
- Long Haul & Hightower two-pack (redecos of Robots in Disguise Heavy Load and Hightower)
- Bonecrusher & Scavenger two-pack (redecos of Robots in Disguise Wedge and Grimlock)
The three two-packs above were originally planned to be released as wave 4 of the Universe Ultra assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.
Cybertron
- Critical Path Pack (Red Alert and Sideways)
- Drag Race Pack (Hot Shot and Override)
- Ground to Air Blast Pack (Crosswise and Thundercracker)
These three two-packs featured unchanged versions of the Deluxe Class toys of the same names.
- Evac with bonus Mini-Cons Razorclaw and Steamhammer
- Leobreaker with bonus Mini-Cons Sky Lynx and Thunderblast
- Mudflap with bonus Mini-Cons Shockwave & Tankor
These three bonus packs featured unchanged versions of the Voyager Class and Mini-Con Class toys of the same names.
- Legends 4-Pack (unchanged Legends of Cybertron Megatron, Soundwave, Jetfire and Optimus Prime)
Classics
- Battle for Autobot City: Ultra Magnus vs Skywarp (redecos of Classics Optimus Prime and Starscream)
Transformers (2007)
Scout Class
Wave 1
- Hardtop (redeco of Cybertron Hardtop)
- Arcee (redeco of Energon Arcee)
- Signal Flare (redeco of Energon Signal Flare)
Wave 2
- Strongarm (redeco of Energon Strongarm)
- Skyblast (redeco of Energon Skyblast)
- Clocker (redeco of Cybertron Clocker)
Wave 3
- Armorhide (redeco of Cybertron Armorhide)
- Elita-One (redeco of Energon Arcee)
- Air Raid (redeco of Energon Skyblast)
Wave 4 (Allspark Power Wave 1)
- Warpath (redeco of Cybertron Overhaul)
- Storm Surge (redeco of Cybertron Shortround)
- Crosshairs (redeco of Energon Strongarm)
Single releases
- Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
- Autobot Jazz (Generation 1-homage redeco of Deluxe Class Autobot Jazz)
- Starscream (Generation 1-homage redeco of Voyager Class Starscream)
- AllSpark Bumblebee (redeco of Concept Camaro Deluxe Class Bumblebee with "Allspark Power" blue accents in robot mode)
- AllSpark Autobot Jazz (redeco of Deluxe Class Autobot Jazz with "Allspark Power" blue accents in robot mode)
- AllSpark Decepticon Brawl (redeco of Deluxe Class Decepticon Brawl with "Allspark Power" blue accents in robot mode)
- AllSpark Barricade with Frenzy (redeco of Deluxe Class Barricade with "Allspark Power" blue accents in robot mode and red Frenzy)
- Deep Space Starscream (redeco of Voyager Class Starscream)
Multipacks
- "Evolution of a Hero" two-pack (regular Deluxe Class "Classic Camaro" Bumblebee & battle damaged "Camaro Concept" Bumblebee)
- "Generations Legends" four-pack (unchanged versions of Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron, Legends of Cybertron Megatron)
- "Ultimate Optimus Prime 3-Pack" (contains Titanium Series 3" "Robot Mode" Optimus Prime, "Vehicle Mode" Optimus Prime and Protoform Optimus Prime)
- Optimus Prime Battle Rig Blaster with bonus Fast Action Battler Power Hook Optimus Prime
The above bonus pack featured unchanged versions of the Optimus Prime Battle Rig Blaster and Fast Action Battler toys.
- Screen Battles — "Freeway Brawl" (contains a minor redeco of Voyager Class Optimus Prime and an unchanged Deluxe Class Bonecrusher)
- Screen Battles — "Battle Over Mission City" (contains a redeco of Voyager Class Megatron and an unchanged Deluxe Class Final Battle Jazz, simply named "Autobot Jazz" here)
Animated
- Stealth Lockdown with Legends Class Bumblebee and Legends Class Optimus Prime (redeco of Deluxe Class Lockdown with minor redecos of Legends Class toys)
- Rescue Ratchet with Legends Class Starscream and Legends Class Prowl (redeco of Deluxe Class Ratchet with minor redecos of Legends Class toys)
Universe (2008)
Legends 5-packs
- Aerial Rivals (Classic Series), contains:
- Air Raid (redeco of Legends of Cybertron Soundwave)
- Autobot Blades (redeco of Legends of Cybertron Evac)
- Ramjet (redeco of Legends of Cybertron Starscream)
- Skydive (redeco of Legends of Cybertron Jetfire)
- Thrust (redeco of Legends of Cybertron Starscream)
- Special Team Leaders (Classic Series), contains:
- Autobot Hot Zone (redeco of Legends of Cybertron Optimus Prime; an update of Hot Spot, not named so due to trademark issues)
- Hun-Gurrr (redeco of Legends of Cybertron Scourge)
- Razorclaw (redeco of Legends of Cybertron Leobreaker)
- Scattorshot (redeco of Legends of Cybertron Vector Prime; an update of Scattershot, not named so due to trademark issues)
- Silverbolt (redeco of Legends of Cybertron Thundercracker)
Voyager Deluxe Comic 2-packs
- Autobot Ambush (G1 series), contains:
- Autobot Roadbuster (redeco of Cybertron Defense Hot Shot)
- Dirge (redeco of Cybertron Voyager Starscream)
- Standoff Beneath the Streets (War Within series), contains:
Titanium Series
- Hot Zone (redeco of Robots in Disguise Optimus Prime)
- Optimus Prime (redeco of War Within Optimus Prime)
- Thrust (redeco of War Within Thundercracker)
These three figures were released in 2009, well after Transformers product had ceased being released in the Titanium Series proper. The packaging co-brands them as both Universe and Titanium Series toys.
Revenge of the Fallen
- Superion giftset, contains:
- Bruticus Maximus giftset, contains:
Superion and Bruticus Maximus were originally intended to be released in Universe packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in Revenge of the Fallen packaging instead.
- The Fallen ("burning" redeco)
- "Straightaway Shootout" five-pack (Legends Class), contains:
- "N.E.S.T. Global Alliance" Legends Class 2-Pack
Transformers (2010)
"Crash Landing Attack" two-pack (Deluxe Class), contains:
"High-Speed Spy Battle" two-pack (Deluxe Class), contains:
"Hunters Rumble" two-pack (Deluxe Class), contains:
"Rotorwash Rumble" two-pack (Deluxe Class), contains:
List of non-toy Target exclusives
Movie (2007)
- Optimus Prime transforming gift card
- Transformers-themed version of Stratego
- Transformers movie DVD with exclusive bonus comic
Unreleased toys
The larger Optimus Prime and Megatron toys would have been redecos of the Energon Leaders Class toys, the smaller toys would have been United States releases of Takara's Smallest Transforming Transformers figures.
- Drench vs. Smokescreen (Battle in a Box)
The "Drench" redeco of Armada Wheeljack was eventually released by the Transformers Collectors' Club as the BotCon 2008 exclusive Shattered Glass Sideswipe. The "Smokescreen" redeco of Armada Hot Shot , on the other hand, remains unreleased.
Trivia
- Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
- Luckily for Canadian Transformers fans, most Target exclusive toys in recent years have been available either at general retail in Canada, or at Zellers.