Transformers: Dark of the Moon (toyline)

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Movie continuity family
« Dark of the Moon »

The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.

The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.

Toys

Cyberverse

Legion Class

Series 1

Wave 1

This is truly a toy of evil. Yet so small

Wave 2

Despite being solicited through online retailers and the Hasbro website as "Bolt Bumblebee", the American packaging for the 011 Cyberverse figure does not feature a prefix; it is simply "Bumblebee". The British packaging does still call him "Bolt Bumblebee", however.

Wave 3

Despite being solicited through online retailers and the Hasbro website as "Stealth Bumblebee", the American packaging for the 015 Cyberverse figure does not feature a prefix; it is simply "Bumblebee". The European packaging does still call him "Stealth Bumblebee", however, and a running change later added the prefix for the American packaging.

Wave 4


Commander Class

He lives until his arm breaks off

Preview Wave

Series 1

Wave 1

Wave 2

Wave 3

Wave 4


Action Set

Series 1

Wave 1

Behold the thing that was not in the film like the other 100 things

Wave 2

Wave 3


Playsets

Where are the animals? The ark is meant to have 2 of each animals. At least put 1 more Autobot in.


MechTech

Deluxe

Wave 1

Wave 2

Wave 2 MechTech Deluxe class Autobot Topspin

Wave 3

Wave 4

Wave 5

Wave 6

Hasbro's Soundwave was only released in Asian markets, including Singapore and Taiwan. There is no evidence that a Hasbro version of Wheeljack ever hit retail, but the mold did see release in Japan as Autobot Que (see below).

"Movie Trilogy" Wave 7

  • ??? Bumblebee (Nitro Bumblebee redeco)
  • ??? Ratchet (white redeco)
  • ??? Soundwave (black/grey redeco)
  • ??? Wheeljack (white redeco, G1 style head)
Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.


Voyager

Wave 1 MechTech Voyager Megatron

Wave 1

Wave 2

Wave 3

Wave 4

Leader

Wave 2 MechTech Leader class Ironhide

Wave 1

Wave 2


Ultimate

MechTech Ultimate Optimus Prime


Human Alliance

Basic

Wave 1

Wave 1 Human Alliance Basic Sergeant Chaos with Icepick

Wave 2

Wave 3

Wave 4


Human Alliance
Wave 1 Human Alliance Bumblebee

Wave 1

Wave 2

Wave 3

Hasbro's Soundwave was only released in Asian markets, including Singapore and Taiwan.

Robo Power

Activators

Wave 1

Wave 2

Wave 3


Bash Bots

Wave 1

Go-Bots

Wave 1

Wave 2

Revving Robots

Wave 1

Robo Fighters

Wave 1

Wave 2

Wave 3

Exclusives

Costco

  • "Optimus Prime vs. Shockwave" contains:
This set was only sold at Canadian CostCo stores.


Kmart

Kmart exclusive "Autobot Daredevil Squad" pack
  • "Autobot Daredevil Squad" contains:


Kmart exclusive "Flash Freeze Assault" pack
  • "Flash Freeze Assault" contains:


Target

Target exclusive Cyberverse "Bumblebee Vs Megatron" pack
  • "Bumblebee vs Megatron" contains:
  • "Leadfoot and Ironhide" contains:
The above giftset includes a bonus Commander Class Sentinel Prime, but is otherwise unchanged.
  • "Leadfoot and Twin Twist" contains:
Your bargaining posture is highly dubious.
Your bargaining posture is highly dubious.

Proceed on your way to oblivion.
This item has been canceled, with no current plans for release.


Toys"R"Us

Mission Earth

Toys"R"Us exclusive Scan Series Ironhide
  • The Scan Series (each sold separately)
  • "Bumblebee / Starscream" 4-pack contains:
  • "Cybertronian Warriors Pack" contains:
  • Bumblebee(battle damaged redeco of Cyberverse Action Set Bumblebee)
  • Mobile Battle Bunker (grey redeco)
  • Ironhide (black and copper redeco of Cyberverse Commander Ironhide)
  • Barricade (white with grey trim redeco of Cyberverse Legion Barricade)
  • Crankcase (white with grey trim redeco of Cyberverse Legion Crankcase)
  • "Streetside Bot Brawl" 3-pack contains:


Walmart

Walmart exclusive Sideswipe
  • Bumblebee (2007 Deluxe Class Camaro Concept Bumblebee redeco)
  • Sideswipe (Deluxe Class Sidearm Sideswipe redeco)
  • Optimus Prime (Voyager Class) and Comettor (Deluxe Class)
  • "Bumblebee / Soundwave with Rodimus" 3-pack contains:
This three-pack was also available as an Asda exclusive in the United Kingdom, and from Rossmann stores in Germany and Auchan stores in Hungary. Unlike the US Walmart version, the European packaging does not highlight Rodimus as a "bonus" figure. Neither packaging labels this three-pack as a Cyberverse product.
  • Optimus Prime (Deluxe Class)
  • "Battle in the Moonlight" 3-pack contains:
  • "Ultimate Gift Set" 5-pack contains:
The toys in the above giftset were unchanged from their individual releases.
The toys in the above giftset were unchanged from their individual releases. The existence of this unreleased set was revealed by an eBay auction after the DOTM toyline was effectively over.
Your bargaining posture is highly dubious.
Your bargaining posture is highly dubious.

Proceed on your way to oblivion.
This item has been canceled, with no current plans for release.

Hasbro Toy Shop/San Diego Comic-Con 2011

Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.


Asian market exclusives

  • JETWING OPTIMUS PRIME Black Ver.
A redeco of TakaraTomy's Supreme Jetwing Optimus Prime figure, based on a cancelled contest prize.
  • Ultimate Optimus Prime Year of the Dragon Edition
A redeco of Ultimate Optimus Prime in bright colors, celebrating Chinese New Year.


Toys and merchandise confirmed for Japan but not for the USA

MechTech

Deluxe

May 14, 2011

MechTech Deluxe Class Air Raid

June 18, 2011

August 13, 2011

November 17, 2011

  • DA34 Leadfoot (no sponsor logos and numbers)

December 17, 2011

December 28, 2011


Voyager
File:DOTM Voyager OptimusPrime trailer.jpg
MechTech Voyager Class Optimus Prime (with trailer)

May 14, 2011


Human Alliance

October 1, 2011

Supreme
MechTech Supreme Jetwing Optimus Prime

July 7, 2011

Jetwing Optimus Prime was available for early purchase in Japan at the International Tokyo Toy Show 2011 (held at Tokyo Bic Sight) on June 18 to 19, shortly before its wide release in July. However, this toy was available in Australia a week before the Tokyo Toy Show.

November 17, 2011


Dual Model Kit

Dual Model Kit Optimus Prime


Exclusives

MechTech Weapon Prize Campaign

The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.

  • Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - Eon exclusive, available with purchase of Voyager class Optimus Prime with trailer.
Lawson

Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).

Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.

Toys"R"Us

Exclusive to Japanese Toys "R" Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12th, 2011 with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.



Competition/Lucky Draw figures

Hasbro

Toys"R"Us
This is a silver vacuum metallized version of MechTech Deluxe Class Bumblebee, presented in a perspex case. These toys were available as the Lucky Draw prize for the Transformers Midnight Madness event at major Toys"R"Us stores in mainland China, Hong Kong, Singapore, Taiwan, Malaysia and Thailand between May 13 and May 14, 2011. One was also offered as a raffle prize, along with two Jetwing Optimus Prime and two Ultimate Optimus Prime toys, on the final Dark of the Moon toy launch event in Robinson's Galleria in the Philippines between July 9 and 10.

TakaraTomy

Lucky Draw Tritanium Bumblebee

Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:

There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:

Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.


Circle K Sunkus
Your bargaining posture is highly dubious.
Your bargaining posture is highly dubious.

Proceed on your way to oblivion.
This item has been canceled, with no current plans for release.


Merchandise

Speed Stars

Beast Machines Series



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Metal Heroes Series



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Night Attack Series



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Stealth Force Series



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Trans Scan Series



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Stealth Force

Mini Changers

Wave 1
Speed Stars Stealth Force Mini Changers Bumblebee & Sentinel Prime


Wave 2?


Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Motorcycles

Basic

Deluxe

Stealth Force

Robo Power

Roleplay

Battle Masks


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3D Cine-Masks

Costumes

  • Bumblebee
  • Optimus Prime

Costume Accessories

Clothing

Men
Women
  • Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
  • Bumblebee Small (4-6), Medium (8-10), Large (12-14)


Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Watches

  • Optimus Prime Cool Changing LCD Watch
  • Bumblebee Cool LCD Watch

Notes

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