Commercial

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This article is about TV advertisements. For the bits between the show and the ads, see Commercial bumper.


And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.

Despite the existence of comics, cartoons, and other media intended to advertise Transformers toys, Hasbro has routinely commissioned standard television commercials to promote their current toy lines. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.

During the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. Since then, nearly all animation featured in Transformers commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.

As the goal of any advertising is to influence the viewer into buying the advertised product,Transformers commercials have naturally played a large part in the perception of the Transformers brand. The narration of Victor Caroli, along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. The Beast Wars ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid fandom. More recently, the massive ad campaigns for Transformers and Transformers: Revenge of the Fallen kept the Transformers brand ever present in the eye of the public and made the films feel like the blockbuster events they were intended to be.

Generation 1

Main article: Commercial/Generation 1

Generation 2

Main article: Commercial/Generation 2

Beast Wars

Main article: Commercial/Beast Wars

Beast Machines

1999

  • Evolution Revolution sneak peek [1]
Animation: Cheetor and Rattrap emerging from the light of the Oracle.
Narration: Beast Machines promo guy#1
Coming this fall...to Fox Kids...Beast Machines. Don't miss an exclusive first look. Today during the premiere of Digimon.
It's a conversion re-version.
Animation: Excerpts from The Reformatting and Master of the House.
Narration: Only the brief Coming this fall to Fox Kids. at the very end by an unknown narrator.
It's a transformation revelation! It's Beast Machines.
  • Evolution Revolution [3] - An edited down version of the previous ad.


  • Series premiere promo [4]
Animation: Excerpts from The Reformatting and Master of the House.
Narration: Beast Machines promo guy #1
It's an all new show for a renegade group of Beast Machines.
VersionLengthLink
Premiering Sat. Sept. 18th 10:00am0:30 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=10m35s
Premiering Sat. Sept. 18th 11:00am0:30 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=11m09s
Station0:30 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=11m41s
Premiering Sat. Sept. 18th 10:00am0:20 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=12m11s
Premiering Sat. Sept. 18th 11:00am0:20 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=12m36s
Station0:20 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=12m55s
Premiering Sat. Sept. 18th 10:00am0:10 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=13m18s
Premiering Sat. Sept. 18th 11:00am0:10 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=13m30s
Station0:10 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=13m42s


  • Season One promo [5]
Animation: Various cartoon excerpts.
Narration: Beast Machines promo guy#2
An ape, a cat, a spider, a bat and a rat. Go wild with Beast Machines.


Hey look, they put the Void in the poster!
  • Master the Beast Sweepstakes [6]
Animation: Excerpts of Blackarachnia transforming, Optimus Primal turning his head, Optimus Primal landing in beast mode, Megatron glaring, the Maximals together, Optimus Primal at the Oracle, Cheetor turning his head, Blackarachnia opening her eyes, Optimus Primal transforming, Rattrap in beast mode.
Narration: Unknown
Notes: This was an ad for the Master the Beast sweepstakes contest.
Does changing into Beast Machines sound cool to you?


Animation: Excerpts of the Optimal/Transmetal 2 and Beast Machines versions of Optimus Primal, Blackarachnia and Megatron from the respective series.
Narration: YTV announcer
Notes: Each characters' Beast Wars Season 3 form is followed by their Beast Machines form accompanied by the narrator describing the changes as though he's narrating a fashion show.


That kid in the back? Way too excited.
  • Deluxe Jetstorm and Optimus Primal [8]
Animation: Cartoon excerpts showing Jetstorm firing at Optimus Primal and Optimus Primal jumping down from somewhere.
Narration: SUNDAY SUNDAY SUNDAY!!!
Toy segment: Two boys at school fight in the only honorable way — by badly transforming Optimus Primal and Jetstorm.
"Three o'clock at the flag pole." "I'll BE there!"
  • Deluxe Jetstorm and Optimus Primal [9] - Edited down from the previous commercial.


  • Supreme Cheetor [10]
Animation: Two excerpts featuring Cheetor transforming.
Narration: None, apart from "New Beast Machines Electronic Cheetor Supreme sold separately" by the Cheetor Kid.
Toy segment: Two kids face off in a gymnasium, surrounded by cheering friends. Megatron Kid makes threats to the other kid, who whips out Supreme Cheetor. Megatron Kid congratulates Cheetor Kid after losing their match.
The challenge is in the change!


  • Nightscream and Ultra Jetstorm [11]
    "Nightscream likes EXTRA ketchup on his fries!" (Actual dialog)
Animation: Excerpts of Jetstorm and Nightscream transforming.
Narration: None, apart from "New Beast Machines Electronic Jetstorm and Electronic Nightscream sold separately" by Jetstorm Kid.
Toy segment: Two kids ordering food are informed by the lady behind the counter that there is only one order of fries left, so they decide to fight it out with their Transformers. The "bad" kid grabs Ultra Jetstorm and shows it off for viewers' benefit, while the "good" kid transforms his Ultra Nightscream and shoots Jetty with his disk launcher. Nightscream Kid wins and tells Jetstorm Kid that "Nightscream likes EXTRA ketchup on his fries!" Jetstorm Kid warns him not to push it.
"You're grounded Jetlag!"


  • End of the Line promo [12]
Animation: Excerpts from End of the Line.
Narration: Beast Machines promo guy #2
Notes: This spot aired several times throughout the morning of End of the Line's initial airing.
This morning, all sides have the key to... "Worldwide armageddon!" "Doomsday." But who will be the first to turn it?

2000

  • Season Two promo [13]
Animation: Various cartoon excerpts.
Narration: Beast Machines promo guy #1 and various local announcers.
Maximize your mornings for an all new season of Beast Machines!


Animation: An excerpt from Endgame Pt. III: Seeds of the Future as normal, then reversed in a loop.
Narration: Unknown. An intentionally doofy voice dubs over Optimus Primal with any other voice removed and the original sound effects replaced with more comedic ones.
A bewildered Optimus Primal finds himself falling and then grabs onto some molding on the side of a building. The molding gives way and he falls down the side of the building. He mistakes the sparks created by his scraping fingernails as something shooting from his fingers. He finally catches another piece of molding as Megatron (in his Optimal Optimus body) strafes him. As he tries to explain that he's not King Kong, the scene reverses itself and he finds himself stuck in some sort of time loop.
Notes: This ad doesn't mention anything about the series finale from which the animation is taken. In fact, this seems to be just a regular old promo for the show. Assuming this aired before Endgame Pt. II: When Legends Fall, anyone eagle-eyed enough to spot Optimal Optimus' jetmode would've caught a hefty spoiler.

Animorphs

"ИƎI⅃A?"

1999

Animorphs [15] (15 second version)

Narration: Unknown.
Notes: A brief explanation of the Animorphs story, with one of the characters saying "Animorphs, Transformers!" Features Jake, Tobias, Mega class Ax, Mega class Visser Three and Rachel. The synthesized "Transformers!" digital voice plays at the end.
The alien invasion has begun. Animorphs, Transformers!


Robots in Disguise

2001

  • Series premiere promo [16]
Animation: Various cartoon excerpts.
Narration: Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan) and various other Autobots as a group, "ONLY on Fox Kids".
Strap in, because this ride's about to... "Transform." "Transform!" Transform!


  • Series premiere promo #2 [17]
Animation: Excerpts from Battle Protocol!
Narration: ONLY on Fox Kids
They came to destroy earth. NOW, the only ones strong enough to take them on, are hiding right, under, your...HOOD!


Neither golden retriever, nor lawn mower, nor white picket fence, nor bright of day, shall stay these kids from the swift completion of their appointed Prime.
  • Optimus Prime and Ultra Magnus [18]
Animation: Megatron transforms, and Optimus Prime finds himself surrounded by the Predacons.
Narration: Guy who sounds like he's talking from behind a door.
Toy segment: Two kids who live next door to each other grab their respective Autobot Super figures and run into each other at full speed; as soon as they touch, they combine!
Notes: One of the kids had a poster for the 1986 animated movie in his room. The whole commercial has a dubbed over feel, as Megatron and Optimus Prime sound nothing like the voices used for the show (presumably because casting had not yet been done) and the sound quality of the narration seems below that of the rest of the commercial.
  • Optimus Prime and Ultra Magnus [19] - Same as previous commercial, but Neil Kaplan voices Optimus Prime and the narration is the actor used for the rest of the Robots in Disguise commercials. Also, the background music doesn't stop while the kids shout to each other from their windows.


Nope, still not fearsome or impressive.
Animation: CGI Optimus Prime transforms from truck to super-mode; Cartoon excerpts of Megatron (with correct voice) talking, Optimus transforming, and Sky-Byte taking a chunk out of the rear of a moving vehicle.
Narration: Unknown
Toy segment: Kids yell the names of the toys while showing them off or transforming them. They do this in what appears to be a poorly lit basement of some sort.
Notes: "Prowl" just does not sound fearsome or impressive no matter how much you growl when you yell it.


Hey, show us your Lark pack!
  • Team Bullet Train and Galvatron [21]
Animation: Cartoon excerpts - Team Bullet Train finishes forming Rail Racer; Galvatron says "Foolish Autobots! Bring it on!".
Narration: Unknown
Toy segment: Two kids play with the bullet trains aboard a subway car.
  • Team Bullet Train and Galvatron [22] - Edited from the previous commercial.


Animation:
Narration:
Toy segment:


  • Shift, Shape, & Save
Animation: Various cartoon excerpts.
Narration: Koji Onishi (Jason Spisak), Optimus Prime (Neil Kaplan), various other Autobots as a group, and various local TV station announcers.
Notes: This commercial was aired in various lengths with various end tags. Version names below are confirmed, except where noted.
VersionLengthLink
All New Saturday 8E/7C&P0:30 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=1m35s
Mon-Fri Afternoons & Saturday Mornings0:30 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=2m09s
Station0:30 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=2m41s
All New Saturday 8E/7C&P0:20 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=3m14s
Mon-Fri Afternoons & Saturday Mornings0:20 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=3m36s
Station0:20 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=4m00s
Coming Up (unconfirmed)0:20 NEThttp://www.youtube.com/watch?v=dN4yssbZv5A
All New Saturday 8E/7C&P0:10 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=4m23s
Mon-Fri Afternoons & Saturday Mornings0:10 NEThttp://www.youtube.com/watch?v=4qIkfT81hOA&t=4m35s
Station0:10 STAhttp://www.youtube.com/watch?v=4qIkfT81hOA&t=4m49s
Coming Up (unconfirmed)0:10 NEThttp://www.youtube.com/watch?v=PWnayVCMUC0


Animation: Excerpts of Optimus Prime, Ultra Magnus, Scourge, Galvatron and the Commandos.
Narration: Koji Onishi (Jason Spisak).
Sit down, hold on and hush up, because in the battle for Earth, you're either gonna lead, follow, or get out of the way! "Tremble with fear, I AM GALVATRON!" "You're goin' down, down, down, down." "Transform!" Catch an all-new episode of Transformers: Robots in Disguise, next Saturday morning only on Fox Kids!
* Cartoon promo [24] - Edited down from the previous version.


  • Cartoon promo 2 [25]
Animation: Many of the same excerpts used in "Shift, Shape, & Save".
Narration: Don LaFontaine
This summer, Fox Kids will transform your TV into a blockbuster action machine. Transformers. Today after Digimon, on Fox Kids.


  • Cartoon promo 3 [26]
Animation: Many of the same excerpts used in "Shift, Shape, & Save" along with excerpts of Fortress Maximus and "Super" Side Burn.
Narration: Alternating unknown male and female announcers.
[Weight:] Male: "Fifteen tons." Female:"All muscle." [A.I.:] "Artificial intelligence." "It's real." [Engine:] "One hundred thousand horse power." "Real dominance." [Fuel:] "The Matrix powers." "High octane." [Speed:] "From zero to action." "In a flash." [Mission:] "To save Earth." "No surrender."

Go-Bots

2002

Now if the guy had found a way to turn the "each sold separately" disclaimer into a rap too...
Animation: Cartoon excerpt of Aero-Bot transforming while Beast-Bot and Speed-Bot look on.
Narration: Rap Guy
Toy segment: The toys turn around on invisible turntables and transform.
Notes: The rap is back! This commercial is the (presumably one shot) return of rap in Transformers commercials.
Aero-Bot, Beast-Bot, and Speed-Bot go! They only change, when you say so!
  • Transformers: Go-Bots [28] - Edited down version of the previous commercial.

Armada

2002

But when I looked behind me, I only saw... uh... nine sets of footprints?
Animation: From a sand background, CGI Sonar emerges from a Mini-Con storage panel. Sped-up cartoon footage of Megatron transforming.
Narration: Even Keel
Toy segment: Kids play with the toys in a sandy environment with a sunset background. Woo woo woo woo. "Swindle. Starscream. Missiles away. Powerlink Mini-Cons for maximum firepower!"
Kidmation: Terrifyingly large-mouthed kids hold the toys and mouth "robots in disguise" while the camera bobs drunkenly.
Newww Transformers: Armada. With powerlinking Mini-Con warriors!


  • Megatron and Optimus Prime [30]
Animation: From a watery background, CGI Grindor emerges from a storage panel. Cartoon excerpt: Optimus Prime stock footage.
Narration: Even Keel
Toy segment: Kids play with the toys in a sand-laden diorama environment. That can't be good for Prime's electronic innards.
Kidmation: The large-mouthed kids again, with different toys.


Walky's dream job.
Narration: Even Keel
Animation: From an ice background, CGI Jolt emerges from a storage panel. Cartoon excerpts: Hot Shot stock footage; Demolishor and Cyclonus running and firing.
Toy segment: Kids play with the toys in a snowy diorama environment.
Kidmation: The large-mouthed kids yet again, with different toys.
  • Laserbeak, Hot Shot, Demolishor [32] - Edited down from previous commercial.


  • Series premiere promo [33]
Animation: Various excerpts from the first three episodes of Armada.
Narration: Peter Cullen
Notes: Armada's first three episodes were combined into a mini-movie for its premiere on Toonami. This ad was kind of a big deal to fans as it was the first time Peter Cullen had done any work related to Transformers in thirteen years, dating back to the Action Master ads.
Transformers: Armada. Friday at 4. Much more than meets the eye.
  • Series premiere promo [34] - An edited down version of the previous commercial.


  • Armada marathon [35]
Animation: Various cartoon excerpts, plus a brief CGI scene of TOM 2.0.
Narration: TOM 2.0 (Steve Blum)
Everyone loves transforming robots, but sometimes twenty-two minutes isn't enough. We're here for ya.

2003

The Decepticon menace.
  • Galvatron, Scavenger, Jetfire, Optimus Prime [36]
Narration: Even Keel
Animation: Cartoon stock footage of Optimus Prime
Toy segment: In what looks like a Santiago Calatrava building, Scavenger takes on Galvatron; Jetfire and Prime combine to counterattack.
Kidmation: Two kids stand with their toys, back-to-back as if to make a final stand, while mouthing along with "robots in disguise!"


Narration: Even Keel
Toy segment: Kids play with the toys in some kind of modernist corporate office setting.
Kidmation: Back-to-back for the final stand again, this time against the corporate office's windows.
Another battle for ultimate control! "Blurr attacks!" And Sideways betrays.
Notes: This commercial revealed Sideways to be a traitor long before the TV series did, spoiling the surprise for many fans.


Johnny didn't do so well on his science project this year.
Animation: Excerpt from The Transformers: The Movie of Unicron slamming his hand down on Cybertron's surface, accompanied by a newly recorded voice-over proclaiming "The universe is mine!". Also has an excerpt of Optimus Prime stock footage with Optimus telling Unicron to "fight someone your own size."
Narration: Even Keel
Toy segment: A kid plays with the toys, first in front of a projected space background, then in something resembling an empty warehouse.
"Obviously, Optimus Prime, that would not be you!"
  • Unicron [39] — Edited down from the previous commercial.

2004

Starscream: "There's no escape. Soundtrack is "Wishbone" by the band Dropbox, who are actually shown rocking out between excerpts of game footage.
The ultimate conflict begins.


  • PlayStation 2 Armada game trailer 1 [41]
Idyllic scenes of nature on earth are followed by scenes of the Decepticon army mobilizing with an epic choral tune playing the background. The mood shifts as scenes of the Autobots taking action are accompanied by a rock version of the Generation 1 theme.
Notes: The "Transformers, robots in disguise" clip used in the rock rendition of the theme seems to be taken from the original G1 Season 1 theme song. This trailer is composed mostly of actual gameplay footage with a smattering of cut scene footage thrown in.
Earth is not going to war. War is coming to Earth.


  • PlayStation 2 Armada game trailer 2 [42]
Scenes of nature are followed by the Decpticons' arrival and subsequent battles with the Autobots.
The ultimate conflict begins.

Energon

2004

Energon Unicron? Where you been!?
Narration: Even Keel, with the cartoon's theme music.
Toy segment: Kids playing with the toys in what looks like a basement or maybe a warehouse.
Notes: Energon Unicron appears in the static shot of the toys at the end, as well as in the background of some of the other toy scenes. This suggests that a longer version of the commercial, which would feature Energon Unicron along with the other two toys, exists.
Eachsoldseparatelybatteriesnotincludedactualchangetimewillvary.


Narration: Even Keel, with the cartoon's theme music.
Toy segment: Kids play with the toys on a tabletop.
Shockblast is on the hunt but Powerlinx Jetfire prepares for attack.


Narration: Even Keel.
Toy segment: Various kids on viewscreens are rotoscoped into the frame like members of some sinister corporation's executive board.
Kidmation: The three kids drop separately into the rotoscope and mouth along to the song while holding up Hot Shot powerlinxed with Rodimus, Starscream and Inferno powerlinxed with Prowl.
Decepticons attack with Hyper Power.
  • Starscream, Terrorcons, Deluxe Autobots [46] — Edited down from the previous commercial.


  • Omega Supreme and Megatron [47]
Animation: Cartoon excerpt: Omega Supreme spins around in space.
Narration: Even Keel
Kidmation: Two serious-faced kids on a split screen hold up Omega and Megatron, while mouthing along with the hard rock theme song.
"Your weapons are useless against Prince of Space him!"


  • Energon marathon [48]
Animation: Various cartoon excerpts and a brief CGI scene featuring TOM 3.0.
Narration: TOM 3.0 (Steve Blum)
Next Friday, the battle to control the Earth's supply of Energon is raging so hard, we're giving Optimus and the gang some extra airtime.

2005

  • Air Team and Optimus Prime [49]
Animation: Cartoon excerpts: Optimus Prime forms his super mode; The Air Team forms Superion Maximus, then attacks Constructicon Maximus and Bruticus Maximus.
Narration: Dramatic Guy
Toy segment: Various shots of the toys in their robot modes.
Notes: This commercial appears to represent an alternate continuity. Optimus Prime is implied to have created either combiners in general or just the Air Team in particular.
Transformers: Energon. You can join the Powerlinx Battles.


2009

  • VHS & DVD trailer [50]
Animation: Excerpts from Transformers: Energon.
Narration: Jim Cummings
Notes: Promotes the videos "The Battle for Energon" and "The Return of Megatron".


Cybertron

2005

And you thought Sari's AllSpark Key was impressive.
  • Optimus Prime, Megatron, Starscream [51]
Narration: Dramatic Guy
Live-action segment: A kid runs down a laser-lit passageway with a frisbee-sized Cyber Planet Key, which he uses to unlock a giant door, which opens to reveal a giant CG Cybertron Optimus Prime!
Toy segment: Optimus Prime uses his Cyber Key Power to take down Megatron, but the giant Starscream has his own Cyber Key!
You can go to Transformers.com! Ask your parents first.
  • Starscream [52] - Edited down from the previous commercial, with new narration focusing solely on Starscream.


  • Cybertron on Toonami [53]
Animation: Various cartoon excerpts and a CGI scene of a Clyde explorer robot spray painting the Cybertron logo and airtime on a wall.
Narration: TOM 3.0 (Steve Blum)
Transformers: Cybertron. New episodes Saturdays at seven. Unlock the power.


  • Cybertron on the Kids' WB Aftertoons Show [54]
Animation: Various cartoon excerpts, the Kids' WB rendering of the Warner Brothers' studio lot.
Narration: Mr. Action
Re-energize your weekdays with Transformers: Cybertron.

2006

Somehow more exciting than the TV show.
  • Crumplezone, Downshift, Evac [55]
Narration: Dramatic Guy
Toy segment: A whole little plot plays out in an impressive-looking diorama environment. Dark Crumplezone steals a silver-bordered Earth Cyber Key! He transforms into vehicle mode, uses the Cyber Key Power and races off with the heroic Autobots Downshift and Evac in hot pursuit! Oh noes! Crumplezone shoves Downshift off the cliff-edge road they are racing on. Downshift is transformed and grabs Evac's rescue rope, then blasts Crumplezone into oblivion. The Key is saved!
Notes: Oddly, and in contrast to previous commercials, Paul Oakenfold's Cybertron theme song is not used. Instead, an alternate theme rendition is featured.
Ask your parents to take you to Transformers.com!

2007

  • Cybertron marathon [56]
Animation: Various cartoon excerpts.
Narration: Peter Cullen
All set to transform this summer? Well Toonami's got just the thing for you!
  • Cybertron marathon [57] - An edited down version of the previous commercial.


  • Sneak peek after the Cybertron marathon [58]
Animation: Various Cybertron excerpts.
Narration: Peter Cullen
Notes: This spot promoted a sneak preview of Transformers that aired after a Saturday marathon of Transformers: Cybertron. Features several scenes from the movie, all of which were frequently used in promo spots.
This Saturday night, we're showing you a bright and shiny sneak peak at the new Transformers movie after the Transformers: Cybertron marathon. How's nineish for you?

Star Wars Transformers

2006

  • Darth Vader and Obi-Wan Kenobi [59]
Narration: 2006-2007 Guy.
Toy segment: Two kids, one dressed as a Sith Lord and the other a Jedi Knight, play with Darth Vader and Obi-Wan respectively.
Notes: Features excerpts of Darth Vader from Episode IV: A New Hope and Episode V: The Empire Strikes Back.
NEW! Star Wars Transformers. Mech mode or vehicle mode. The battle for the universe rages on!


Time to pull the wishbone!
  • Millennium Falcon and Boba Fett [60]
Narration: 2006-2007 Guy.
Toy segment: Two unseen individuals demonstrate the play features of the Millennium Falcon and Boba Fett in front of a "Death Star interior" background.
Notes: Features excerpts of Han Solo and Chewbacca in the Millennium Falcon from Episode IV: A New Hope and Episode V: The Empire Strikes Back.


2007

Narration: 2006-2007 Guy.
Toy segment: An unseen individual demonstrates the toy's features in front of a space background.
Notes: Features an excerpt of the Death Star destroying Alderan from Episode IV: A New Hope.
Now you can control the most devastating power in the galaxy.


Attacktix

2006

I don't know. I think Prime could take him.
  • Attacktix Intergalactic Showdown [62]
Narration: 2006-2007 Guy
Toy segment: Group of kids battle with Star Wars and Transformers Attacktix figures upon a table top.
"Optimus Prime beat Darth Vader? No. Way." Find out with Attacktix.
  • Attacktix Intergalactic Showdown [63] - Same as the previous commercial but with different toy footage, after the Cybertron Megatron/Darth Vader split screen, featuring Boba Fett, AT-RT and Omega Sentinel.


Transformers (2007)

Main article: Commercial/Transformers (2007)

Animated

2007

"Here I come to save the day!"
  • Transform and Roll Out premiere [64]
Animation: Excerpts from Transform and Roll Out.
Narration: Peter Cullen
Bumblebee. Optimus Prime. Megatron. And more, like you've never seen them before!


  • Series premiere promo [65]
Animation: Excerpts from Transform and Roll Out, The Thrill of the Hunt, and Along Came a Spider.
Narration: Peter Cullen
The Transformers are getting their own brand new series.


2008

Animation: Scenes of the Elite Guard arriving on Earth, Captain Fanzone standing by Optimus Prime, Sentinel Prime shaking the hand of Augustus Edsel, and Sentinel as just a head.
Narration: YTV announcer (as Sentinel Prime)
Notes: The animation is re-soundtracked with comedic background music and new narration from Sentinel Prime introducing himself to Captain Fanzone and explaining why it has to be robots.


Animation: Excerpts of Jazz swinging his nunchucks, Megatron, Wreck-Gar & Lugnut, Sari & Bumblebee playing video games, Optimus Prime being sprayed in the face by water, Optimus Prime laughing at body-less Sentinel Prime, Bumblebee tapping his foot, Sentinel shaking the mayor's hand, Sari sneezing from a cold, Prowl and Bumblebee yelling "space barnacles!" and Jazz recoiling in fear from Sari.
Narration: YTV announcer
Notes: The narrator talks about all the ways humans and Transformers are alike, using the animation as examples.


Bulkhead isn't small! He's just faaaar away.
  • Wave 1 & 2 Voyagers and Deluxes [68]
Animation: Cartoon excerpt of Starscream swooping down and firing.
Narration: Dynamic!
Toy Segment: The evil Starscream prepares to attack, with the evil Decepticons Blackarachnia and... Lockdown? Luckily, Optimus Prime, Bumblebee, Prowl, and Bulkhead are there to save the day. Notice how Bulkhead is SHORTER than 'Bee.
Notes: Has an end tag advertising the 'Battle Begins' Optimus Prime/Megatron two-pack.
  • Wave 1 & 2 Voyagers and Deluxes [69] - Edited down from the previous commercial.


  • Leader Megatron and Rollout Command Optimus Prime [70]
Animation: None.
Narration: Dynamic!
Toy Segment: Optimus Prime races through a city diorama to meet Megatron and show off his "amazing auto-spin technology!" gimmick.


Kids play with Animated Happy Meal Toys inside a giant, Happy Meal Box-shaped spaceship. Inexplicably, MOVIE Optimus Prime appears in the background.


Various excerpts of gameplay and animation from the game are shown, interspersed with text narration and voice over clips from Megatron, Bumblebee, Optimus Prime, and Prowl.
In this time of war, victory...depends on teamwork.

2009

This is the only trace we have of this commercial.
Animation: None.
Narration: Unknown.
Toy Segment:


  • TransWarped premiere [73]
Animation: Excerpts from TransWarped
Narration: Saturday Crush Zone
You'll get more than one episode can hold. More than you bargained for. And more than meets the eye.


Revenge of the Fallen

Main article: Commercial/Revenge of the Fallen

War for Cybertron

2009

IT'S MECHAGODZILLA, AND HE'S GOT....glowing chest lights?
A brief trailer showing a transmission from Cybertron before first contact with Earth. Optimus Prime speeds into battle, transforms in mid-air and charges with his fellow Autobots - slicing a Decepticon in half - and stopping as Omega Supreme launches his energy weapon.


  • One Shall Stand Trailer [75]
Optimus Prime tells the story of the Transformers' war on Cybertron while a battle takes place between the opposing sides. He then comes to the rescue of a group of Autobots under attack by Skywarp. Prime laments the war while Megatron feels the war is necessary. Their discussion of the war continues as individuals on both sides continue to fight. Eventually, the two factions form unified fronts and charge towards each other. The trailer ends just as Prime and Megatron start to clash.
Notes: Narrated by Peter Cullen as Optimus Prime. The battle depicted in this trailer is the one shown in the transmission from the teaser trailer.
"One shall stand." "One shall fall."


The Axeman Cometh.
  • Gameplay Reveal Trailer [76]
Optimus Prime tells us that Cybertron has never seen war until now and declares that the Autobots must stand as one against the Decepticon army.
Experience the beginning. Fight to the end.


  • Multiplayer Character Trailer [77]
The ability to create a custom multiplayer character and battles featuring such characters are heavily featured amongst other multiplayer footage.
Become. The Ultimate. Weapon.


  • Multiplayer Overview Trailer [78]
The game's various multiplayer modes are demonstrated as Optimus Prime names each one of them.
Wage war online. Become the ultimate weapon.


  • E3 2010 Trailer [79]
Various game scenes are shown as Optimus Prime and Megatron argue over whether the Autobots should leave Cybertron or stay and fight.
Fight to the end. In the war. That started it all. Become the ultimate weapon.


So I walked in the room, held mah BOOMBOX high,
And what happened next will blow your mind!
  • Gamestop Exclusive TV spot [80]
Shockwave arrives to the location of Megatron, Soundwave and Starscream prompting Megatron to take off and leave Shockwave in charge. Pleased by Megatron's decision, Shockwave takes this opportunity to order Soundwave to transform into boombox mode and play music for him to shoot Autobots by. His choice of song? "The Touch"! Starscream is not enthused by this and asks "Why this song?". Shockwave replies that when Starscream's hit percentage exceeds Shockwave's then he can choose the soundtrack.
Notes: Shockwave's Autobot blasting is in time to the song! Shockwave's voice is provided once again by Corey Burton.


2010 Transformers toyline

2010

It's time to duel!
Narration: 2006-2007 Guy
Toy Segment: Huffer and Smolder seem to fly by buildings in robot mode while side-by-side in their own camera shots. Then Skyburst flies to his drones before transforming, first to robot mode and then to combiner torso mode, in order to demonstrate Power Core Combination. Bombshock combines with his drones and other Power Core Combiners are shown in their combined forms.
Power Core technology lets a commander lead his Power Core drones OR combine forces with them to create a Bigger, BADder, BOT!


  • Leader Starscream and Optimus Prime [82] (15 sec.) / [83] (21 sec, Chinese language)
Narration: 2006-2007 Guy
Toy Segment: Starscream is located and hunted down by Optimus Prime, Bumblebee and Sideswipe.
Notes: The toy segment is followed by a plug for the Hunt for the Decepticons online game.


  • Battle Ops Bumblebee [84]
Animation: Bumblebee flipping his mask down and looking at the camera for the introduction, Bumblebee continuing to look at the camera for the end.
Narration: 2006-2007 Guy
Toy Segment: A four-way split screen shows clips of Bumblebee in all four of his modes, with one mode per quadrant. The quadrants then pull to the exterior to reveal a full size clip of his Guardian vehicle mode, followed by his Battle vehicle mode as the narrator begins to describe the four modes. He continues as a pair of hands transforms Bumblebee to his two robots modes and demonstrates the electronics for both modes.
  • Battle Ops Bumblebee [85] - An edited down version of the previous commercial.


  • McDonald's Happy Meal [86]
Three kids, one has curly hair, one has long hair and one has short hair, sit at a kitchen table eating their McDonald's Transformers Happy Meals. The curly-haired kid gets up to leave and declares "Bumblebee is gonna guard my McNuggets. If you take anything, he'll blast you back to Cybertron!". His friends call his bluff and, much to their surprise, find themselves floating in space.


  • Reveal the Shield [87]
Narration: Unknown.
Toy segment: Cyclonus, Lugnut and Rodimus strike dynamic poses in a poorly lit area resembling spaceship wreckage while the narrator provides the backstory. The spot ends with Rodimus, Solar Storm Grappel and Autobot Jazz stare down Cyclonus, Lugnut, ...and Turbo Tracks? This must be total war.
Notes: To be fair, Tracks being with the Decepticons does play into the whole unknown allegiance gimmick.
But whose side are they on?

Speed Stars

  • Stealth Force Optimus Prime [88]
Animation: Optimus Prime driving out from behind the Speed Stars logo.
Narration: Dynamic!
Toy Segment: Optimus Prime patrols a city street in Stealth Mode before switching Battle Mode to take on Megatron. He is then joined as he speeds down the street by Bumblebee and Inferno.


  • Bumblebee Track Set [89]
Narration: Dynamic!
Toy Segment: A kid plays with Bumblebee, having him zoom along his track set on a mission with an undisclosed purpose.
Notes: A clip from Revenge of the Fallen of Optimus Prime decking Megatron is used to help highlight the set's smashable Megatron figure.


Prime

Main article: Commercial/Prime

Dark of the Moon

Main article: Commercial/Dark of the Moon

Kre-O

  • KRE-O TRANSFORMERS teaser trailer [90]
Uploaded June 30, 2011. CG Kre-O Transformers duke it out. They came to our world... most have come to destroy us... some have come to protect us... and now there's a whole new way to battle, because the Transformers have never been built like this. The Transformers world has never been bigger. Bumblebee: "Never been smaller either."
Notes: Bumblebee's voice is not provided by any of his other voice actors. In fact it sounds similar to the voice Seth McFarlane uses for Chris Griffin.


  • KRE-O TRANSFORMERS Online Exclusive [91]
Uploaded June 30, 2011.
Animation: Starscream and Megatron battle Optimus Prime, Ratchet and Bumblebee in the desert. The action scenes have scenes of the Bumblebee KREO set building itself interspersed between them. [The action builds when you build!]


  • "Battle for Energon" building set [92]
Uploaded October 30, 2012.
Animation: Tank Driver steals a shard of Dark Energon being held inside a bank. He is chased out by Security Officer and runs into the foot of Megatron, knocking him onto his back. Megatron grabs the Dark Energon shard, but Tank Driver hangs on, even with energy beginning to radiate from the crystal. Megatron gets decked by Optimus Prime. Somewhere else in the city, Optimus Prime speeds through an intersection and carelessly rams Megatron in his tank mode while a human watches from the nearby sidewalk. The collision results in an explosion which forces the human to flee from projectile debris. Optimus and Megatron then duke it out in robot mode, with humans fleeing the scene. A kick to Megatron's face allows Prime to recover the dark energon. Kreon Optimus throws Kreon Megatron behind bars with Tank Driver occupying an adjacent cell.
Toy segment: Sped up footage of the Prime and Megatron sets being built into robot form, torn down and then rebuilt into their vehicle forms.


  • KRE-O Transformers Micro Changers and Combiners Construction Sets [93]
Uploaded March 19, 2013.
Animation: A huge Kreon battle takes place on a lightly forested field. Springer takes down Ripclaw. Sliverbolt pounds Swindle into parts, then blasts Headlock. This happens just before Singe drives up, then transforms and leaps into a corkscrew spin, ending with a missile blast. Someone with a high pitched voice: (in dismay) "No, they're combining!" The Combaticons and Predacons combine. A blue generic, Springer, Warpath and Singe are chased by Predaking and Bruticus. This causes the generic and Warpath to run into each other and Silverbolt, of all bots, to complain that the combiners are showoffs. Ripclaw torches Springer's backside.
Toy segment: A pan through half of the Wave 1 Microchangers plus Silverbolt and Firestrike. Fast motion transformation of Singe, Springer, Bludgeon and Airachnid to vehicle mode. Fast motion combination of the Predacons and Combaticons into Predaking and Bruticus, respectively. A pan through various Preview Wave, Wave 1, and Combiner Microchangers.
Notes: Silverbolt is not voiced by Charlie Adler. Involved in the mega battle scene are a number of duplicates, presumably due to the cost of working up a whole bunch of different CGI models. The scene includes two each of Spinister, Torox and Headlock, three each of Ripclaw (one without wings), Springer, and Brawl, four Divebombs, five Warpaths and six each of Silverbolt and Singe. Know that, surprisingly, there's only one Razorclaw.
  • KRE-O Transformers Micro Changers Combiners Construction Sets [94]
Uploaded March 19, 2013. An edited down version of the Micro Changers and Combiners ad.


Rescue Bots

Optimus' hopes of defending his 200 mechanometer title were dashed by a pulled hamstring.
  • Rescue Bots Online Exclusive trailer [95]
Uploaded August 2011. The narrator introduces the concept of the Rescue Bots while a young boy plays with the toys and demonstrates their features.
"Playskool Heroes brings the excitement of big boy brands to little boy hands with the all new Transformers Rescue Bots."


Saturday! "Follow these coordinates." The Hub transforms your morning with an all-new sneak peak. "Robots! Transform!" New Autobots... "Happy to join the battle sir." ...new adventures...brand new series. "Less talk, more action." Be the first to catch the hour long Hub sneak peak. "Thought you'd never ask." Transformers: Rescue Bots. Saturday starting at noon Eastern, 9AM Pacific. Only on the Hub. "Roll to the rescue!"


  • Rescue Bots toys [97]
Animation: CGI Optimus Prime, Bumblebee, Heatwave, Chase, Blades, and Boulder come running (or flying) out of Fire Station Prime. Prime, Bumblebee and Chase watch as Heatwave puts out a fire. The whole group gets into a heroic V-formation.
Toy segment: A pan over of Fire Station Prime, Optimus Prime, Bee, Boulder, and Blades. Close up of two sets of hands transforming Chase and Heatwave to robot mode simultaneously. Cody Burns is placed into Heatwave and driven out of Fire Station Prime. Fire Station Prime is transformed. Heatwave is transformed to robot mode again. Fire Station Prime is transformed again. Jack Tracker rides the elevator with his jetpack. The Fire Station's water cannon is used to put out a fire. Cody Burns slides down the fire pole. Chase transforms to car mode.
Notes: The narration of this ad consists of an unknown singer singing about the heroism of the Rescue Bots and what's going on in the toy and animation clips.
"New from Transformers! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Fire station changes to Optimus Prime. Heatwave! Put out those fires crew. Rescue Bots ready any time. To put out fires and team up with youuuuuuuuuu! Res-cue-Bots! Rescue Robots sa-ving the day. Working with humans, the Rescue Bot way. Res-cue-Bots!" Heroes start here.


  • Mobile Headquarters [98]
Animation: The same clip of CGI Autobots getting into a V-formation as used in the previous commercial.
Toy segment: The ladder of the headquarters is raised with Cody Burns in the basket. The vehicle is converted to base mode and Cody is dropped into the passenger compartment of Optimus Prime. Prime rolls out from the headquarters.
Notes: The narration is a song again with different words but the same tune.
Trannnsformers: Rescue Bots, it's time to roll. Chase and Heatwave out on patrol. Open up headquarters, don't delay. Roll out with Optimus and save the daaay! Res-cue-Bots!


  • Energize figures [99]
Animation: Bumblebee and Heatwave race to the scene of a burning building and a road that's splitting apart. All the Autobots raise their Energize tools to the air; Bumbleebee uses his jackhammer to demolish rubble. Heatwave uses his "water" cannon to put out a fire.
Narration: Unknown.
Toy segment: Bee and Heatwave are pushed along, then Bee is transformed. Group shot of all the figures in robot mode. Bumblebee breaks through a wall in robot mode, then Boulder does the same in vehicle mode. Heatwave deals with a burning building. Two kids celebrate while all the figures stand in front of them.
Notes: Sadly, there's no catchy tune this time.
New tools, new rescues.


  • Beam Box Game System [100]
Animation: None.
Narration: Unknown.
Toy segment: A young boy invites his friends to step inside...his closet? It turns out to be a surprisingly roomy closet that resembles a dimly lit warehouse. The boy inserts his Optimus Prime figure inside his Beam Box and tells his friends: "Prepare to be amazed!". Optimus Prime is then beamed into a magically appearing video screen. The narrator then proceeds to explain how the Beam Box "beams" the figures into various video games as the kids are shown playing the games.

Bot Shots

2012

Round 1, FIGHT!
  • Bot Shots Online Battle Game teaser trailer [101]
A CGI Bumblebee and Starscream are used to explain the mechanics of the Bot Shots game. Each "x beats y" combination of attacks is shown followed by Bumblebee beating up Starscream with the winning attack. There is no narration in this trailer.
[Small bots.] [Big attitude.]


Animation: CGI Optimus Prime and Megatron collide in vehicle mode, then transform and battle. CGI Bumblebee and Starscream have their own confrontation. Bumblebee bursts through the end shot.
Narration: Dynamic!
Toy Segment: Two school lockers, with Autobot and Decepticon logos, shudder and shake. Two bookbags, that also have Autobot and Decepticons logos, bulge and glow with red and purple light. The lockers then glow and bulge themselves before a Bot Shot bursts out of each one. Bot Shots break out of the bookbags too, shooting through several full bookshelves before colliding. The Bot Shots from the lockers collide in a hallway. The announcer then describes the Bot Shots while their features are demonstrated on a table...somewhere.


  • Battle For The Matrix [103]
Animation: The same Optimus Prime/Megatron and Bumblebee/Starscream scenes from the previous ad. A live action segment has CGI Megatron goading Prime into a fight from the window of a neighboring house. Prime takes the bait and they charge at each other, ripping through the walls of the houses.
Narration: Dynamic!
Toy Segment: Demonstration of the Optimus Prime and Megatron figures battling and launching from their launchers.
Notes: Megatron and Optimus Prime both have high pitched voices created via sped up playback. As a result both sound similar to Bumblebee whose voice has the same processing.
"Hey you!" "Who me?" "Yeah, you! Bring it!" "Oh, let's do this!" "You want a piece of this?" "You got it!"


Animation: Optimus Prime collides with Megatron, but this time it's the version of Megatron that comes with the Dragon Track. A live action segment has startled onlookers witnessing Scourge bursting through the door of a subway car in order to goad Optimus Prime into a fight. Being the macho idiot that he apparently he is in this universe, Prime takes the bait again and the two charge at each other.
Narration: Dynamic!
Toy Segment: The Dragon Track is demonstrated and the new moves it allows the Bot Shots to perform are highlighted.
Notes: The ad also includes a plug for "bashing new beasts" at Transformers.com.
"Hey Bot, it's go time!" "Oh yeah Beast? Bring it!"


Fall of Cybertron

And here we see Yankee slugger Babe Ruth approaching home plate...
A series of black and white (with some red highlights) clips of Grimlock.


Cybertron has been ravaged by the war between the Autobots and Decepticons. Optimus Prime realizes the planet can no longer sustain them and that only one transport remains. Megatron places the blame for the current situation on Prime. Both sides make plans to journey to another planet. One, according to Shockwave, that is primitive but rich in raw energy. Grimlock disagrees with the idea of escaping to another planet, preferring to stand and fight. Metroplex heeds the call of the "Last Prime".
[The Fall Of Their World] [Is The Beginning Of Their Legend.]


  • Retro Optimus Prime trailer [107]
Starscream leads the Decepticons in an attack, only for G1 Optimus Prime to show up and recreate a scene from The Transformers: The Movie.


Optimus Prime carries Bumblebee away from a battle. He stands over Bumblebee with Jazz and Ironhide, ready for a fight. Megatron stomps and smashes a generic Autobot. He commands the Combaticons to attack and they combine into Bruticus. Swoop and Slug transform and take off. They join the other Dinobots to take on Bruticus while Prime goes for Megatron. Megatron starts to gain the upper hand and goes for a killing blow. Before he can land it though, Prime calls upon Metroplex.
[At The End Of Their World] [Their Last Stand Begins] [Experience The Battle] [That Changed Their Fate] [And Decided Our Future]

Transformers: The Ride-3D

After name checking the design team as the ones who brought you The Amazing Adventures of Spider-Man and King Kong 360 3-D, footage from the ride is shown. Evac drives alongside a security fence before transforming and hopping over it. Megatron kicks Bumblebee in the back, knocking what looks like a canister out of Bee's hands and into Evac's. Megatron bursts out of a floor. Devastator grasps at thin air while falling from a building. Laserbeak drags...something through a floor of an office building. Optimus Prime (speaking to the camera) congratulates some freedom fighters.
Notes: Optimus Prime is not voiced by Peter Cullen.
[From the team that brought you The Amazing Adventures of Spider-Man] [King Kong 360 3-D] [And now] [Transformers The Ride-3D] [Ride it this May] "Well done, freedom fighters."
  • Super Bowl XLVI Commercial [111]
Aired February 5, 2012. We appear to return to the broadcast of Super Bowl XLVI only to have the feed interrupted by a message from Optimus Prime. "Humans, you are in grave danger. The Decepticons have taken over, we need your help-" He is blasted then shoved out of the way by Megatron who "finishes" Optimus Prime's thought: "earthlings, and soon you will all perish!" The feed goes out as on screen text instructs us to "Prepare for Battle" and the narrator tells us to ride the attraction at Universal Studios.
Notes: Peter Cullen reprises his role as Optimus Prime while Frank Welker supplies the voice of Megatron.


  • Commercial [112](Hollywood May 25th)/[113](Orlando Now)
A metal bar appears out of ice vapor. Megatron takes a swing at Optimus Prime and misses, slamming his fist into the ground. The metal bar rotates as more ice vapor eminates from the bar. Bumblebee rips a small Decepticon apart. A hand reaches for the metal bar. An unidentified arm (with the hand at the end of that arm holding a gun) moves towards Bonecrusher and shoots him in the face. Grindor? runs. The hand completes its grip on the bar. Two more hands grab the bar. Optimus Prime tries to restrain Megatron with a chain but Megs is able to fire his cannon at the camera anyway. The bar is revealed to be part of a theme park ride being held two men and a woman all wearing 3D glasses. Devastator sucks a car into his mouth.
[Prepare] [For The Greatest] [Battle] [You'll Ever] [Ride] [Transformers The Ride-3D] Transformers: The Ride. Ride it. At Universal Studios Hollywood.
Notes: This ad came with either "Ride it [Month] [Day]" or "Ride it now" and was used for both Universal Studios Hollywood and Universal Resort Orlando.


...for this, Universal Studios: Hollywood is offering their "Buy a day, get 2012 free" pass to the public for a limited time. You and your family can enjoy the park, or what remains of it, all year long for the price of one day. And experience your favorite rides again and again. Like the intense King Kong 360 3D and be able to return this May to live the exciting arrival of Transformers: The Ride - 3D. This offer ends April 29th, 2012 so we ask all civilians to hurry and purchase their annual pass today. This was an official message from the EDC, Earth Defense Command against the Decepticons. Black out dates and restrictions apply. Go to UniversalStudiosHollywood.com for details.


  • Universal Resort Orlando Trailer [115]
Optimus Prime delivers a warning about a Decepticon attack on Orlando and makes a plea for help from humankind, only to be interrupted by Megatron.
"Humans, you are in grave danger. I, am Optimus Prime. I must warn you, that at this very moment the Decepticons are mobilizing to take over Orlando. Their plan is to destroy the human race. They will ravage your planet like they did our own, until it is consumed with death. But hope is not lost. We can rise against evil and defeat Megatron, but we cannot do it alone. Humans, we need your help to defend mankind before it is too late. Orlando, the time has come to prepare for battle-" "earthlings, and soon you will all perish."
Notes: This is an extended and modified version of the message and interruption from the Super Bowl commercial. As such, Peter Cullen and Frank Welker voice Optimus Prime and Megatron respectively. The ride footage from the teaser trailer is tacked onto the end.


Construct-Bots

Animation: Bumblebee breaking out of his package; Bumblebee does the Cabbage Patch as Megatron comes up behind him and knocks him down with a back legsweep. Megatron is quite amused by this until Bumblebee turns the table by stripping Megatron's parts off in a tornado of action, leaving him "naked". At the end, Bumblebee busts through the wall seen behind the Construct-Bots Bumblebee and Soundwave figures, does a somersault and then points at the camera: "Build your Bot!"
Narration: Dynamic!
Toy segment: The Bumblebee Construct-bot figure is built to robot mode, changed to vehicle mode and customized with parts from Soundwave.
Notes: The narration switches from the narrator to Bumblebee without any change in voice. It's merely indicated by the animated Bumblebee's lips moving. Megatron's laugh, shriek and grunts are provided by an unknown voice actor. The animation was shared with the online video Switcheroo!
Now, you can build your bot your way!


Animation: The Bumblebee breaking out of his package intro is re-used here. Bumblebee transforms into his jet mode and flies around. Much to his dismay he encounters Megatron trying to shoot him down. He is saved by Optimus Prime ramming into Megatron in truck mode. Megatron is hit so hard, he not only goes flying but all his armor flies off, once again leaving him "naked". Optimus Prime transforms to robot mode.
Narration: Dynamic!
Toy segment: The Construct-Bots app is demonstrated on a tablet PC. The Bumblebee figure is set down next to his package and that of Soundwave.
Notes: Again, there is little to no distinction between the narrator voice and the Bumblebee voice. Megatron again has a laugh and shriek provided by an unknown actor. Thanks to the amount of animation and the app demonstration, the only actual toy footage is a seven second or so stretch of the Bumblebee figure being set down and then still visible on screen as CGI Bumblebee breaks through the wall, rolls forward and begins speaking to the camera.
Unleash your ultimate Optimus Prime!


  • Cybertron Construction Zone on CartoonNetwork.com [118]
Animation: None.
Narration: Unknown.
Toy segment: Optimus Prime and Megatron laying on circular platforms with their parts spread out around them. A CGI robotic camera analyzes them, and the connected computer system counts 67 pieces for Optimus Prime, 68 for Megatron and declares that there will be no mixing. A set of human hands builds Optimus Prime but finishes by adding Megatron's faction symbol, to the astonishment of the narrator. The computer starts to flip out, noting that "This is against protocol." The narrator tells the computer to relax then instructs kids (with the help of their parents) to go to Cartoon Network's website to "construct, customize and convert your own ultimate custom bots."
Notes: The narrator refers to the camera/computer combo as 'Cyborg'.
Should've tried that years ago.

Rise of the Dark Spark

  • Announcement trailer [119]
Over gameplay highlights, Optimus Prime narrates: "For every force in the universe, there is an equal and an opposite. For every hero, a villain. And for every victory, defeat."
[Two Worlds] [Two Sides] [One Goal] [Protect/Destroy Earth] [Two Worlds Collide 2014]
  • Optimus Prime Vignette [120]
A gameplay reel showcasing "Earth Optimus Prime", "Cybertron Optimus Prime" and G1 Optimus Prime.
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