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===Venue and showroom===
===Venue and showroom===
<gallery>
<gallery>
Image:ToyFair2012-PresentationRoom.jpg|This looks [[:Image:ToyFair2011-presentationroom.jpg|familiar...]]
</gallery>
</gallery>


===Movie Trilogy===
===The Ride===
''Notes''
*There will be six items with exclusive red packaging sold at the [[Universal Studios]] gift store outside of [[Transformers: The Ride]]: [[Cyberverse]] Legion and Deluxe Class [[Evac (Ride)|Evac]], Deluxe [[Bumblebee (Movie)|Bumblebee]] and [[Optimus Prime (Movie)|Optimus Prime]], and Voyager Optimus Prime and [[Megatron (Movie)|Megatron]]. Bumblebee, Optimus and Megatron were represented using the appropriate ''[[Dark of the Moon (toyline)|Dark of the Moon]]'' molds.
*Confusingly, a slide stated that Cyberverse Legion Bumblebee would be available, but Deluxe Bumblebee was both shown and called out by a presenter.
*Whether any of these items will be redecoed was unstated, but it has been said at previous conventions that at least Evac will be different from his mass retail releases.
 
 
===Rescue Bots===
<gallery>
<gallery>
</gallery>
</gallery>
''Notes''
*A slide during the ''Transformers'' presentation stated that [[Tim Curry]] and [[John DiMaggio]] will be making appearances on the Rescue Bots TV show!




===Generations===
===Kre-O===
<gallery>
<gallery>
Image:ToyFair2012FoCJazz.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Jazz (WFC)|Jazz]]
Image:ToyFair2012-FoCShockwave.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Shockwave (WFC)|Shockwave]]
Image:ToyFair2012-FoCOptimusPrime.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Optimus Prime (Prime)|Optimus Prime]]
</gallery>
</gallery>
''Showcased Products''
*Cycle Chase set (77 pieces) with [[Barricade (Kre-O)|Barricade]] and three [[Autobot Trooper]] [[Kreon]]s
*Decepticon Ambush set (80 pieces) with [[Cliffjumper (Kre-O)|Cliffjumper]] and three [[Vehicon (Kre-O)|Vehicon]] Kreons
*Rotor Rage set (217 pieces) with [[Vortex (Kre-O)|Vortex]] and two human Kreons
*Stealth Bumblebee (257 pieces) with [[Bumblebee (Kre-O)|Bumblebee]], one bulldog and three human Kreons
*Street Showdown set (273 pieces) with [[Wheeljack (Kre-O)|Wheeljack]], [[Knock Out (Kre-O)|Knock Out]] and two human Kreons
*Battle for Energon set (379 pieces) with [[Optimus Prime (Kre-O)|Optimus Prime]], [[Megatron (Kre-O)|Megatron]] and two human Kreons
*Destruction Site Devastator set (590 pieces) with [[Devastator (Kre-O)|Devastator]] and five human Kreons
**Devastator is made up of [[Drill Bit (Kre-O)|Drill Bit]], [[Hightower (Kre-O)|Hightower]], [[Scavenger (Kre-O)|Scavenger]] and [[Scrapper (Kre-O)|Scrapper]].
''Notes''
* According to the slide presentation, there will be 29 new Kreons coming, with 16 of those being Transformers.
* While ''Kre-O'' had its own display space featuring both ''Transformers'' and ''Battleship'' sets, both the normal ''Transformers'' and ''Battleship'' areas featured ''Kre-O'' sets mixed in with other products.
* According to ''Kre-O'' marketing director [[Kimberly Boyd]], all of the sets are designed and developed internally by Hasbro, with [[Oxford]] only manufacturing some of their bricks.
* A ''Transformers'' Kre-O set featuring a big mechanical scorpion was shown during the slide presentation, but was not present in the showroom or mentioned in the press materials.


===Cyberverse===
 
===Movie Trilogy===
<gallery>
<gallery>
</gallery>
</gallery>


*According to design director [[Joshua Lamb]], the reason Hasbro is able to sell [[Optimus Maximus]] at a $30 price-point is because it contains roughly the same amount of plastic as the ''[[Dark of the Moon (toyline)|Dark of the Moon]]'' [[Ark (DOTM)|Ark]]. He concept-proofed this idea by physically unscrewing an Ark toy and hot-gluing the pieces into the rough shape of a robot. Awesome!
''Notes''
*It was announced that the Movie Trilogy figures shown at the San Diego and New York Comic-Cons (redecos of [[Bumblebee (Movie)|Nitro Bumblebee]], [[Ratchet (Movie)|Ratchet]] in white, [[Soundwave (ROTF)|Soundwave]] in black and [[Wheeljack (Movie)|Wheeljack]] in white with a new head) will only be available in Asia. Only deluxe [[Optimus Prime (Movie)|Optimus Prime]] with trailer will be available in the United States.
 


===Transformers Prime===
===Transformers Prime===
Line 48: Line 74:
</gallery>
</gallery>


===Rescue Bots===
''Notes''
* Hasbro took full responsibility for the First Edition toys not making it to the United States, and stated they would try to get the molds out sometime later in 2012. 
* It was announced that the second ''Prime'' Entertainment Pack - featuring [[Bumblebee (Prime)|Bumblebee]], [[Starscream (Prime)|Starscream]], [[Silas]] and a [[MECH]] soldier - will only be available in Canada and Asia.
 
===Cyberverse===
<gallery>
<gallery>
Image:ToyFair2012-CVKnockOutBio.jpg|[[Knock Out (Prime)|Knock Out]] and [[Energon Driller]] bio
Image:ToyFair2012-CVCmdIronhideCardback.jpg|[[Ironhide (Prime)|Ironhide]] cardback
</gallery>
</gallery>
''Notes''
*Optimus Maximus was described in the presentation as "a giant [[MechTech]] robot".
*According to design director [[Joshua Lamb]], the reason Hasbro is able to sell [[Optimus Maximus]] at a $30 price-point is because it contains roughly the same amount of plastic as the ''[[Dark of the Moon (toyline)|Dark of the Moon]]'' [[Ark (DOTM)|Ark]]. He concept-proofed this idea by physically unscrewing an Ark toy and hot-gluing the pieces into the rough shape of a robot. Awesome!


===Bot Shots===
===Bot Shots===
Line 56: Line 92:
</gallery>
</gallery>


===Kre-o===
''Notes''
*A presentation slide described Bot Shots as being "snack-sized samurais". Hee hee hee.
*Unexpectedly, the promo artwork shown during the presentation was entirely unlike the Bot Shots packaging artwork.
*There will be at least 44 Bot Shots figures to collect.
 
===Generations===
<gallery>
<gallery>
Image:ToyFair2012FoCJazz.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Jazz (WFC)|Jazz]]
Image:ToyFair2012-FoCShockwave.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Shockwave (WFC)|Shockwave]]
Image:ToyFair2012-FoCOptimusPrime.jpg|Deluxe Class ''[[Fall of Cybertron]]'' [[Optimus Prime (Prime)|Optimus Prime]]
</gallery>
</gallery>
''Showcased Products''
*Cycle Chase set (77 pieces) with [[Barricade (Kre-O)|Barricade]] and three [[Autobot Trooper]] [[Kreon]]s
*Decepticon Ambush set (80 pieces) with [[Cliffjumper (Kre-O)|Cliffjumper]] and three [[Vehicon (Kre-O)|Vehicon]] Kreons
*Rotor Rage set (217 pieces) with [[Vortex (Kre-O)|Vortex]] and two human Kreons
*Stealth Bumblebee (257 pieces) with [[Bumblebee (Kre-O)|Bumblebee]], one bulldog and three human Kreons
*Street Showdown set (273 pieces) with [[Wheeljack (Kre-O)|Wheeljack]], [[Knock Out (Kre-O)|Knock Out]] and two human Kreons
*Battle for Energon set (379 pieces) with [[Optimus Prime (Kre-O)|Optimus Prime]], [[Megatron (Kre-O)|Megatron]] and two human Kreons
*Destruction Site Devastator set (590 pieces) with [[Devastator (Kre-O)|Devastator]] and five human Kreons
**Devastator is made up of [[Drill Bit (Kre-O)|Drill Bit]], [[Hightower (Kre-O)|Hightower]], [[Scavenger (Kre-O)|Scavenger]] and [[Scrapper (Kre-O)|Scrapper]].


''Notes''
''Notes''
* While ''Kre-O'' had its own display space featuring both ''Transformers'' and ''Battleship'' sets, both the normal ''Transformers'' and ''Battleship'' areas featured ''Kre-O'' sets mixed in with other products.
*For 2013, it was announced that Generations will be back in a big way, with "over 40" figures planned.  
* According to ''Kre-O'' marketing director [[Kimberly Boyd]], all of the sets are designed and developed internally by Hasbro, with [[Oxford]] only manufacturing some of their bricks.
* A ''Transformers'' Kre-O set featuring a big mechanical scorpion was shown during the slide presentation, but was not present in the showroom or mentioned in the press materials.


==Notes==
==Notes==
Line 78: Line 111:
*Due to the event starting late, attendees were allowed to stay in the showroom until 5:30pm instead of 5pm. Sweet!  
*Due to the event starting late, attendees were allowed to stay in the showroom until 5:30pm instead of 5pm. Sweet!  
*The event was kicked off by a presentation from [[Hasbro Studios]] president Stephen Davis, who showcased teaser clips from ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' and ''[[Transformers: Prime (cartoon)|Prime]]'' season 2, among many other HUB series.
*The event was kicked off by a presentation from [[Hasbro Studios]] president Stephen Davis, who showcased teaser clips from ''[[Transformers: Rescue Bots (cartoon)|Rescue Bots]]'' and ''[[Transformers: Prime (cartoon)|Prime]]'' season 2, among many other HUB series.
*The presenters for the ''Transformers'' brand team were design director [[Joshua Lamb]] and [[Jerry Jivoin]] of marketing. Ex-''Transformers'' designer [[Vickie Stratford]] was present as the design director of the [[Marvel Comics|Marvel]] team.  
*The presenters for the ''Transformers'' brand team were global brand director/marketing director [[Jerry Jivoin]] and senior design director [[Joshua Lamb]].
* A number of [[TakaraTomy]] employees attended, including [[Hideaki Yoke]] and [[Hisao Nishimoto|Hisao "Curly" Nishimoto]].
* After showing a trailer for the [[Jagex]]'s [[Transformers Universe]], it was stated that there were "great toy opportunities" in the MMO. Hmmm!
* [[Matt Tieger]] of [[High Moon Studios]] took the stage for part of the ''Transformers'' presentation, confirming that [[Insecticon (WFC)|Insecticons]] will be in ''[[Fall of Cybertron]]'' and that [[Vortex (FOC)|Vortex]] will have a large role in the story. He implied that it took a lot of work to make [[Blast Off (FOC)|Blast Off]] - who had been a "chocolate brown space shuttle" - into something cool.
* At the end of the presentation, it was teased that [[2014]] is the 30th anniversary of the brand, and that products celebrating that anniversary are already under development.
* A number of [[TakaraTomy]] employees attended the Collector-Fan Media Day, including [[Hideaki Yoke]] and [[Hisao Nishimoto|Hisao "Curly" Nishimoto]].
* [[Mike Vogel]] and [[Jeff Kline]] of The Hub/''[[Transformers: Prime (cartoon)|Transformers: Prime]]'' were also in attendance, but unlike [[Toy Fair 2011]] did not get up on stage. They did later wander through the showroom floor.
* [[Mike Vogel]] and [[Jeff Kline]] of The Hub/''[[Transformers: Prime (cartoon)|Transformers: Prime]]'' were also in attendance, but unlike [[Toy Fair 2011]] did not get up on stage. They did later wander through the showroom floor.
* The [[Marvel Comics]] part of the stage presentation featured a sneak peek at one of the 3 3/4" scale figures for 2013... the original [[Death's Head (G1)|Death's Head]].
* Ex-''Transformers'' designer [[Vickie Stratford]] was present as the senior design director of the [[Marvel Comics]] team. Speaking of, the Marvel part of the stage presentation featured a sneak peek at one of the 3 3/4" scale figures for 2013... the original [[Death's Head (G1)|Death's Head]]!


==External links==
==External links==

Revision as of 09:41, 15 February 2012

« Toy Fair 2012 »
Date February 12–15, 2010
City New York, NY
Venue The Times Center

Toy Fair 2012, hosted in New York City from February 12–15, boasts "over 25,000 attendees, 345,500 square feet of exhibit space, 100,000 products with over 7,000 never before seen in the world, 1200+ exhibitors, [and] 1000 global media representatives."

MediaWiki was invited to Hasbro's 2012 Collector-Fan Media Day at The Times Center on Saturday, February 11, and wiki contributors Greg Sepelak and Matt Karpowich attended. Following a presentation starting at 1pm, fan representatives were allowed into Hasbro's product showroom.

Coverage

Venue and showroom

The Ride

Notes

  • There will be six items with exclusive red packaging sold at the Universal Studios gift store outside of Transformers: The Ride: Cyberverse Legion and Deluxe Class Evac, Deluxe Bumblebee and Optimus Prime, and Voyager Optimus Prime and Megatron. Bumblebee, Optimus and Megatron were represented using the appropriate Dark of the Moon molds.
  • Confusingly, a slide stated that Cyberverse Legion Bumblebee would be available, but Deluxe Bumblebee was both shown and called out by a presenter.
  • Whether any of these items will be redecoed was unstated, but it has been said at previous conventions that at least Evac will be different from his mass retail releases.


Rescue Bots

Notes

  • A slide during the Transformers presentation stated that Tim Curry and John DiMaggio will be making appearances on the Rescue Bots TV show!


Kre-O

Showcased Products

Notes

  • According to the slide presentation, there will be 29 new Kreons coming, with 16 of those being Transformers.
  • While Kre-O had its own display space featuring both Transformers and Battleship sets, both the normal Transformers and Battleship areas featured Kre-O sets mixed in with other products.
  • According to Kre-O marketing director Kimberly Boyd, all of the sets are designed and developed internally by Hasbro, with Oxford only manufacturing some of their bricks.
  • A Transformers Kre-O set featuring a big mechanical scorpion was shown during the slide presentation, but was not present in the showroom or mentioned in the press materials.


Movie Trilogy

Notes

  • It was announced that the Movie Trilogy figures shown at the San Diego and New York Comic-Cons (redecos of Nitro Bumblebee, Ratchet in white, Soundwave in black and Wheeljack in white with a new head) will only be available in Asia. Only deluxe Optimus Prime with trailer will be available in the United States.


Transformers Prime

Deluxe Class

  • Deluxe Knock Out is ready for his close-up.
    Deluxe Knock Out is ready for his close-up.

Voyager Class

Notes

  • Hasbro took full responsibility for the First Edition toys not making it to the United States, and stated they would try to get the molds out sometime later in 2012.
  • It was announced that the second Prime Entertainment Pack - featuring Bumblebee, Starscream, Silas and a MECH soldier - will only be available in Canada and Asia.

Cyberverse

Notes

  • Optimus Maximus was described in the presentation as "a giant MechTech robot".
  • According to design director Joshua Lamb, the reason Hasbro is able to sell Optimus Maximus at a $30 price-point is because it contains roughly the same amount of plastic as the Dark of the Moon Ark. He concept-proofed this idea by physically unscrewing an Ark toy and hot-gluing the pieces into the rough shape of a robot. Awesome!

Bot Shots

Notes

  • A presentation slide described Bot Shots as being "snack-sized samurais". Hee hee hee.
  • Unexpectedly, the promo artwork shown during the presentation was entirely unlike the Bot Shots packaging artwork.
  • There will be at least 44 Bot Shots figures to collect.

Generations

Notes

  • For 2013, it was announced that Generations will be back in a big way, with "over 40" figures planned.

Notes

Jerry Jivoin, Optimus Prime, and Joshua Lamb's head.
  • Due to the event starting late, attendees were allowed to stay in the showroom until 5:30pm instead of 5pm. Sweet!
  • The event was kicked off by a presentation from Hasbro Studios president Stephen Davis, who showcased teaser clips from Rescue Bots and Prime season 2, among many other HUB series.
  • The presenters for the Transformers brand team were global brand director/marketing director Jerry Jivoin and senior design director Joshua Lamb.
  • After showing a trailer for the Jagex's Transformers Universe, it was stated that there were "great toy opportunities" in the MMO. Hmmm!
  • Matt Tieger of High Moon Studios took the stage for part of the Transformers presentation, confirming that Insecticons will be in Fall of Cybertron and that Vortex will have a large role in the story. He implied that it took a lot of work to make Blast Off - who had been a "chocolate brown space shuttle" - into something cool.
  • At the end of the presentation, it was teased that 2014 is the 30th anniversary of the brand, and that products celebrating that anniversary are already under development.
  • A number of TakaraTomy employees attended the Collector-Fan Media Day, including Hideaki Yoke and Hisao "Curly" Nishimoto.
  • Mike Vogel and Jeff Kline of The Hub/Transformers: Prime were also in attendance, but unlike Toy Fair 2011 did not get up on stage. They did later wander through the showroom floor.
  • Ex-Transformers designer Vickie Stratford was present as the senior design director of the Marvel Comics team. Speaking of, the Marvel part of the stage presentation featured a sneak peek at one of the 3 3/4" scale figures for 2013... the original Death's Head!
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