Transformers: Dark of the Moon (toyline)
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The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.
The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.
Due to a combination of factors, a number of named characters from the film did not receive "mainline" toy releases, an issue noted by many frustrated fans. Examples include Deluxe Que and Soundwave never seeing a North American release (apparently an issue with retail orders), Dino not receiving a transformable toy at all until 2014 (due to lack of licensing for his vehicle mode), and only one of the three Dreads receiving a Deluxe-or-larger sized toy (likely due to Hasbro not wanting to release three identical black SUVs, even if they do turn into different-looking robots.)
Hasbro toyline
Cyberverse
- Legion Class
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  |
- Commander Class
| Preview Wave | Wave 1 | Wave 2 | Wave 3 |  | ||||
| Wave 4 |
- Action Sets
| Wave 1 | Wave 2 | Wave 3 |  |
- Playsets
MechTech
- Deluxe
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  | ||||
| Wave 5 | Wave 6 | Wave 7 (Canceled) "Movie Trilogy" |
- Voyager
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  |
- Leader
| Wave 1 | Wave 2 |  |
- Ultimate
Human Alliance
- Basic
| Wave 1 | Wave 2 | Wave 3 | Wave 4 |  |
- Standard size
| Wave 1 | Wave 2 | Wave 3 |  |
Robo Power
- Activators
| Wave 1 | Wave 2 | Wave 3 |
- Bash Bots
- Wave 1
- Go-Bots
| Wave 1 | Wave 2 |
- Revving Robots
- Wave 1
- Robo Fighters
| Wave 1 | Wave 2 | Wave 3 |
Exclusives
- Costco (Canada)
- Multi-packs
Human Alliance packs
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| Cyberverse packs | Deluxe Class | Voyager Class | Human Alliance
Leadfoot with Steeljaw |
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Playsets
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Canceled |
| Scan Series Deluxes | Leader class | Multi-packs
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| Deluxe Class | Leader Class
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Multi-packs
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Canceled
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- Amazon.com
- "Market Six" stores
- Mini-Cons
Asian market exclusives
| Leader Class | Leader Class 2-packs
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Supreme Class | Ultimate Class | |||||
| ToysЯUs |
TakaraTomy toyline
MechTech
- Deluxe
May 14, 2011
June 18, 2011
- DD06 Decepticon Vortex
August 13, 2011
- DD10 Skywarp
November 17, 2011
- DA34 Leadfoot (no sponsor logos and numbers)
December 17, 2011
- DA31 Autobot Que
December 28, 2011
- Voyager
May 14, 2011
- DA03 Optimus Prime / MechTech Trailer
- Human Alliance
October 1, 2011
- DA30 Leadfoot / Steeljaw & Sergeant Detour (no sponsor logos and numbers)
- Supreme
July 7, 2011
- Leader
November 17, 2011
- DA28 Striker Optimus
- Dual Model Kit
- Optimus Prime (Battle hook accessories are available if ordered through Toys"R"Us Japan.)
- Bumblebee
Exclusives
- MechTech Weapon Prize Campaign
The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.
- Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - Eon exclusive, available with purchase of Voyager class Optimus Prime with trailer.
- Lawson
Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).
Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.
Exclusive to Japanese Toys "R" Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12, 2011 with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.
Competition/Lucky Draw figures
TakaraTomy
Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:
- Prize A: Tritanium Bumblebee (limited to 10)
- Prize B: DVD/Blu-ray double pack of Transformers and Revenge of the Fallen (limited to 10)
- Prize C: Tritanium blade MechTech weapon (limited to 100)
- Prize D: Downloadable PC desktop wallpapers, with a different one per month (available to all)
There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:
- Tritanium Optimus Prime (with trailer) (limited to 100)
Circle K Sunkus
 Proceed on your way to oblivion. |
Merchandise
Speed Stars
Beast Machines Series
- 1 of 3: Optimus Prime
- 2 of 3: Bumblebee
Metal Heroes Series
- 1 of 3: Optimus Prime
Night Attack Series
- 2 of 3: Crumplezone
- 3 of 3: Bumblebee
Stealth Force Series
- 1 of 5: Optimus Prime
- 2 of 5: Bumblebee
- 3 of 5: Autobot Topspin
- 4 of 5: Leadfoot
Trans Scan Series
- 1 of 3: Bumblebee
- 2 of 3: Mirage
- 3 of 3: Crumplezone
Stealth Force
Mini Changers
Wave 1
- Bumblebee & Sentinel Prime
- Crumplezone Vs. Bumblebee
- Optimus Prime Vs. Starscream
- Sideswipe Vs. Starscream
- Sideswipe & Sentinel Prime
Wave 2?
- Oil Pan Vs. Bulkhead
- Sentinel Prime & Bumblebee
- Mirage Vs. Megatron
- Optimus Prime Vs. Megatron
Motorcycles
Basic
Deluxe
Stealth Force
Robo Power
Roleplay
- Energon Shock Sword
- Optimus Prime Cyber Blaster
Battle Masks
3D Cine-Masks
Costumes
- Bumblebee
- Optimus Prime
Costume Accessories
Clothing
- Men
- Optimus Prime L/XL (42-46), XXL (50-52)
- Megatron L/XL (42-46), XXL (50-52)
- Bumblebee L/XL (42-46), XXL (50-52)
- Ironhide L/XL (42-46), XXL (50-52)
- Women
- Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
- Bumblebee Small (4-6), Medium (8-10), Large (12-14)
Watches
- Optimus Prime Cool Changing LCD Watch
- Bumblebee Cool LCD Watch
Notes
- Over fifty robot busts and vehicle mode renders were created by Indigo Studios for use as package art, who also worked on the Kre-O line.
