Target

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Target is a major U.S. retailer. They have had a lot of Transformers exclusives over the years. They briefly had a Canadian subsidiary between 2013 and 2015, which carried some of those exclusives figures during that time as well.

There is also an Australian Target store chain that has officially no connection to the US Target company except the name. Target Australia has also carried many Transformers toys as exclusives as far as the Australian market was concerned.

List of Target exclusive toys

This list only refers to the United States market. Over the years, a lot of toys that were exclusive to Target stores in the USA were available at Zellers stores in Canada, and as mass retail releases in other places such as Australia or Europe.

Beast Machines

Robots in Disguise

Universe (2003)

The three two-packs above were originally planned to be released as wave 4 of the Universe Ultra assortment. They were briefly listed, but not actually sold on HasbroToyShop.com before the deal to release them through Target was reached.

Cybertron

These three two-packs featured unchanged versions of the Deluxe Class toys of the same names.
These three bonus packs featured unchanged versions of the Voyager Class and Mini-Con Class toys of the same names.

Classics

Transformers (2007)

Scout Class

Wave 1

Wave 2

Wave 3

Wave 4 (Allspark Power Wave 1)

Single releases

  • Robo-Vision Optimus Prime (redeco of Voyager Class Optimus Prime)
  • Autobot Jazz (Generation 1-homage redeco of Deluxe Class Autobot Jazz)
  • Starscream (Generation 1-homage redeco of Voyager Class Starscream)
  • AllSpark Bumblebee (redeco of Concept Camaro Deluxe Class Bumblebee with "Allspark Power" blue accents in robot mode)
  • AllSpark Autobot Jazz (redeco of Deluxe Class Autobot Jazz with "Allspark Power" blue accents in robot mode)
  • AllSpark Decepticon Brawl (redeco of Deluxe Class Decepticon Brawl with "Allspark Power" blue accents in robot mode)
  • AllSpark Barricade with Frenzy (redeco of Deluxe Class Barricade with "Allspark Power" blue accents in robot mode and red Frenzy)
  • Deep Space Starscream (redeco of Voyager Class Starscream)

Multipacks

  • "Evolution of a Hero" two-pack (regular Deluxe Class "Classic Camaro" Bumblebee & battle damaged "Camaro Concept" Bumblebee)
  • "Generations Legends" four-pack (unchanged versions of Movie Legends Class Optimus Prime, Legends of Cybertron Optimus Prime, Movie Legends Class Megatron, Legends of Cybertron Megatron)
  • "Ultimate Optimus Prime 3-Pack" (contains Titanium Series 3" "Robot Mode" Optimus Prime, "Vehicle Mode" Optimus Prime and Protoform Optimus Prime)
  • Optimus Prime Battle Rig Blaster with bonus Fast Action Battler Power Hook Optimus Prime
The above bonus pack featured unchanged versions of the Optimus Prime Battle Rig Blaster and Fast Action Battler toys.
  • Screen Battles — "Freeway Brawl" (contains a minor redeco of Voyager Class Optimus Prime and an unchanged Deluxe Class Bonecrusher)
  • Screen Battles — "Battle Over Mission City" (contains a redeco of Voyager Class Megatron and an unchanged Deluxe Class Final Battle Jazz, simply named "Autobot Jazz" here)

Animated

  • Stealth Lockdown with Legends Class Bumblebee and Legends Class Optimus Prime (redeco of Deluxe Class Lockdown with minor redecos of Legends Class toys)
  • Rescue Ratchet with Legends Class Starscream and Legends Class Prowl (redeco of Deluxe Class Ratchet with minor redecos of Legends Class toys)
  • Shockwave with Activators Bumblebee (redeco of Voyager Class Shockwave. Activators Bumblebee was unchanged.)
  • Sunstorm with Activators Ratchet (redeco of Voyager Class Starscream. Activators Ratchet was unchanged.)

Universe (2008)

Legends 5-packs

Voyager Deluxe Comic 2-packs

Titanium Series

  • Hot Zone (redeco of Robots in Disguise Optimus Prime)
  • Optimus Prime (redeco of War Within Optimus Prime)
  • Thrust (redeco of War Within Thundercracker)
These three figures were released in 2009, well after Transformers product had ceased being released in the Titanium Series proper. The packaging co-brands them as both Universe and Titanium Series toys.

Revenge of the Fallen

Superion and Bruticus Maximus were originally intended to be released in Universe packaging, and were released that way in various Asian and Oceanian countries, but for the US market, Target asked Hasbro to put them in Revenge of the Fallen packaging instead.
  • "N.E.S.T. Global Alliance" Legends Class 2-Pack

Transformers (2010)

"Are you Username Ladiesman217?" "No." "Oh. Never mind."

Dark of the Moon


The Last Knight

One Step Turbo Changers 6 Pack Voyager Class

List of non-toy Target exclusives

Movie (2007)

Unreleased toys

Energon

The larger Optimus Prime and Megatron toys would have been redecos of the Energon Leaders Class toys, the smaller toys would have been United States releases of Takara's Smallest Transforming Transformers figures.

Universe

The "Drench" redeco of Armada Wheeljack was eventually released by the Transformers Collectors' Club as the BotCon 2008 exclusive Shattered Glass Sideswipe. The "Smokescreen" redeco of Armada Hot Shot , on the other hand, remains unreleased.

Movie (2007)

While these toys were never officially released, significant numbers of them have turned up in various online sales.

Transformers (2010)

This set never came out through North American Target stores, but was released in the United Kingdom as an exclusive to the Sainsbury's supermarket chain.

Dark of the Moon

  • "Autobot Team Racers" contains:

Notes

  • Target teamed with Hasbro to promote the toyline for the live-action Transformers movie in its stores, working more closely with the company than perhaps any other retailer in the brand's history. Side effects of this included the Robo-Vision promotion, the transforming Optimus Prime Target gift card, and Target donating a gift pack (containing a free $5 gift card and comic) to every pre-registered attendee of BotCon 2007.
  • Luckily for Canadian Transformers fans, a lot of Target exclusive toys tended to be available either at general retail in Canada, or at Zellers. In 2013, many former Zellers stores were taken over by Target's newly-formed Canadian subsidiary, which meant that instead of Zellers, Target was now selling its own exclusives in Canada. Following Target's withdrawal from the Canadian market in 2015, those few figures that were Target exclusives in the United States now ended up either as Walmart or Toys"R"Us exclusives in Canada.
  • Tania Gunadi, the voice of Miko Nakadai in Transformers: Prime, has recently done a Target Commercial where she's an elementary school teacher.

See also

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