Eric Siebenaler
| The name or term "Eric" refers to more than one character or idea. For a list of other meanings, see Eric (disambiguation). |
Eric J. Siebenaler is one of Hasbro's Senior Product Designers formerly on the Transformers brand. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. Siebenaler was largely responsible for developing the Transformers Animated series, serving as its lead designer.
His first Transformer was Skywarp.
Eric did not attend BotCon 2008 personally as he was in Australia on a working holiday. However, Hasbro provided a life-size cardboard cut out of Eric that fans could write messages on, which Hasbro would then mail to him. The non-cardboard Eric briefly appeared on the Australian children's program Toasted TV on August 8, 2008, to talk about designing Animated toys. He also appeared on Network Ten's TTN and men's magazine FHM for similar interviews.
On November 8 and 9, Eric returned to Australia as part of a promotion by Hasbro Australia, the Cartoon Network Australia and K-Mart Australia. He drew Transformers designs by children who had won a Cartoon Network competition.[1]
BotCon 2011 was his last as a member of the Transformers design team, and he has since moved onto the Star Wars brand within Hasbro.
Toys Eric had a hand in designing
- Arcee
- Barricade
- Beachcomber
- Blackout
- Blight
- Bonecrusher
- Bulkhead
- Cliffjumper
- Demolishor
- Divebomb
- Downshift
- Duststorm
- Galvatron
- Energon Kicker with High Wire
- Energon Hot Shot
- Energon Ironhide
- Hot Shot
- Inferno
- Insecticon
- Ironhide
- Jetfire
- Kickback
- Landmine
- Landquake
- Megatron
- Mirage
- Omega Sentinel
- Omega Supreme
- Optimus Prime (Super class) (with Takashi Kunihiro)
- Overcast
- Prowl
- Quickstrike
- Roadblock
- Rodimus
- Sky Shadow
- Sledge
- Steamhammer
- Stormcloud
- Storm Jet
- Terradive
- Tow-Line
- Treadshot
- Wideload
- Windrazor
- Armorhide
- Brakedown
- Brushguard
- Clocker
- Crosswise
- Crumplezone
- Dark Crumplezone
- Cybertron Defense Hot Shot
- Cybertron Defense Red Alert
- Cybertron Defense Scattorshot
- Dirt Boss
- Downshift
- Evac
- Excellion
- Galaxy Force Optimus Prime
- Galaxy Force Vector Prime
- Galvatron
- Hot Shot
- Jetfire
- Landmine
- Lugnutz
- Megatron
- Menasor
- Metroplex
- Mudflap
- Optimus Prime
- Overhaul
- Override
- Override GTS
- Primus (early concept work only; Takashi Kunihiro worked on the final toy)
- Quickmix
- Ransack
- Red Alert
- Scattorshot
- Shortround
- Sky Shadow
- Starscream (Supreme class) (with Shogo Hasui, based upon The War Within Starscream by Don Figueroa)
- Swerve
- Thunderblast
- Thundercracker
- Vector Prime
- Wing Saber
- Astrotrain (with Takashi Kunihiro)
- Bumblebee (with Alex Kubalsky)
- Cliffjumper
- Grimlock (with Takio Ejima)
- Rodimus
- Jetfire (with Takashi Kunihiro)
- Megatron (with Takio Ejima)
- Mirage (with Alex Kubalsky)
- Optimus Prime (Voyager class) (with Don Figueroa, Takio Ejima and Alex Kubalsky)
- Optimus Prime vs. Megatron: The Ultimate Battle
- Ramjet
- Starscream
Transformers (movie)
- Arcee (Deluxe class)
- Autobot Jazz (Deluxe class)
- Autobot Ratchet (Voyager class)
- Barricade (Deluxe class)
- Blackout (Voyager class)
- Bonecrusher (Deluxe class)
- Decepticon Brawl (Deluxe class)
- Bumblebee (Deluxe class Classic Camaro) (with Alex Kubalsky)
- Bumblebee (Deluxe class Camaro Concept) (with Alex Kubalsky)
- Ironhide (Voyager class)
- Longarm (with Alex Kubalsky and Jared Wade)
- Megatron (Voyager class)
- Megatron (Leader class)
- Optimus Prime (Voyager class)
- Optimus Prime (Leader class) (with Takashi Kunihiro)
- Payload
- Starscream (Voyager class) (with Shogo Hasui)
- Autobot Jazz
- Autobot Ratchet (Deluxe class)
- Atomic Lugnut
- Blackarachnia (with Alex Kubalsky)
- Blazing Lockdown
- Blitzwing (Voyager class) (with Alex Kubalsky)
- Blurr
- Bulkhead (Voyager class)
- Bulkhead (Leader class)
- Bumblebee (Deluxe class) (with Alex Kubalsky)
- Cybertron Mode Megatron
- Cybertron Mode Optimus Prime
- Elite Guard Bumblebee
- Grimlock (Voyager class)
- Jetfire & Jetstorm
- Lockdown (Deluxe class)
- Lugnut (Voyager class)
- Megatron (Leader class)
- Oil Slick
- Optimus Prime (Voyager class)
- Optimus Prime vs. Megatron: The Battle Begins
- Prowl (Deluxe class) (with Alex Kubalsky)
- Roadbuster Ultra Magnus
- Samurai Prowl
- Sentinel Prime (with Alex Kubalsky)
- Shadow Blade Megatron
- Shockwave
- Skywarp
- Snarl
- Soundwave
- Starscream (Voyager class)
- Swindle
- Swoop
- Ultra Magnus
- Waspinator
- Wreck-Gar
- Huffer with Caliburst
- Smolder with Chopster
- Searchlight with Backwind
- Sledge with Throttler
- Leadfoot with Pinpoint
- Icepick with Chainclaw
- Steelshot with Beacon
- Windburn with Darkray
- Darkstream with Razorbeam
- Heavytread with Groundspike
- Salvage with Bomb-Burst
- Skyhammer with Airlift
- Undertow with Waterlog
- Skyburst with Aerialbots
- Bombshock with Combaticons
- Double Clutch with Rallybots
- Mudslinger with Destructicons
- Stakeout with Protectobots
- Crankcase with Destrons
- Steamhammer with Constructicons
- Grimstone with Dinobots
- Over-Run with Stunticons
Convention appearances
Fiction
Mini Mayhem!
Eric assured everyone that, though the Transformers Animated toys wouldn't be out until June 2008, they would be worth the wait. When Cyclops wound up getting kicked out of his house for watching too much Transformers Animated, he wound up crashing at Eric's house, and oggled Blackarachnia off his big-screen tv. Later in the year, at BotCon, Megatron attempted to track Eric down so he could use the upcoming toy designs to conquer the Autobots! But Eric was hanging out with Unarchy in Australia at the time, and so Megatron's plan fell to shambles.
Eric met negative-polarity Rodimus and Ultra Magnus, and pleaded with them to deactivate their agressor units to avoid getting beaten up by the two of them. Whether he swayed them to spare him or not, he definitely didn't succeed with Snarl, who left him groaning on the floor in pain after socking him in the gut.
On Thanksgiving day, Eric enlisted Derrick J. Wyatt to cook a turkey for dinner. But Derrick got too distracted by his new designs for Transformers Animated, and wound up burning the bird. Derrick and Eric were later seen eating a pie together, but Optimus had something much more exciting to show off... Sunstreaker and Hot Rod eating a pie! Mini Mayhem!
Notes
- On the Transformers Animated season 2 DVD set, Eric provides episode commentary on "Mission Accomplished" and "Garbage In, Garbage Out" alongside Marty Isenberg, Derrick Wyatt and Matt Youngberg.
- He gets served at Maccadam's Old Oil House.
- The last toy he designed for the Transformers brand was the Vehicon toy in the Transformers: Prime toyline.[2]
Gallery
References
External links
- Ozformers report on meeting Eric, a later response and corrections from the man himself, and an explanation on the relationship between Hasbro and Takara in designing Transformers.
- A Tribute to Former Transformers Designer Eric Siebenaler by Kickback, TFW2005.com (Also where the updated toy design list came from, thanks to TFW2005)
