Eric Siebenaler

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The name or term "Eric" refers to more than one character or idea. For a list of other meanings, see Eric (disambiguation).
"I see what you did there."—Eric at BotCon 2005

Eric J. Siebenaler is one of Hasbro's Senior Product Designers formerly on the Transformers brand. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined the Transformers team in 2002, and his first design was Armada Laserbeak. Siebenaler was largely responsible for developing the Transformers Animated series, serving as its lead designer.

His first Transformer was Skywarp.

Eric did not attend BotCon 2008 personally as he was in Australia on a working holiday. However, Hasbro provided a life-size cardboard cut out of Eric that fans could write messages on, which Hasbro would then mail to him. The non-cardboard Eric briefly appeared on the Australian children's program Toasted TV on August 8, 2008, to talk about designing Animated toys. He also appeared on Network Ten's TTN and men's magazine FHM for similar interviews.

On November 8 and 9, Eric returned to Australia as part of a promotion by Hasbro Australia, the Cartoon Network Australia and K-Mart Australia. He drew Transformers designs by children who had won a Cartoon Network competition.[1]

BotCon 2011 was his last as a member of the Transformers design team, and he has since moved onto the Star Wars brand within Hasbro.

Toys Eric had a hand in designing

Transformers (movie)

Convention appearances

Notes


References