Transformers: Dark of the Moon (toyline)
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The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.
The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.
Toys
Cyberverse
Legion Class
Series 1
Wave 1
- 001 Bumblebee
- 002 Barricade
- 003 Crankcase
- 004 Autobot Topspin
- 005 Autobot Skids
- 006 Sideswipe
Wave 2
- 007 Leadfoot
- 008 Autobot Ratchet
- 009 Crowbar
- 010 Mudflap
- 011 Bumblebee/Bolt Bumblebee
Despite being solicited through online retailers and the Hasbro website as "Bolt Bumblebee", the American packaging for the 011 Cyberverse figure does not feature a prefix; it is simply "Bumblebee". The British packaging does still call him "Bolt Bumblebee", however.
Wave 3
- 012 Flak
- 013 Starscream
- 014 Roadbuster
- 015 Bumblebee/Stealth Bumblebee
Despite being solicited through online retailers and the Hasbro website as "Stealth Bumblebee", the American packaging for the 015 Cyberverse figure does not feature a prefix; it is simply "Bumblebee". The European packaging does still call him "Stealth Bumblebee", however, and a running change later added the prefix for the American packaging.
Wave 4
- 016 Soundwave
Commander Class
Preview Wave
- Optimus Prime ("Limited Edition Preview Pack" with 3D Glasses)
Series 1
Wave 1
- 001 Optimus Prime
- 002 Sentinel Prime
- 003 Megatron
- 004 Ironhide
Wave 2
- 005 Blackout/Scorponok
- 006 Powerglide
Wave 3
Wave 4
- 009 Autobot Guzzle
- 010 Dark Sentinel Prime
Action Set
Series 1
Wave 1
Wave 2
Wave 3
- 005 Autobot Ratchet / Lunar Crawler
- 006 Shockwave / Fusion Tank
Playsets
MechTech
Deluxe
Wave 1
Wave 2
Wave 3
Wave 4
Wave 5
Wave 6
"Movie Trilogy" Wave 7
- ??? Bumblebee (Nitro Bumblebee redeco)
- ??? Ratchet (white redeco)
- ??? Soundwave (black/gray redeco)
- ??? Wheeljack (white redeco, G1 style head)
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Voyager
Wave 1
Wave 2
Wave 3
Wave 4
Leader
Wave 1
Wave 2
Ultimate
Human Alliance
Basic
Wave 1
- Major Tungsten / Thunderhead
- Private Dedcliff / Sandstorm
- Sergeant Chaos / Icepick
- Spike Witwicky / Backfire
Wave 2
Wave 3
Wave 4
Human Alliance
Wave 1
Wave 2
Wave 3
Hasbro's Soundwave was only released in Asian markets, including Singapore and Taiwan.
Robo Power
Activators
Wave 1
Wave 2
Wave 3
Bash Bots
Wave 1
Go-Bots
Wave 1
Wave 2
Revving Robots
Wave 1
Robo Fighters
Wave 1
Wave 2
Wave 3
Exclusives
- "Optimus Prime vs. Shockwave" contains:
- Shockwave (Voyager Class)
- Optimus Prime (Voyager Class)
This set was only sold at Canadian CostCo stores.
- "Autobot Daredevil Squad" contains:
- Bumblebee (Deluxe Class)
- Sam Witwicky and Backfire (Human Alliance Basic)
This set was also available at Canadian Tire stores in Canada.
- "Flash Freeze Assault" contains:
- Sideswipe (Human Alliance)
- Sergeant Chaos and Icepick (Human Alliance Basic)
- "Bumblebee vs Megatron" contains:
- Bumblebee (Cyberverse Legion - Revenge of the Fallen Legends Class redeco)
- Megatron (Cyberverse Commander redeco)
- "Leadfoot and Ironhide" contains:
- Arcee (Deluxe class)
- Bumblebee (Deluxe Class)
- Autobot Jazz (Deluxe Class)
- Space Case (Deluxe Class)
Arcee, Bumblebee, Autobot Jazz and Space Case were also available as Zellers exclusives in Canada, as Farmers exclusives in New Zealand, as Tesco exclusives in the UK and as Müller exclusives in Germany.
- Autobot Ratchet (Voyager Class)
- Starscream (Voyager Class)
- Human Alliance Leadfoot with Steeljaw and Sergeant Detour (exclusive variant with TARGET logos on Leadfoot and Sergeant Detour)
- Autobot Ark with Roller and Bonus Value Sentinel Prime
The above giftset includes a bonus Commander Class Sentinel Prime, but is otherwise unchanged.
- "Autobot Team Racers" contains:
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Mission Earth
- The Scan Series (each sold separately)
- Ironhide (Deluxe Class)
- Sideswipe (Deluxe Class)
- Bumblebee (Deluxe Class)
- Autobot Ratchet (Deluxe Class)
- "Bumblebee / Starscream" 4-pack contains:
- Cybertronian Bumblebee (Cyberverse Legion - Universe Legends Class Bumblebee redeco)
- Bumblebee (Cyberverse Legion - Revenge of the Fallen Legends Class redeco)
- Starscream (Cyberverse Legion - Transformers Legends Class redeco)
- Cybertronian Starscream (Cyberverse Legion - Cybertron Starscream Legends Class redeco)
- "Cybertronian Warriors Pack" contains:
- Bumblebee(battle damaged redeco of Cyberverse Action Set Bumblebee)
- Mobile Battle Bunker (grey redeco)
- "Streetside Bot Brawl" 3-pack contains:
- Optimus Prime (Voyager redeco with Laserbeak's MechTech weapons)
- Shockwave (Voyager redeco)
- Bumblebee (Deluxe redeco)
- Ironhide (redeco of mass retail Leader Class Ironhide as an homage to Generation 1 Ironhide)
- Starscream (redeco of 2010 Transformers "Hunt for the Decepticons" Leader Class Starscreamas an homage to Generation 1 Starscream)
Ironhide and Starscream were originally released in China and other Asian Hasbro markets as part of the Asian market exclusive Generations line-up, also known as "GDO". Hasbro later decided to make the "GDO" figures available in the United States and Canada as Toys"R"Us exclusives, just in time for the 2012 holiday shopping season, changing the English-only packaging of the Asian versions to bilingual English/Chinese packaging for reasons unknown. Even more oddly, Ironhide and Starscream never made it to the United States, but were released in Canada... albeit in Dark of the Moon packaging with additional Movie Trilogy Series labels.
- Bumblebee (2007 Deluxe Class Camaro Concept Bumblebee redeco)
- Sideswipe (Deluxe Class Sidearm Sideswipe redeco)
These versions of Bumblebee and Sideswipe were also available as Walmart exclusives in Canada and as Sainsbury's exclusives in the UK.
- Optimus Prime (Voyager Class) and Comettor (Deluxe Class)
This two-pack was also available as a Walmart exclusive in Canada, as a Smyths exclusive in the UK and as a Galeria Kaufhof exclusive in Germany.
- "Bumblebee / Soundwave with Rodimus" 3-pack contains:
This three-pack was also available as an Asda exclusive in the United Kingdom, and from Rossmann stores in Germany and Auchan stores in Hungary. Unlike the US Walmart version, the European packaging does not highlight Rodimus as a "bonus" figure. Neither packaging labels this three-pack as a Cyberverse product.
- Optimus Prime (Deluxe Class)
- "Battle in the Moonlight" 3-pack contains:
- Optimus Prime (Cyberverse Action Set redeco)
- Autobot Ratchet (Cyberverse Legion redeco)
- Crankcase (Cyberverse Legion redeco)
- "Ultimate Gift Set" 5-pack contains:
- Optimus Prime (Cyberverse Commander redeco)
- Powerglide (Cyberverse Commander redeco)
- Bumblebee (Cyberverse Legion redeco)
- Sideswipe (Cyberverse Legion redeco)
- Crowbar (Cyberverse Legion redeco)
- Lunarfire Optimus Prime (Deluxe Class redeco)
- Track Battle Roadbuster (Deluxe Class redeco)
- Leader Class Bumblebee and Bonus Value Deluxe Class Starscream
The toys in the above giftset were unchanged from their individual releases.
- Leader Class Sentinel Prime and Bonus Value Deluxe Class Nitro Bumblebee
The toys in the above giftset were unchanged from their individual releases. The existence of this unreleased set was revealed by an eBay auction after the DOTM toyline was effectively over.
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Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.
Amazon.com
- Jetwing Optimus Prime (Supreme Class)
Features Generation 1 style deco on Jetwing jet pack and flame gradient colouring on cannons.
Asian market exclusives
Supreme class
A redeco of Supreme class Jetwing Optimus Prime figure, based on the cancelled Japanese Circle K Sunkus prize "Jetwing Optimus Prime Black Version" (see below).
Ultimate class
A redeco of Ultimate Optimus Prime in red with a golden Chinese dragon on the trailer, celebrating Chinese New Year 2012 Year of the Dragon. This was later made available to North American customers as an Amazon.com exclusive.
Leader class
Toys and merchandise confirmed for Japan but not for the USA
MechTech
Deluxe
May 14, 2011
June 18, 2011
- DD06 Decepticon Vortex
August 13, 2011
- DD10 Skywarp
November 17, 2011
- DA34 Leadfoot (no sponsor logos and numbers)
December 17, 2011
- DA31 Autobot Que
December 28, 2011
Voyager
May 14, 2011
- DA03 Optimus Prime / MechTech Trailer
Human Alliance
October 1, 2011
- DA30 Leadfoot / Steeljaw & Sergeant Detour (no sponsor logos and numbers)
Supreme
July 7, 2011
Jetwing Optimus Prime was available for early purchase in Japan at the International Tokyo Toy Show 2011 (held at Tokyo Bic Sight) on June 18 to 19, shortly before its wide release in July. However, this toy was available in Australia a week before the Tokyo Toy Show.
November 17, 2011
Dual Model Kit
- Optimus Prime (Battle hook accessories are available if ordered through Toys"R"Us Japan.)
- Bumblebee
Exclusives
MechTech Weapon Prize Campaign
The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.
- Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
- Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - Eon exclusive, available with purchase of Voyager class Optimus Prime with trailer.
Lawson
Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).
Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.
Exclusive to Japanese Toys "R" Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12th, 2011 with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.
Competition/Lucky Draw figures
Hasbro
Toys"R"Us
- This is a silver vacuum metallized version of MechTech Deluxe Class Bumblebee, presented in a perspex case. These toys were available as the Lucky Draw prize for the Transformers Midnight Madness event at major Toys"R"Us stores in mainland China, Hong Kong, Singapore, Taiwan, Malaysia and Thailand between May 13 and May 14, 2011. One was also offered as a raffle prize, along with two Jetwing Optimus Prime and two Ultimate Optimus Prime toys, on the final Dark of the Moon toy launch event in Robinson's Galleria in the Philippines between July 9 and 10.
TakaraTomy
Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:
- Prize A: Tritanium Bumblebee (limited to 10)
- Prize B: DVD/BluRay double pack of Transformers and Revenge of the Fallen (limited to 10)
- Prize C: Tritanium blade MechTech weapon (limited to 100)
- Prize D: Downloadable PC desktop wallpapers, with a different one per month (available to all)
There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:
- Tritanium Optimus Prime (with trailer) (limited to 100)
Circle K Sunkus
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Merchandise
Speed Stars
Beast Machines Series
- 1 of 3: Optimus Prime
- 2 of 3: Bumblebee
Metal Heroes Series
- 1 of 3: Optimus Prime
Night Attack Series
- 2 of 3: Crumplezone
- 3 of 3: Bumblebee
Stealth Force Series
- 1 of 5: Optimus Prime
- 2 of 5: Bumblebee
- 3 of 5: Autobot Topspin
- 4 of 5: Leadfoot
Trans Scan Series
- 1 of 3: Bumblebee
- 2 of 3: Mirage
- 3 of 3: Crumplezone
Stealth Force
Mini Changers
Wave 1
- Bumblebee & Sentinel Prime
- Crumplezone Vs. Bumblebee
- Optimus Prime Vs. Starscream
- Sideswipe Vs. Starscream
- Sideswipe & Sentinel Prime
Wave 2?
- Oil Pan Vs. Bulkhead
- Sentinel Prime & Bumblebee
- Mirage Vs. Megatron
- Optimus Prime Vs. Megatron
Motorcycles
Basic
Deluxe
Stealth Force
Robo Power
Roleplay
- Energon Shock Sword
- Optimus Prime Cyber Blaster
Battle Masks
3D Cine-Masks
Costumes
- Bumblebee
- Optimus Prime
Costume Accessories
Clothing
- Men
- Optimus Prime L/XL (42-46), XXL (50-52)
- Megatron L/XL (42-46), XXL (50-52)
- Bumblebee L/XL (42-46), XXL (50-52)
- Ironhide L/XL (42-46), XXL (50-52)
- Women
- Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
- Bumblebee Small (4-6), Medium (8-10), Large (12-14)
Watches
- Optimus Prime Cool Changing LCD Watch
- Bumblebee Cool LCD Watch
Notes
- Over fifty robot busts and vehicle mode renders were created by Indigo Studios for use as package art, who also worked on the Kre-O line.
