Transformers: Dark of the Moon (toyline)

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The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.

The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.

Due to a combination of factors, a number of named characters from the film did not receive "mainline" toy releases, an issue noted by many frustrated fans. Examples include Deluxe Que and Soundwave never seeing a North American release (apparently an issue with retail orders), Dino not receiving a transformable toy at all until 2014 (due to lack of licensing for his vehicle mode), and only one of the three Dreads receiving a Deluxe-or-larger sized toy (likely due to Hasbro not wanting to release three identical black SUVs, even if they do turn into different-looking robots.)

Dark of the Moon (Hasbro)

Cyberverse

Legion Class

Wave 1 001 Bumblebee 002 Barricade 003 Crankcase 004 Autobot Topspin 005 Autobot Skids 006 Sideswipe

Wave 2 007 Leadfoot 008 Autobot Ratchet 009 Crowbar 010 Mudflap 011 Bolt Bumblebee

Wave 3 012 Flak 013 Starscream 014 Roadbuster 015 Stealth Bumblebee

Wave 4 016 Soundwave

Wave 1 Cyberverse Legion Crankcase

Commander Class

Preview Wave Optimus Prime		Wave 1 001 Optimus Prime 002 Sentinel Prime 003 Megatron 004 Ironhide		Wave 2 005 Blackout & Scorponok 006 Powerglide		Wave 3 007 Decepticon Hatchet 008 Battle Steel Optimus Prime		Cyberverse Commander Sentinel Prime
Wave 4 009 Autobot Guzzle 010 Dark Sentinel Prime

Action Sets

Wave 1 001 Bumblebee Mobile Battle Bunker 002 Starscream Orbital Assault Carrier

Wave 2 003 Megatron Blastwave Weapons Base 004 Optimus Prime Armored Weapons Platform

Wave 3 005 Autobot Ratchet Lunar Crawler 006 Shockwave Fusion Tank

Cyberverse Action Set Bumblebee with Mobile Battle Bunker

Playsets

Cyberverse Autobot Ark with Autobot Roller

Autobot Ark with Autobot Roller

MechTech

Deluxe

Wave 1 Bumblebee Crankcase Autobot Ratchet Roadbuster Autobot Skids Starscream		Wave 2 Barricade Jolt Sideswipe Autobot Topspin		Wave 3 Nitro Bumblebee Laserbeak Mudflap Thundercracker		Wave 4 Cyberfire Bumblebee Specialist Ratchet		MechTech Deluxe Topspin
Wave 5 Air Raid Autobot Armor Topspin Darksteel		Wave 6 Soundwave Wheeljack		Wave 7 (Canceled) "Movie Trilogy" Bumblebee Ratchet Soundwave Wheeljack

Voyager

Wave 1 Ironhide Megatron Optimus Prime

Wave 2 Shockwave Skyhammer

Wave 3 Fireburst Optimus Prime Sentinel Prime

Wave 4 Cannon Force Ironhide

MechTech Voyager Megatron

Leader

Wave 1 Bumblebee Sentinel Prime

Wave 2 Ironhide

MechTech Leader Ironhide

Ultimate

MechTech Ultimate Optimus Prime

Ultimate Optimus Prime

Human Alliance

Basic

Wave 1 Backfire & Spike Witwicky Icepick & Sergeant Chaos Sandstorm & Private Dedcliff Thunderhead & Major Tungsten

Wave 2 Autobot Whirl & Major Sparkplug Tailpipe w/ Pinpointer & Sergeant Noble

Wave 3 Decepticon Drag Strip & Master Disaster Half-Track & Major Altitude

Wave 4 Crosshairs & Sergeant Cahnay Reverb & Sergeant Detour

Human Alliance Sergeant Chaos with Icepick

Standard size

Wave 1 Bumblebee & Sam Witwicky Autobot Skids w/ Elita-1 & Tech Sergeant Epps

Wave 2 Roadbuster & Sergeant Recon

Wave 3 Soundwave w/ Laserbeak & Mr. Gould

Human Alliance Bumblebee

Robo Power

Activators

Wave 1 Bumblebee Optimus Prime Starscream

Wave 2 Megatron Autobot Topspin

Wave 3 Ironhide Recon Bumblebee

Bash Bots

Wave 1

Bumblebee Vs Megatron

Optimus Prime Vs Starscream

Go-Bots

Wave 1 Bumblebee Sideswipe

Wave 2 Optimus Prime

Revving Robots

Wave 1

Bumblebee

Optimus Prime

Robo Fighters

Wave 1 Bumblebee Ironhide Optimus Prime Starscream

Wave 2 Megatron Roadbuster

Wave 3 Elite Guard Bumblebee Nightwatch Optimus Prime

Exclusives

Costco (Canada)

Multi-packs

Optimus Prime vs. Shockwave




Kmart

Human Alliance packs "Autobot Daredevil Squad" (Backfire, Bumblebee, Sam Witwicky) "Flash Freeze Assault" (Sergeant Chaos, Icepick, Sideswipe)

"Autobot Daredevil Squad" pack




Target

Cyberverse packs Bumblebee vs Megatron Leadfoot and Ironhide		Deluxe Class Arcee Bumblebee Autobot Jazz Space Case		Voyager Class Autobot Ratchet Starscream		Human Alliance Leadfoot with Steeljaw and Sergeant Detour		Target exclusive Cyberverse "Bumblebee Vs Megatron" pack
Playsets Autobot Ark with Roller & Sentinel Prime		Canceled "Autobot Team Racers" (Leadfoot & Topspin)




Toys"R"Us

Scan Series Deluxes Bumblebee Ironhide Autobot Ratchet Sideswipe

Leader class Ironhide Starscream

Multi-packs "Bumblebee / Starscream" 4-pack "Cybertronian Warriors Pack" (Barricade, Bumblebee, Crankcase, Ironhide, Mobile Battle Bunker) "Streetside Bot Brawl" (Bumblebee, Optimus Prime, Shockwave)

Scan Series Ironhide




Walmart

Deluxe Class Bumblebee Optimus Prime Lunarfire Optimus Prime Track Battle Roadbuster Sideswipe

Leader Class Leader Class Bumblebee and Bonus Value Deluxe Class Starscream

Multi-packs Optimus Prime & Comettor Bumblebee / Soundwave with Rodimus "Battle in the Moonlight" (Crankcase, Optimus Prime, Autobot Ratchet) "Ultimate Gift Set" (Bumblebee, Crowbar, Optimus Prime, Powerglide, Sideswipe)

Canceled Leader Class Sentinel Prime and Bonus Value Deluxe Class Nitro Bumblebee

Walmart exclusive Sideswipe




Hasbro Toy Shop/San Diego Comic-Con 2011

• Ultimate Optimus Prime




Amazon.com

• Jetwing Optimus Prime






Dualor

"Market Six" stores

Mini-Cons

Catilla

Dualor

Rav

Triceradon




Asian market exclusives

Leader Class Megatron Dark Energon Edition		Leader Class 2-packs Jetpower Optimus Prime (Jetfire & Optimus Prime) Megatron & Optimus Prime		Supreme Class Jetwing Optimus Prime Black Ver.		Ultimate Class Ultimate Optimus Prime Year of the Dragon Edition
Toys"R"Us Silver Bumblebee (Lucky Draw figure)




Darkside Moon (TakaraTomy)

Cyberverse

The Japanese releases (CV) of the Cyberverse figures features no physical changes, and includes one instruction sheet of "how-to-play" the cards for the MechTech Wars Online game, and an advertisement flyer promoting the Japanese release of the Dark on the Moon toyline.

CV-01 Autobot Ark with Autobot Roller CV-02 Bumblebee Mobile Battle Bunker CV-03 Starscream Orbital Assault Carrier CV-04 Optimus Prime CV-05 Sentinel Prime CV-06 Ironhide

CV-07 Megatron CV-08 Bumblebee CV-09 Sideswipe CV-10 Autobot Topspin CV-11 Crankcase CV-12 Optimus Prime Armored Weapons Platform

CV-13 Megatron Blastwave Weapons Base CV-14 Powerglide CV-15 Blackout & Scorponok CV-16 Autobot Ratchet CV-17 Leadfoot CV-18 Autobot Ratchet Lunar Crawler

CV-19 Shockwave Fusion Tank CV-20 Battle Steel Optimus Prime CV-21 Decepticon Hatchet CV-22 Roadbuster CV-23 Flak CV-24 Autobot Guzzle

CV-25 Mudflap CV-26 Soundwave CV-27 Crowbar

MechTech

Toys in italics are exclusive to the TakaraTomy line.

Wave 1 (5-14-2011) DA-01 Power Armored Bumblebee DA-02 Sentinel Prime DA-03 Optimus Prime MechTech Trailer DA-04 Ironhide DA-05 Bumblebee & MechTech Holder DA-06 Ratchet DA-07 Skids DA-08 Sideswipe		DA-09 Roadbuster DA-10 Autobot Topspin DA-11 Arcee DA-12 Air Raid DD-01 Megatron DD-02 Starscream DD-03 Decepticon Barricade DD-04 Crankcase		Wave 2 (6-18-2011) DA-13 Skyhammer DA-14 Jolt DD-05 Shockwave DD-06 Decepticon Vortex		Wave 3 (7-16-2011) DA-15 Jetwing Optimus Prime DA-16 Ultimate Ironhide DA-17 Space Optimus Prime DA-18 Nitro Bumblebee DA-19 Mudflap DD-07 Laserbeak DD-08 Thundercracker		MechTech Deluxe Air Raid
Wave 4 (8-13-2011) DA-20 Cannon Sentinel Prime DA-21 Backfire & Spike Witwicky DA-22 Thunderhead & Major Tungsten DA-23 Sandstorm & Lance Corporal Dedcliff DD-10 Skywarp DD-11 Icepick & Sergeant Chaos		Wave 5 (9-13-2011) DA-24 Fireburst Optimus Prime DA-25 Tailpipe, Autobot Pinpointer & Sergeant Noble DA-26 Whirl & Major Sparkplug DA-27 Reverb & Sergeant Detour DD-12 Drag Strip & Master Disaster		Wave 6 (10-1-2011) DA-29 Roadbuster & Sergeant Recon DA-30 Leadfoot & Sergeant Detour (w/ Steeljaw) DA-32 Ultimate Optimus Prime		Wave 7 (11-17-2011) DA-28 Striker Optimus Prime DA-30 Leadfoot DA-33 Seeker Air Raid DD-10 Soundwave & Mr. Gould (w/ Laserbeak)
Wave 8 (12-17-2011) DA-31 Autobot Que DD-13 Soundwave		Wave 9 (12-28-2011) Neo-Scanning Bumblebee




Dual Model Kit



Dual Model Kit Optimus Prime

• Optimus Prime (Battle hook accessories are available if ordered through Toys"R"Us Japan.)
• Bumblebee




Exclusives

MechTech Weapon Prize Campaign

The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.

• Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
• Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
• Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
• Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - AEON exclusive, available with purchase of DA-03 Voyager class Optimus Prime with trailer.

• More information at tf.takaratomy.co.jp
• Translated information from SydneyY at TFW2005.com

Lawson

• Darkside Optimus Prime

Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).

• Optimus Prime metal strap

Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.


Toys"R"Us

• EZ Collection Darkside Optimus Prime

Exclusive to Japanese Toys"R"Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12, 2011, with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.





Competition/Lucky Draw figures



Lucky Draw Tritanium Bumblebee

Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:

• Prize A: Tritanium Bumblebee (limited to 10)
• Prize B: DVD/Blu-ray double pack of Transformers and Revenge of the Fallen (limited to 10)
• Prize C: Tritanium blade MechTech weapon (limited to 100)
• Prize D: Downloadable PC desktop wallpapers, with a different one per month (available to all)

There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:

• Tritanium Optimus Prime (with trailer) (limited to 100)

• More information at tf.takaratomy.co.jp
• Translated information from SydneyY at TFW2005.com




Circle K Sunkus

• Jetwing Optimus Prime Black Version

Your bargaining posture is highly dubious. Proceed on your way to oblivion. This item has been canceled, with no current plans for release.




Merchandise

Speed Stars

Beast Machines Series 1 of 3: Optimus Prime 2 of 3: Bumblebee ???		Metal Heroes Series 1 of 3: Optimus Prime ??? ???		Night Attack Series 2 of 3: Crumplezone 3 of 3: Bumblebee ???		Stealth Force Series 1 of 5: Optimus Prime 2 of 5: Bumblebee 3 of 5: Autobot Topspin 4 of 5: Leadfoot ???
Trans Scan Series 1 of 3: Bumblebee 2 of 3: Mirage 3 of 3: Crumplezone







Stealth Force

Mini Changers

Wave 1 Bumblebee & Sentinel Prime Crumplezone Vs. Bumblebee Optimus Prime Vs. Starscream Sideswipe Vs. Starscream Sideswipe & Sentinel Prime

Wave 2 (Canceled) Oil Pan Vs. Bulkhead Sentinel Prime & Bumblebee Mirage Vs. Megatron Optimus Prime Vs. Megatron

Speed Stars Stealth Force Mini Changers Bumblebee & Sentinel Prime




Larger vehicles

Motorcycles High Wire Knock Out Dirt Rocket

Basics Barricade Bumblebee Classic Leadfoot Autobot Topspin

Deluxes Big Hoss Starscream

Stealth Force Optimus Prime Bumblebee




Robo Power

A sub-line that features figures with a simple transformation (see above) as well as role-play weapons and other accessories to be used by humans. Named "Robot Heroes" (no, not these ones) in Europe.

Roleplay Energon Shock Sword Optimus Prime Cyber Blaster

Battle Masks ????

3D Cine-Masks Optimus Prime Bumblebee

Costumes & Accessories Bumblebee Optimus Prime Light Up Kit




Clothing & Apparel

Men

• Optimus Prime L/XL (42-46), XXL (50-52)
• Megatron L/XL (42-46), XXL (50-52)
• Bumblebee L/XL (42-46), XXL (50-52)
• Ironhide L/XL (42-46), XXL (50-52)

Women

• Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
• Bumblebee Small (4-6), Medium (8-10), Large (12-14)

Watches

• Optimus Prime Cool Changing LCD Watch
• Bumblebee Cool LCD Watch

Notes

• Over fifty robot busts and vehicle mode renders were created by Indigo Studios for use as package art, who also worked on the Kre-O line.

External links

• Transformers.com
• ASMzine's Toy Fair 2011 gallery of Transformers: Dark of the Moon toys
• ASMzine's Toy Fair 2011 gallery of Hasbro press kit images
• Big Bad Toy Store clothes listing