Transformers: Universe (2008 toyline)
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Transformers: Universe is a Hasbro toy line launched in mid-2008, the second line to carry the name (the first one ran from 2003 to very early 2008). It ran as a mass retail line until early 2009, but continued throughout the year with various exclusive releases. It contained a thorough mix of new molds for "classic" characters from various previous lines, as well as redecos of existing toys from older lines (such as Cybertron and the 2006 Classics line). It also had a large number of store exclusive toys, mostly redecos of toys from older lines.
Most of the new-mold toys were meant to feature "realistic" vehicle modes (a niche left otherwise unfilled after the end of the 2007 movie toyline), but it wasn't long until toys of the super-stylized Animated characters and beast-form Beast Wars characters were added to the mix. (Though the beast modes were designed to be more like the real animals... which didn't turn out so well for one of them.)
In 2009, the packaging gained a "25 Years" corner logo to commemorate the 25th anniversary of the brand, and the toyline's offerings expanded to include updates of key characters from every franchise.
Many of the toys were redecoed for release in the Japanese Henkei! Henkei! toyline.
Toys
General retail
Legends Class
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Wave 4
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Wave 5 |
Deluxe Class
Wave 1
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Wave 2 | Wave 3
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Wave 4
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Wave 5 |
Wave 6
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Voyager Class
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| Wave 5 |
Ultra Class
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Robot Heroes
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| Wave 5 | Unreleased sets
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More than Meets the Eye 25th Anniversary Pack
- 25th Anniversary Optimus Prime Pack (G1 Series)
Exclusives
Costco
- Ultra Twin-Pack (Cybertron Series) contains:
- Optimus Prime (unchanged Cybertron: Galaxy Force Leader Class Optimus Prime)
- Crumplezone (unchanged Cybertron Voyager Class Crumplezone)
Hasbro Toy Shop
- Nemesis Prime (Classic Series)
- SE-01 Optimus Prime (Special Edition)
- SE-02 Megatron (Special Edition)
- SE-03 Decepticon Drag Strip (Special Edition)
- SE-04 Overkill (Special Edition)
- Autobot Blaster with Steeljaw, Ramhorn and Eject (reissues)
Kmart
- Mini-Con 12-Pack (Armada Series), contains:
Sam's Club
- "Battle for the Cyber Planet Keys" Deluxe five-pack, (Blurr, Buzzsaw, Longrack, Optimus Prime, Runamuck)
Target
Legends 5-packs
- "Aerial Rivals" (Air Raid, Autobot Blades, Ramjet, Skydive, Thrust)
- "Special Team Leaders" (Autobot Hot Zone, Hun-Gurrr, Razorclaw, Scattorshot, Silverbolt)
Voyager Class
Voyager Deluxe Comic 2-packs

- "Autobot Ambush" (Dirge vs. Autobot Roadbuster)
- "Standoff Beneath The Streets" (Springer vs. Ratbat)
Titanium Series
Toys"R"Us
Ultra Class
Supreme Class
Commemorative Edition
Walmart
Masterpiece
Ultra Class
Scout Class two-packs
- War of the Waves (Air Raid vs. Storm Surge)
- The Data War (Clocker vs. Hardtop)
Shared
"Market Six" exclusives
- "Warriors From Three Worlds" three-pack (Ransack GTS, Repugnus, Scattorshot)
Meijer/Kmart
- "Mini-Con 10-Pack"
International releases

- Superion gift set (Air Raid, Airazor, Fireflight, Silverbolt, Skydive)
- Bruticus Maximus gift set (Blast Off, Decepticon Brawl, Onslaught, Swindle, Vortex)
- "Challenge At Cybertron" three pack (Galvatron, Cyclonus w/ Nightstick, Rodimus)
Universe toys moved to the movie toyline
Due to retailer demand, several toys originally intended as Universe product were instead released as movie-branded Walmart exclusives.
- Big Daddy (redeco of Cybertron Deluxe Class Downshift)
- Jolt (redeco of Cybertron Deluxe Class Crosswise)
- Grindcore (redeco of Cybertron Deluxe Class Landmine)
- Divebomb (redeco of Cybertron Deluxe Class Thundercracker)




