Transformers: Dark of the Moon (toyline)

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Movie continuity family
« Dark of the Moon »

The Transformers: Dark of the Moon toyline coincides with the third film in Michael Bay's live-action film series. The line is divided into three brandings: the MechTech line for Deluxe, Voyager, Leader, Ultimate and Human Alliance class size toys; the Cyberverse subline featuring Legends Class characters, Commander Class (new price point, effectively replacing Scouts) and play sets; and Robo Power, a catch all line for various merchandise including role play.

The figures also come in 3 transformation difficulty levels, changed from the original 5 in the Generations and 2010 Transformers toylines.

Due to a combination of factors, a number of named characters from the film did not receive "mainline" toy releases, an issue noted by many frustrated fans. Examples include Deluxe Que and Soundwave never seeing a North American release (apparently an issue with retail orders), Dino not receiving a transformable toy at all until 2014 (due to lack of licensing for his vehicle mode), and only one of the three Dreads receiving a Deluxe-or-larger sized toy (likely due to Hasbro not wanting to release three identical black SUVs, even if they do turn into different-looking robots.)

Toys

Cyberverse

Legion Class
Wave 1 Wave 2 Wave 3 Wave 4
Wave 1 Cyberverse Legion Crankcase


Commander Class
Preview Wave Wave 1 Wave 2 Wave 3
Cyberverse Commander Sentinel Prime
Wave 4


Action Sets
Wave 1 Wave 2 Wave 3
Cyberverse Action Set Bumblebee with Mobile Battle Bunker


Playsets
Cyberverse Autobot Ark with Autobot Roller


MechTech

Deluxe
Wave 1 Wave 2 Wave 3 Wave 4
MechTech Deluxe Topspin
Wave 5 Wave 6 Wave 7 (Canceled)
"Movie Trilogy"


Voyager
Wave 1 Wave 2 Wave 3 Wave 4
MechTech Voyager Megatron


Leader
Wave 1 Wave 2
MechTech Leader Ironhide


Ultimate
MechTech Ultimate Optimus Prime


Human Alliance

Basic
Wave 1 Wave 2 Wave 3 Wave 4
Human Alliance Sergeant Chaos with Icepick


Standard size
Wave 1 Wave 2 Wave 3
Human Alliance Bumblebee


Robo Power

Activators
Wave 1 Wave 2 Wave 3


Bash Bots
Wave 1
Go-Bots
Wave 1 Wave 2


Revving Robots
Wave 1


Robo Fighters
Wave 1 Wave 2 Wave 3


Exclusives

Costco (Canada)
Multi-packs


Kmart
Human Alliance packs
"Autobot Daredevil Squad" pack


Target
Cyberverse packs Deluxe Class Voyager Class Human Alliance

Leadfoot with Steeljaw
and Sergeant Detour

Target exclusive Cyberverse "Bumblebee Vs Megatron" pack
Playsets Canceled


ToysЯUs
Scan Series Deluxes Leader class Multi-packs
Scan Series Ironhide


Walmart

Walmart exclusive Sideswipe
  • Bumblebee (2007 Deluxe Class Camaro Concept Bumblebee redeco)
  • Sideswipe (Deluxe Class Sidearm Sideswipe redeco)
These versions of Bumblebee and Sideswipe were also available as Walmart exclusives in Canada and as Sainsbury's exclusives in the UK.
This two-pack was also available as a Walmart exclusive in Canada, as a Smyths exclusive in the UK and as a Galeria Kaufhof exclusive in Germany.
  • "Bumblebee / Soundwave with Rodimus" 3-pack contains:
This three-pack was also available as an Asda exclusive in the United Kingdom, and from Rossmann stores in Germany and Auchan stores in Hungary. Unlike the US Walmart version, the European packaging does not highlight Rodimus as a "bonus" figure. Neither packaging labels this three-pack as a Cyberverse product.
  • Optimus Prime (Deluxe Class)
  • "Battle in the Moonlight" 3-pack contains:
The toys in the above giftset were unchanged from their individual releases.
The toys in the above giftset were unchanged from their individual releases. The existence of this unreleased set was revealed by an eBay auction after the DOTM toyline was effectively over.
Your bargaining posture is highly dubious.
Your bargaining posture is highly dubious.

Proceed on your way to oblivion.
This item has been canceled, with no current plans for release.

Hasbro Toy Shop/San Diego Comic-Con 2011

Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.


Amazon.com

Features Generation 1 style deco on Jetwing jet pack and flame gradient colouring on cannons.

Market Six

Asian market exclusives

Leader Class

Leader Class two-packs

Supreme Class

A redeco of Supreme class Jetwing Optimus Prime figure, based on the cancelled Japanese Circle K Sunkus prize "Jetwing Optimus Prime Black Version" (see below).

Ultimate Class

A redeco of Ultimate Optimus Prime in red with a golden Chinese dragon on the trailer, celebrating Chinese New Year 2012 Year of the Dragon. This was later made available to North American customers as an Amazon.com exclusive.


Toys and merchandise confirmed for Japan but not for the USA

MechTech

Deluxe

May 14, 2011

MechTech Deluxe Class Air Raid

June 18, 2011

August 13, 2011

November 17, 2011

  • DA34 Leadfoot (no sponsor logos and numbers)

December 17, 2011

December 28, 2011


Voyager
File:DOTM Voyager OptimusPrime trailer.jpg
MechTech Voyager Class Optimus Prime (with trailer)

May 14, 2011


Human Alliance

October 1, 2011

Supreme
MechTech Supreme Jetwing Optimus Prime

July 7, 2011

Jetwing Optimus Prime was available for early purchase in Japan at the International Tokyo Toy Show 2011 (held at Tokyo Bic Sight) on June 18 to 19, shortly before its wide release in July. However, this toy was available in Australia a week before the Tokyo Toy Show.


Leader

November 17, 2011


Dual Model Kit

Dual Model Kit Optimus Prime


Exclusives

MechTech Weapon Prize Campaign

The MechTech weapon campaign started on May 14 2011, handed out at various Japanese retailers based upon the amount spent purchasing Dark of the Moon toys. 10,000 units of each weapon were made.

  • Tritanium Heat Blade Claw (Gold Crankcase MechTech weapon) - Toys"R"Us Japan exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Tritanium Power Saw (Gold Autobot Ratchet MechTech weapon) - Joshin Kidsland, Bic Camera and Edion Group (Ishimaru, Deo Deo, Eiden and Midori Denka) exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Tritanium Plasma Double Bullet (Gold Autobot Skids MechTech weapon) - Yamada denki and Yodobashi Camera exclusive, available by spending 3000 yen or more in Dark of the Moon toys.
  • Cybertitanium Power Saw (Silver Autobot Ratchet MechTech weapon) - Eon exclusive, available with purchase of Voyager class Optimus Prime with trailer.
Lawson

Exclusive to the Japanese convenience store chain Lawson, this black redeco of the Transformers (2010) toyline Voyager class Optimus Prime was made available for pre-order with the pre-purchase of a movie ticket for the Japanese release of Dark of the Moon. The ticket pre-purchase/toy pre-order period began on May 1, 2011 and ended on July 28, while the toy became available on August 9, shortly after the release of the movie in Japan. The package was priced at 6760 yen (1300 yen for the price of the movie ticket and 5460 yen for the toy).

Also available at Lawson, this metal strap was available for pre-order between May 1 and June 30, and was mailed out from July 14.

Toys"R"Us

Exclusive to Japanese Toys "R" Us stores, this smoke-clear, black and teal redeco of the Revenge of the Fallen Legends Class Optimus Prime toy was made available on August 12, 2011 with the purchase of 3000 yen worth of Dark of the Moon product. 10,000 were made.



Competition/Lucky Draw figures

Hasbro

Toys"R"Us
This is a silver vacuum metallized version of MechTech Deluxe Class Bumblebee, presented in a perspex case. These toys were available as the Lucky Draw prize for the Transformers Midnight Madness event at major Toys"R"Us stores in mainland China, Hong Kong, Singapore, Taiwan, Malaysia and Thailand between May 13 and May 14, 2011. One was also offered as a raffle prize, along with two Jetwing Optimus Prime and two Ultimate Optimus Prime toys, on the final Dark of the Moon toy launch event in Robinson's Galleria in the Philippines between July 9 and 10.

TakaraTomy

Lucky Draw Tritanium Bumblebee

Beginning May 14 and ending July 31 2011, Japanese consumers who enter two barcode numbers from MechTech character cards (packed with Japanese Dark of the Moon figures) into the TakaraTomy Transformers website will be in the running for:

There will be two more Lucky Draw campaigns from August 2011 onwards, and entering all three campaigns will put one in the running for:


Circle K Sunkus
Your bargaining posture is highly dubious.
Your bargaining posture is highly dubious.

Proceed on your way to oblivion.
This item has been canceled, with no current plans for release.


Merchandise

Speed Stars

Beast Machines Series


If you build it, they will play.

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Metal Heroes Series


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Night Attack Series


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Stealth Force Series


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Trans Scan Series


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Stealth Force

Mini Changers

Wave 1
Speed Stars Stealth Force Mini Changers Bumblebee & Sentinel Prime


Wave 2?


Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Motorcycles

Basic

Deluxe

Stealth Force

Robo Power

Roleplay

Battle Masks


If you build it, they will play.

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3D Cine-Masks

Costumes

  • Bumblebee
  • Optimus Prime

Costume Accessories

Clothing

Men
Women
  • Optimus Prime Small (4-6), Medium (8-10), Large (12-14)
  • Bumblebee Small (4-6), Medium (8-10), Large (12-14)


Or you could pick... WHAT'S IN THE BOX.
Or you could pick... WHAT'S IN THE BOX.

This item is currently scheduled for release, but is not yet available at mass retail.

Watches

  • Optimus Prime Cool Changing LCD Watch
  • Bumblebee Cool LCD Watch

Notes

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