Transformers: Universe (2008 toyline)

From MediaWiki
Jump to navigationJump to search
« Universe (2008)
Gens (2010)
TF (2010)

Transformers: Universe is a Hasbro toy line launched in mid-2008, the second line to carry the name (the first one ran from 2003 to very early 2008). It ran as a mass retail line until early 2009, but continued throughout the year with various exclusive releases. It contained a thorough mix of new molds for "classic" characters from various previous lines, as well as redecos of existing toys from older lines (such as Cybertron and the 2006 Classics line). It also had a large number of store exclusive toys, mostly redecos of toys from older lines.

Most of the new-mold toys were meant to feature "realistic" vehicle modes (a niche left otherwise unfilled after the end of the 2007 movie toyline), but it wasn't long until toys of the super-stylized Animated characters and beast-form Beast Wars characters were added to the mix. (Though the beast modes were designed to be more like the real animals... which didn't turn out so well for one of them.)

In 2009, the packaging gained a "25 Years" corner logo to commemorate the 25th anniversary of the brand, and the toyline's offerings expanded to include updates of key characters from every franchise.

Many of the toys were redecoed for release in the Japanese Henkei! Henkei! toyline.


Toys

General retail

Legends Class

Wave 1 Wave 2 Wave 3 Wave 4
Red Alert, a Legends Class toy.
Wave 5


Deluxe Class

Wave 1 Wave 2 Wave 3 Wave 4
File:Universe AcidStorm toy.jpg
Deluxe-class Acid Storm
Wave 5 Wave 6


Voyager Class

Wave 1 Wave 2 Wave 3 Wave 4
Voyager-class Heavy Load
Wave 5


Ultra Class

Wave 1 Wave 2 Wave 3 Wave 4
Ultra-class Onslaught


Robot Heroes

Wave 1 Wave 2 Wave 3 Wave 4
Robot Heroes Megatron and Rattrap
Wave 5 Canceled
Wave 5 only saw release in Australia, Singapore, the United Kingdom and Germany.


More than Meets the Eye 25th Anniversary Pack


Exclusives

Buoyed by the success of the live-action movie toyline, Universe put out quite a lot of exclusive items over its run. This is list for the US retailers only: see individual entries for how these toys were released elsewhere).

CostCo Hasbro Toy Shop Kmart Meijer
Sam's Club San Diego Comic-Con Target
Toys"R"Us Walmart "Market six" stores


International releases

The Asian exclusive "Challenge at Cybertron" giftset.
These two five-packs have only been released in the United Kingdom, Australia and Singapore. In North America, they were released in Transformers: Revenge of the Fallen packaging instead, as Target exclusives.


Distributed by Hasbro Malaysia, this set was a shared exclusive at China's Cybertron Con 2010 and at the Animation-Comic-Game Hong Kong festival. Hasbro would later go on to make some pieces available as contest prizes for Auto Assembly 2010 in the U.K.

Universe toys moved to the movie toyline

Due to retailer demand, several toys originally intended as Universe product were instead released as movie-branded Walmart exclusives.

The above toys were also available as non-exclusive mass retail releases in Hong Kong, Malaysia and Singapore.