Insignia

One of the universals across all Transformers continuities has been the use of insignia to differentiate members of respective armies, and sometimes sub-factions within armies or even individuals. This was sometimes used as a tactical advantage when Transformers would temporarily wear the symbol of the opposite faction to fool their opponents.

Fiction

Generation 1 cartoon continuity

Skyfire switched sides, tearing the Decepticon insignia off of his chest and installing an Autobot insignia. Fire in the Sky

Wheeljack reawakened the Dinobots and told them to go help their friends. They reluctantly agreed and flew off after them. When they arrived, they initially could not distinguish friend from foe, until Sludge suggested that their friends might be the ones with the same robotic face on them as they had. S.O.S. Dinobots

Mirage once stole Skywarp's insignia as part of a successful plan to turn the Insecticons against the other Decepticons. Traitor

Marvel Comics continuity

Marvel The Transformers comics

Events from the UK-only comic stories are in italics.

When Slag was revived by Ratchet after being trapped in a tar pit for four million years, he went into a frenzy and attacked him, until he saw Ratchet's Autobrand and calmed down. Repeat Performance!

Die cast construction...

Ironhide was uncomfortable taking orders from Jetfire, who was still wearing a Decepticon insignia. Dinobot Hunt! Jetfire officially became an Autobot after going through the Rite of the Autobrand. To better disguise themselves on Earth, Wheeljack installed shielding circuitry into the Autobots which enabled a metal sheet to cover their Autobot symbols in alternate mode. Rock and Roll-Out!

The Predacons fooled Megatron into thinking they were Autobots by wearing fake Autobot symbols. Gone but Not Forgotten! The Sports Car Patrol tricked Ratchet into thinking they were Autobots by wearing counterfeit Autobot symbols—Decepticon and Autobot symbols on a rotating plate so they could switch back and forth. Back from the Dead

Megatron spent some time on Cybertron's Dead End district as an Empty. His mind was damaged and he just wandered about the place until the sight of an Autobot wearing an Autobot symbol snapped him out of it. The Resurrection Gambit!

...it's a lost art.

United into a single team following the events of the Time Wars and by battling the nightmare creatures generated by Skids's time in Limbo, Springer offered to make Carnivac and Catilla Honorary Autobots, passing them a pair of Autobot badges as he did so. Survivors!

When Optimus Prime surrendered to the Decepticons, he laid an Autobot insignia at Scorponok's feet. Scorponok promptly crushed it. Surrender! After the Autobots and Decepticons came together to fight Unicron, they continued their uneasy alliance and adorned their headquarters with an insignia that included a slightly modified Decepticon sign atop a slightly modified Autobot sign. Still Life! Dreadwind and Darkwing were outside in Cybertron's increasingly bad weather discussing the planet's upcoming self-destruction when the wind blew the gigantic Autobot insignia off the wall and onto Dreadwind's head. Exodus!

Marvel Generation 2 comics

The Autobots had at some point begun using a new insignia that resembled Optimus Prime rather than the Last Autobot. Bludgeon's Decepticons were also using a new symbol, similar to their old one, that coincidentally resembled the Cybertronian Empire insignia closely.

Beast Wars

Rattrap's Maximal insignia once morphed into a Predacon one (and later back again). No other Transformer showed they could do this, and he only used it for a con. Double Jeopardy

When the Transmuter turned Rhinox into a Predacon, it automatically changed his insignia as well as giving him a redeco. Dark Designs Likewise, Waspinator gained Decepticon insignia while he was possessed by Starscream. Possession Ravage sported both a Decepticon and Predacon insignia while working as a Predacon secret agent. The Agenda (Part 1)

Waspinator pulled his insignia off like it was a fabric patch when renouncing his Predacon membership. Nemesis Part 1

Tarantulas has such an ego, he created his own special insignia for his Arachnoids.

Unicron Trilogy

Sideways could change his insignia from Autobot to Decepticon—an ability he utilised for deceptive purposes. Credulous Ship

Using the power of Unicron, Megatron had the ability to brainwash Transformers to the Decepticon cause. In Inferno's case, it changed his insignia from Autobot to Decepticon. Imprisoned Inferno When Inferno fought against Megatron's influence through his willpower, his insignia would toggle back and forth until he succeeded in purging the Decepticon in him. His Autobot insignia looked brand new after that. Jungle Planet

Wings Universe

Wings Universe is based on the Generation 1 cartoon, but deviates from it in cosmetic ways and continuity points.

After defeating Clench's Decepticons at the Large Hadron Collider in Switzerland, Streetwise decided that he would have the rest of the Protectobots transferred to serve on Earth. To make it official, Pyro handed him a set of Generation 2 Autobot badges. Generation 2: Redux

IDW Generation 1 continuity

The "First Face" was, up until the outbreak of the war, considered the closest thing Cybertron had to a universal symbol, held in high regard by the High Priests of K'th Kinsere, the Ignition Cults and the Circuit Sects. Whenever the Cybertronian race was moved by significant unrest, the face would appear, often designed in subtle ways that historians would use to mark the transition from one epoch to the next. During Zeta Prime's rule as Prime, the symbol was co-opted for the nascent Autobot faction. Omega's Conundrum

Beast Wars: Uprising

In the aftermath of Maxima's death, numerous proto-formers began using a stylized image of her Luponoid steed as the insignia of the burgeoning Maximal faction. The Predacon Manifesto

Major cross-franchise insignia

Autobot

It seems likely that in the real world, the Autobot symbol was derived from a stylized drawing of Prowl's toy's head. In the Marvel Comics continuity, it was known as the "Autobrand" and was seemingly based on the face of the Last Autobot. In the original animated series, it was a mark of the Quintesson slave brand.

Decepticon

It seems likely that in the real world, the Decepticon symbol was derived from a stylized drawing of Soundwave's toy's head. It has no given origin in either comic or cartoon, but in the latter, it presumably has the same origin as the Autobot symbol. Note that the downward-facing point on the base of the central crest was unusual in the 1980s, where the original toy crest (see below) had ended in a blunt base, which the cartoon also generally used, though with a third point at the top. IDW have generally (though not universally) revived that version in the comics and reference books published by them, as seen on the RI-B cover of their Death of Optimus Prime one-shot.

Generation 1

Prehistory

• 
  Ancient Transformer
  This ancient symbol was discovered by Shockwave. He claims that although Transformers have been split into two races, they are one species. Generation One
• 
  Autobot
  This symbol appeared on the forehead of Ancient Robot, who spoke to Rodimus Prime within the Matrix. FFoD
• 
  The Fallen
  This symbol was only used on the Titanium toyline representation of the Fallen. It was not used in The War Within or any other fiction.

Pre-War Megatron Origin

• 
  Clench
  This symbol was worn by Clench and his team in Kaon's illegal pitfights prior to the Great War. After Megatron replaced Clench as team captain he retained the symbol for a time before developing the Decepticon insignia as his team emblem.
• 
  Security Services
  This symbol is used by the Autobot Security Services crew operating under Sentinel Prime and was seen on the flags draped over the coffins at the state funeral of operatives Fastback and Bumper.
• 
  Senate-related symbol
  This symbol was worn by the crew of Senator Decimus's ship, as well as by Ratbat during his senatorial days.

The War Within

• 
  Autobot
  Used in The War Within but not The Dark Ages
• 
  Decepticon
  Used in The War Within but not The Dark Ages
• 
  Emirate Xeon
  This symbol appeared on the helmet of the departed politician Emirate Xeon. The War Within #2
• 
  Ultracon
  Used by Ratbat's group. The Age of Wrath

The Great War

• 
  The Autobot symbol as it appeared on Generation 1 toy packaging.
• 
  The Decepticon symbol as it appeared on Generation 1 toy packaging. Note the bevelled detail in the center of the crest at the top - the model sheet of the symbol created for the G1 cartoon based on this version misinterpreted it as a third spike, and it appeared in the show rendered in this manner almost universally.
• 
  The Decepticon sigil as it appeared in The Transformers Universe profiles
• Cybertron Guard This symbol represents the Decepticons under Shockwave's command charged with Cybertron's security. It was retroactively named in 2007 by TakaraTomy's World of the Transformers website, but unnamed in its original context. Divide and Conquer
  Cybertron Guard
  This symbol represents the Decepticons under Shockwave's command charged with Cybertron's security. It was retroactively named in 2007 by TakaraTomy's World of the Transformers website, but unnamed in its original context.
  Divide and Conquer
• 
  Autobot/Decepticon Alliance Exodus!
• 
  Wreckers
  This symbol was used by the Wreckers in the 3H Wreckers/Universe comics, and debuted in 2001. It is uncertain if prior incarnations of the team used this insignia or if it came into use after the signing of the Pax Cybertronia. Departure

Rubsigns

• 
  Rubsign
  Unactivated rubsign.
• 
  Fastlane
  Rubsign used on Autobot Clone Fastlane.
• 
  Cloudraker
  Rubsign used on Autobot Clone Cloudraker.
• 
  Pounce
  Rubsign used on Decepticon Clone Pounce.
• 
  Wingspan
  Rubsign used on Decepticon Clone Wingspan.

Wings Universe

• 
  Cybertronian Knights

Of Masters and Mayhem

• Raptoricons
  Raptoricons

Non-Cybertronian Insignia

• Race symbols
• 
  Junkion
• 
  Quintesson/Terrorbot
  This symbol was featured as part of the decal set for the e-HOBBY exclusive Overcharge drones.
• 
  Herald of Unicron Introduced as the Blendtron's insignia (see below), it was later used in the Transformers: The Ark book to denote Unicron
• 
  Ammonites
• 
  Destructon

• Organizations
• 
  EDC (cartoon)
• 
  EDC (Dreamwave)
• 
  Federation of Western Europe
• 
  Machination
• 
  Robot-Master
• 
  Skywatch
• 
  Z Foundation
• 
  Zarak Consortium

Kiss Players

These symbols were used by the Sparkbots in Kiss Play Position.

• 
  Angela
• 
  Star Dust
• 
  Zangetsu

Brazilian G1

These faction symbols were used in the Brazilian Estrela releases of the Microchange "Mini Car Robo" subline molds.

• 
  Optimus
• 
  Malignus

The Functionist Universe The Custom-Made Now

• 
  Functionist Council
  They're big on cogs.
• 
  Functionist Council
  A variant worn by Functionary enforcers.

G.I. Joe Crossovers

• 
  Cobra
• 
  G.I. Joe
• 
  Action Force (European version of the brand)
• 
  Cobra/Decepticon
  First used in 2003 for promotion of the comic, although not in the actual story. In 2015, the symbol returned, used on the Viper toy and in his fictional appearances.

Generation 2

• Autobot The G2 Autobot symbol seems clearly based on Optimus Prime. In the Marvel Comics continuity this change may have occurred since the Last Autobot had come and gone.
  Autobot
  The G2 Autobot symbol seems clearly based on Optimus Prime. In the Marvel Comics continuity this change may have occurred since the Last Autobot had come and gone.
• 
  Decepticon
  The G2 Decepticon symbol seems to be a stylized, updated G1 Decepticon symbol. Bludgeon's Decepticons adopted this symbol around 1991, apparently unaware it was also being used by the Cybertronian Empire that they would soon encounter.
• 
  Cybertronian
  This symbol was used by Jhiaxus's Cybertronian Empire, who considered themselves neither Autobot nor Decepticon.
• Cybertron Alliance This was only used in Japanese continuity to bridge Return of Convoy and Generation 2.
  Cybertron Alliance
  This was only used in Japanese continuity to bridge Return of Convoy and Generation 2.

Beast Era

Beast Wars

• 
  Maximal
• 
  Predacon
• 
  Mutant
• 
  Maximal Peacekeeper
  Worn by knight-like Maximal soldiers/peacekeepers in Beast Wars: The Ascending.

Predacon (G1)

These symbols appeared on the walls of a transwarp shunt room used by Magmatron in IDW's Beast Wars: The Gathering. Although never explicitly stated, they apparently denote the original Predacon combiner team.

• 
  Razorclaw
• 
  Tantrum
• 
  Divebomb
• 
  Headstrong
• 
  Rampage

Beast Wars II

• 
  Moon
• 
  Space Pirate Seacons

Beast Wars Neo

• Blendtron / Herald of Unicron
  Blendtron / Herald of Unicron

Beast Machines

• 
  Maximal
• 
  Vehicon
• 
  Dinobot
  This insignia replaced the spark crystals of the Beast Wars Neo toys that were introduced to the Beast Machines toyline.
• 
  Predacon (Timelines)
  Worn by Razorclaw in Dawn of Future's Past.

Car Robots

• 
  Takara used this symbol to represent the Combatron (Decepticon in Robots in Disguise) sub-group in Car Robots—it's an upside-down Generation 2 Autobot symbol, which had been molded into the Black Convoy toy, a redeco of Generation 2 Laser Optimus Prime. The Hasbro version removed them and used the traditional Decepticon symbol. Though it can be briefly seen several times in the cartoon, this symbol does not "exist" in the English version.

Unicron Trilogy

Armada

• 
  Mini-Con
  This symbol hints at the origins of the Mini-Cons, in that the "M" is echoed in Unicron's face, with the border representing the planet-eater's orbital ring.
• 
  Unicron
  Used on the Japanese packaging of Armada's Unicron toy, and was on Takara's website for the Armada toyline. Also seen in the background of Unicron's transformation sequence in the Energon cartoon.
• 
  Unicron
  Used in Dreamwave's Armada profile book to denote Unicron-allied Transformers.

Energon

• 
  Energon
  Used to denote energon. It is a stylized representation of an Autobot Energon star.
• 
  Powerlinx - Black
  Used by Optimus Prime and his combiner partners.
• 
  Powerlinx - Gold
  Worn by Mega-sized Transformers who can combine with fellow Mega- and Deluxe-sized Transformers.
• 
  Powerlinx - Silver
  Worn by Deluxe-sized Transformers who can combine with fellow Deluxe- and Mega-sized Transformers.
• 
  Powerlinx - Red
  Worn by Ultra-sized Transformers, who can combine with additional vehicle mode parts to form a "brute mode"
• 
  Powerlinx - Blue
  Used by the Air Team, the Construction Team, and the Destruction Team.
• 
  Team Ironhide
  An insignia worn by Ironhide and a group of Omnicons under his command in an episode of the Energon cartoon.
• 
  Earth Federation
  The multi-national organization that governs Earth during the 2020s.

Cybertron

• 
  Earth
  Seen on Cyber Keys that belong to Transformers from Earth.
• 
  Velocitron
  Seen on Cyber Keys that belong to Transformers from the planet Velocitron.
• 
  Jungle Planet
  Seen on Cyber Keys that belong to Transformers from the Jungle Planet.
• 
  Gigantion
  Seen on Cyber Keys that belong to Transformers from the planet Gigantion.
• 
  Combatron
  Seen on Cyber Keys that belong to Transformers from Combatron.
• 
  Cybertron Defense Team
  Used by Hot Shot, Red Alert, and Scattorshot, after their collective reconstruction.
• Cobybot Used only on the reformatted Scrapmetal piloted by Coby Hansen.
  Cobybot
  Used only on the reformatted Scrapmetal piloted by Coby Hansen.

Live-action film franchise

2007 Transformers film

For the 2007 movie, the Autobot and Decepticon factions were rendered in steely gray. Additionally, the Autobot and Decepticons were strongly associated with the colors blue and red, which led to the Autobot symbol appearing in blue in multiple media. Nonetheless the 'official colors' of said symbols remains red and purple.

• 
  Autobot
  The biggest change is that the tops of the eye sockets, horizontal in the G1 symbol, tip down towards the middle in the Movie symbol. There are other minor differences in proportions and angles.
• 
  The movie Autobot symbol as it appeared in various promotional material. The beveled edges and metal appearance as opposed to the normal stencil-like insignia is reminiscent of the original insignias as they appeared on the G1 toy packaging.
• 
  Decepticon
  The G1 symbol has triangular eyes, as opposed to the skinny diamond eyes in the Movie symbol. Again, there are other minor differences. Perhaps most interesting in this continuity, is that the Decepticon symbol is based upon the face of The Fallen.
• 
  The movie Decepticon insignia as it appeared in various promotional material, similarly stylized like the Autobot insignia.
• 
  Sector Seven
  A secret organization on earth that is trying to save humanity from the Autobots and Decepticons.
• 
  Mountain Dew Robot
  An elite group of infiltrators determined to steal the AllSpark for their own purposes.
• 
  Stop Sector Seven
  Stop Sector Seven is an organization created to stop Sector Seven. It is headed by Agent X.
• 
  Lunchables Brigade
  A Terran radical group advocating the abolition of routine lunches by means of direct mealtime intervention.
• 
  Seeker/Decepticon "Air Force"
  Appears on various Movie, Revenge of the Fallen, Hunt for the Decepticons and Dark of the Moon toys, as well as on some Prime toys (including all toys of Dreadwing, as well as his cartoon CG model).

Revenge of the Fallen

• 
  NEST
  Depicted on vehicles and uniforms of NEST personnel. Variations include a version with Autobot insignia over top.
• 
  NEST
  Insignia used on Autobot toys from the N.E.S.T. Global Alliance refresh subline.

Transtech

• 
  Autobot
• 
  Decepticon
• 
  Axiom Nexus Security Administration
• 
  Offworlder Zone Security Administration

Shattered Glass

The alternate reality of the Shattered Glass timeline posits an army of evil Cybertronians united under the leering visage of a purple insignia badge... though probably not the one you were expecting.

• 
  Autobot
• 
  Autobot Secret Police
  Worn by Nightbeat and presumably his subordinates.
• 
  Elite Guard
  Worn by Thunderclash and presumably his subordinates.
• 
  Decepticon
• 
  Elite Guard
  Worn by Thunderwing and presumably all pre-war officers of the Elite Guard.

Animated

• 
  Cybertron Elite Guard
  This insignia is used by the elite forces under the command of Ultra Magnus.
• 
  Sumdac Systems
  The corporate logo of Isaac Sumdac's company, as seen in the foyer of Sumdac Tower.
• 
  Autotrooper
  Worn by the security and peacekeeping forces of Cybertron.
• 
  Otoboto family
  Symbol for Animated's live-action shell-sequence in Japan.

Alternity

• 
  Protectors
  This insignia was seen worn by the synthoid Elita Seven, a member of the Protectors. Its basis is Rodimus Prime's face, in accordance with his stated function as "Protector."

Star Wars Crossovers

• 
  Rebel Alliance
• 
  Galactic Republic
• 
  Empire
• 
  Sith

Disney Label

• 
  Mickey Mouse
• 
  Donald Duck

Aligned

• 
  Star Seekers
• 
  Rescue Bots
• 
  Simplified Rescue Bots insignia
• 
  Dr. Morocco
• 
  Lightning Strike Coalition Force Flag
• 
  Dinobots
• 
  Predacon (final)
• 
  Predacon (prototype)
• 
  Sharkticon Megatron
• 
  MECH
• 
  Samurai Swordbots
• 
  Prowl

Transformers × Evangelion

• NERV
  NERV

Angry Birds Transformers

• 
  Autobirds
• 
  Deceptihogs

Others

• 
  Animorph
• 
  Autotot
• 
  Go-Bot
• 
  Go-Bot
• First Transformers
  First Transformers
• 
  Gari Robo-kun

Files

• Transformers Insignias True Type Font