Joe Kyde: Difference between revisions

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*[[Optimus Prime (G1)/Generations toys#Thrilling 30|Optimus Prime]] with [[Roller (G1)#Generations|Roller]]
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*[[Bumblebee (G1)/toys#Generations|Bumblebee]] with [[Blaze Master (G1)#Generations|Blazemaster]]
*[[Starscream (G1)/toys#Thrilling 30|Starscream]] with [[Waspinator (BW)/toys#Generations|Waspinator]]
*[[Starscream (G1)/toys#Thrilling 30|Starscream]] with [[Waspinator (BW)/toys#Generations|Waspinator]]
*[[Megatron (G1)/Generations toys#Thrilling 30|Megatron]] with [[Chop Shop (G1)#Generations|Chop Shop]]
*[[Megatron (G1)/Generations toys#Thrilling 30|Megatron]] with [[Chop Shop (G1)#Generations|Chop Shop]]

Revision as of 13:32, 1 February 2026

The name or term "Joe" refers to more than one character or idea. For a list of other meanings, see Joe (disambiguation).
One of these is a pop culture icon. The other one is Optimus Prime.

Joseph Patrick "Joe" Kyde (born 1980) is a former Hasbro employee who last held the job title Product Designer, designing Transformers toys across multiple brand segments. He started as an Associate Designer in charge of store-exclusive product for the G.I. Joe and Transformers brands. He had previously done color layouts for many Transformers toys.

A longtime Transformers fan and formerly active member of the Transformers fan community, Kyde began an internship with Hasbro in 2002, doing design work and color layouts for many Transformers toys as both an intern and freelance designer. He was hired at Hasbro full-time in 2007 as an Associate Designer in charge of store-exclusive product for the G.I. Joe and Transformers brands. By 2009, he had moved on to full Transformers toy design, contributing to the Hunt for the Decepticons/Reveal the Shield, Revenge of the Fallen, and Dark of the Moon toylines. He would go on to become the lead designer of both the 2011 Cyberverse toyline and the Generations toyline from its inception all the way up through the Thrilling 30 imprint! If you like Springer, thank him.

After leaving Hasbro, he became a Senior Designer for The LEGO Group in Denmark. In 2022, his then and former jobs crossed paths when he got the opportunity to design the official LEGO Icons Optimus Prime figure.[1]

Known design projects

Color decos

He accepts offerings of Skyline Chili.

Armada

Mini-Con Class
Super-Con Class
Max-Con Class
Giga-Con Class


Cybertron

When Hasbro says "Smokescreen", Kyde hears "Rad".
Deluxe Class



Beast Wars 10th Anniversary

Deluxe Class


Classics

Your face makes a great Trypticon homage.
Deluxe Class
Legends Class


Transformers (2007)

Fun fact: Kyde loves beige.
Retail
Deluxe Class
Voyager Class


Store exclusives
Big "Kyde" Daddy


Will trade black repaints for Skyline Chili.


Animated

Deluxe Class
Voyager Class


Universe (2008)

Store exclusives
Target



Combiner Wars


Design

Armada

Revenge of the Fallen


Transformers (2010)

Hunt for the Decepticons
Legends Class
Scout Class


Reveal the Shield
He worked really hard to get us to love him.
Legends Class
Scout Class
Deluxe Class


Generations (2010)

Deluxe Class


MechTech (Dark of the Moon)

Deluxe Class
Voyager Class


Cyberverse (2011)

Series 1 - Dark of the Moon

Legion Class

Commander Class

Action Set

Playsets


Series 2 - Prime

Legion Class


Commander Class

Vehicles

Optimus Maximus

Series 3

Legion Class

Commander Class

Vehicles


Universal Studios

Generations: Fall of Cybertron

Legends Class
Voyager Class


Generations: Thrilling 30

Legends Class
Deluxe Class
As in, really REALLY hard.
Voyager Class
Leader Class


LEGO

The Return of the King


Known convention appearances

SAGE2764

It's false. We created it. It's totally made up. It's fiction. Pure fiction. It's a total fabrication.

Starting in March 2006, a user going by the handle "SAGE2764" posted various tidbits of inside information, including leaked images of various sorts, to the Hong Kong discussion group talk.transformers, from where they were spread to other parts of the fandom. Those included:

The one that stands out among these is the M1 Abrams Megatron color guide, a toy that was never released... and never intended for release to begin with. At BotCon 2006, Hasbro representatives stated that it was a "fanmade experiment by one of their friends outside the company" who "wanted to see what would happen in the fan community if he tried to make it look like Hasbro's color guides".[12] It was later revealed that the whole thing was actually intended for Joe Kyde's senior capstone project to "disseminate hoax information", conducted with Hasbro's approval.[13] It's unclear whether "SAGE2764" was actually Kyde himself or just someone acting on his behalf. Kyde only ambiguously commented on that question by stating that he knew "how to get stuff out there". He would later homage "SAGE2764" by using the name for Movie Deluxe Class Recon Barricade's license plate, and again with Revenge of the Fallen Decepticon Bludgeon from the "Master of Metallikato" two-pack, who sported "KN-2764" tampographs. Bizarrely, Vehicon from the Age of Extinction Platinum Edition "Breakout Battle" multi-pack, a toy whose deco was presumably designed long after Joe Kyde had left Hasbro, sports "2764-K-03" markings.

Notes

DON'T TOUCH MY ICE CREAM SWERRRRRRRRRRVE :/
  • Kyde decoed every version of the 2007 Transformers movie Voyager Class Starscream sculpt except the Toshiba-exclusive "Vardia Red" version.
  • His favorite Transformer is Swerve.
  • Every story you might have ever heard about Joe Kyde, no matter how amazingly outlandish, is absolutely 100% true, and not just a neverending cascade of silly in-jokes by longtime friends of his, who most certainly are not frequent editors of this very wiki. Honest!

References

Interviews