Campaign item

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A campaign item is typically a small figure such as a Spy Changer, a Mini-Con or a Legends Class figure, or an accessory such as a weapon, that is available as part of a promotion of a new toyline for a limited time and with limited quantities, oftentimes (but not always) exclusive to a specific chain or event. Most campaign figures are given away for "free" as a "reward" for spending a specific minimum amount of money on previously determined products.

The concept of campaign items is much more common with TakaraTomy in Japan, though a few Hasbro campaign items exist.

Hasbro

OTFCC 2004 exclusive Alpha Spear.
Month / year Item Venue Requirement
July 2004 Alpha Spear & Omega Spear OTFCC 2004 Completing Hasbro survey


San Diego Comic-Con 2005 exclusive Legends of Cybertron Skywarp.
Month / year Item Venue Requirement
July 2005 Skywarp & clear-black Autobot Cybertron-style Cyber Key San Diego Comic-Con 2005 Attending Hasbro's booth
September 2005 Ramjet BotCon 2005, BotCon 2006 Attending Hasbro's booth at BotCon 2005, attending BotCon 2006 as a child under the age of 12


Toys"R"Us / BotCon 2013 exclusive Devastator Kreon.
Toy Fair 2015 exclusive "Winter" Optimus Prime Kreon.
Month / year Item Venue Requirement
June / July 2011 Matrix Optimus Prime Kreon BotCon 2011, San Diego Comic-Con 2011, Hasbro Toy Shop Attending Hasbro's booth at BotCon 2011 or San Diego Comic-Con 2011, ordering any Transformers toys from Hasbro Toy Shop (later also included with the Awesome Autobots Activity Book and issue #240 of the UK comic series Doctor Who Adventures)
October 2012 Energon Bumblebee Kreon New York Comic Con 2012 Attending Hasbro's booth
October 2012 Constructicon Devastator Kreon (orange) Toys"R"Us (United States), BotCon 2013 Purchasing any product from the Kreo-O line at Toys"R"Us, Attending Hasbro's booth at BotCon 2013
June 2014 "Dinobot Ride" polybag (contains a small buildable Grimlock and a Cityville-sized mini Optimus Prime Kreon) Toys"R"Us (United States) Attending a "build-a-figure" event at Toys"R"Us (later also available at various hobby shops in Hasbro's Asian markets)
June 2014 Elite Optimus Prime Kreon Toys"R"Us (Canada), "Transformers Exhibition" (Taiwan) Attending a "build-a-figure" event at Toys"R"Us, attending "Transformers Exhibition" in Taipei (Taiwan)
February 2015 "Winter" Optimus Prime Kreon Toy Fair 2015 Attending Hasbro's booth
Unreleased "Soccer" Bumblebee Kreon Unknown Unreleased
Unreleased "Summer" Autobot Drift Kreon Unknown Unreleased


Toys"R"Us Asia exclusive Master Sword.
Month / year Item Venue Requirement
June / July 2016 Master Sword Toys"R"Us (Hong Kong, Taiwan & Singapore) Purchasing Titan Class Fortress Maximus


Hasbro Tmall exclusive sonic sword.
Month / year Item Venue Requirement
November 2018 Sonic sword Hasbro Tmall store (China) Purchasing Titan Class Predaking


Takara / TakaraTomy

JUSCO exclusive Counter Arrow clear version.
Month / year Item Venue Requirement
August 2000 Artfire clear version JUSCO Joining "Peppy Kids Republic"
August 2000 Counter Arrow clear version JUSCO Joining "Peppy Kids Republic"
August 2000 Eagle Killer clear version JUSCO Joining "Peppy Kids Republic"
August 2000 Ox clear version JUSCO Joining "Peppy Kids Republic"
August 2000 Wars clear version JUSCO Joining "Peppy Kids Republic"
August 2000 X-Car clear version JUSCO Joining "Peppy Kids Republic"
August 2000 Super Indy Heat JUSCO Purchasing C-015 JRX
August 2000 Super Wrecker Hook Daiei Purchasing C-022 Build King


Toys"R"Us Japan / Hello Mac exclusive Shot Ultimate Edition.
World Hobby Fair / Ito Yokaido exclusive Nitro Overdrive Edition.
Hasbro's Armada Fetch, who looks identical to Toys"R"Us Japan exclusive Shot Night Attack Edition.
Month / year Item Venue Requirement
January 2003 Wheel Undergrove Edition (Destruction Micron) Ito Yokaido Purchasing MC-01 Convoy Super Mode
January 2003 Crush Undergrove Edition (Destruction Micron) Ito Yokaido Purchasing MC-01 Convoy Super Mode
January 2003 Duster Undergrove Edition (Destruction Micron) Ito Yokaido Purchasing MC-01 Convoy Super Mode
January/March 2003 Bomb Ultimate Edition (Land Military Micron) Toys"R"Us Japan & Hello Mac Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/March 2003 Crack Ultimate Edition (Land Military Micron) Toys"R"Us Japan & Hello Mac Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/March 2003 Shot Ultimate Edition (Land Military Micron) Toys"R"Us Japan & Hello Mac Purchasing MC-01 Convoy Super Mode or MD-01 Megatron
January/April 2003 Auto Overdrive Edition (Street Speed Micron) World Hobby Fair & Ito Yokaido Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
January/April 2003 Nitro Overdrive Edition (Street Speed Micron) World Hobby Fair & Ito Yokaido Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
January/April 2003 Sieg Overdrive Edition (Street Speed Micron) World Hobby Fair & Ito Yokaido Completing Takara survey (World Hobby Fair), purchasing any Legends of the Microns product (Ito Yokado)
April 2003 Bomb Night Attack Edition (Land Military Micron) Toys"R"Us Japan Purchasing any Legends of the Microns product
April 2003 Crack Night Attack Edition (Land Military Micron) Toys"R"Us Japan Purchasing any Legends of the Microns product
April 2003 Shot Night Attack Edition (Land Military Micron) Toys"R"Us Japan Purchasing any Legends of the Microns product
August 2003 Drift Road Assault Edition (Race Micron) Ito Yokaido Purchasing any Legends of the Microns product
August 2003 Spin Road Assault Edition (Race Micron) Ito Yokaido Purchasing any Legends of the Microns product
August 2003 Indy Road Assault Edition (Race Micron) Ito Yokaido Purchasing any Legends of the Microns product


Ito Yokado exclusive Energy Axe Black Hole Edition.
Windcharger, the combined form of Toys"R"Us Japan exclusive Accel, Throttle and Screw.
Month / year Item Venue Requirement
December 2003 Energy Spear Corona Flame Edition JUSCO Purchasing SC-01 Grand Convoy Super Mode, SC-04 Roadbuster, or SD-05 MegaZarak
December 2003 Energy Axe Aquamarine Edition Toys"R"Us Japan Purchasing product from the Super Link line for 2000 Yen or more
December 2003 Energy Axe Black Hole Edition Ito Yokado Purchasing SC-01 Grand Convoy Super Mode
December 2003 / January 2004 Energy Spear Royal Clear Edition Hello Mac, Posful, Pelican, Joshin Denki & Heiwado Purchasing SC-01 Grand Convoy Super Mode or SD-05 MegaZarak (MegaZarak only at Hello Mac)
March 2004 Energy Axe Violet Cluster Edition JUSCO Purchasing SC-10 Rodimus Convoy, SC-11 Red Alert or SC-13 SL Grand Convoy
March 2004 Energy Axe Natural Green Edition Hello Mac & Joshin Denki Purchasing any product from the Super Link line
March 2004 Energy Spear Lightning Yellow Edition Toys"R"Us Japan Purchasing SC-10 Rodimus Convoy
March 2004 Energy Spear Rodeo Magenta Edition Ito Yokado Purchasing SC-10 Rodimus Convoy or SC-11 Red Alert
April 2004 Accel (Windcharger Micron) Toys"R"Us Japan Purchasing product from the Super Link line for 2000 Yen or more
May 2004 Energy Raiden Overdrive Edition Gamers Transformers Fair Purchasing product from the Super Link line for 2000 Yen or more
July 2004 Energy Cutter Daylight Attack Edition 1500 select stores Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
July 2004 Energy Blade Night Phantom Edition 1500 select stores Purchasing SC-01 Grand Convoy or SC-17 Wing Saber
August 2004 Throttle (Windcharger Micron) Toys"R"Us Japan Purchasing product from the Super Link line for 2000 Yen or more
September 2004 Screw (Windcharger Micron) Toys"R"Us Japan Purchasing SC-22 Omega Supreme


File:GalaxyForcetoy Graviton.jpg
JUSCO exclusive Graviton.
Toys"R"Us Japan exclusive Platinum Element.
Month / year Item Venue Requirement
March 2005 Quasar (Hellflame Micron) Ito Yokaido Purchasing any Galaxy Force product
March 2005 Graviton (Hellflame Micron) JUSCO Purchasing GD-07 Flame Convoy
March 2005 Quasar (Hellflame Micron, white version) JUSCO Purchasing GC-01 Galaxy Convoy
March 2005 Bulge (Hellflame Micron, white version) JUSCO Purchasing GC-16 Ligerjack
March 2005 Graviton (Hellflame Micron, white version) JUSCO Purchasing Hybrid Style THS-01 Galaxy Convoy
April 2005 Platinum Factor (Platinum Micron) Toys"R"Us Japan Purchasing GC-16 Ligerjack
June 2005 Bulge (Hellflame Micron) TF Station affiliate stores Purchasing any Galaxy Force product
July 2005 Platinum Element (Platinum Micron) Toys"R"Us Japan Purchasing GC-22 Sonic Bomber
July 2005 Mugen (Caliber Micron) Joshin Denki Purchasing any Galaxy Force product
July 2005 Ichibi (Caliber Micron) Ito Yokaido & Hello Mac Purchasing any Galaxy Force product
July 2005 Hyakurai (Caliber Micron) Ito Yokado & TF Station affiliate stores Purchasing any Galaxy Force product
September 2005 Platinum Material (Platinum Micron) Toys"R"Us Japan Purchasing GC-23 Megalo Convoy
September 2005 Megalo Zapmap (Megalo Micron) Joshin Denki Purchasing any Transformers product
September 2005 Megalo Gritbit (Megalo Micron) Hello Mac Purchasing any Transformers product
September 2005 Megalo Zigzag (Megalo Micron) TF Station affiliate stores Purchasing any Transformers product


File:SpychangerMovieOptimusPrime.jpg
Paramount Pictures Japan exclusive Optimus Prime figure.
Month / year Item Venue Requirement
June 2007 EZ Collection Bumblebee First Impact 0602 (Ikebukuro Toys"R"Us) Purchasing product from the 2007 movie line for 3000 Yen or more
December 2007 Optimus Prime (Spy Changer) Paramount Pictures Japan Preordering the 2007 Transformers movie on DVD or HD-DVD
December 2007 Bumblebee Metallic Ver. (EZ Collection) Tsutaya Records Purchasing the 2007 Transformers movie on DVD


Transformers (nondescript 2007-2009 releases)

JUSCO exclusive Torque Gain.
Transformers credit card exclusive "Cybertron Sling".
Edion exclusive "Mighty Stra", whatever that is supposed to mean.

These figures were alternatively released to promote the 2007 Transformers movie, Henkei! Henkei! and Revenge toylines, but their instructions all merely used a generic version of the classic Japanese Transformers logo instead, omitting the "Fight! Super Robot Lifeform" portion of the original toyline's Japanese title. Even more bizarrely, the three 2009 Microns Guardian Sky, Guardian Speed and Guardian Powered simply featured large stylized versions of their individual names in katakana instead of any "Transformers" logo in their instructions.

Month / year Item Venue Requirement
July 2007 Torque Gain JUSCO Purchasing MD-07 Megatron or MD-08 Starscream from the 2007 movie line
July 2007 Noise Effect Ito Yokaido Purchasing product from the 2007 movie line for 3000 Yen or more
July 2007 Wedge Shape BIC Camera ?
March 2008 Skyglide Toys"R"Us Japan Purchasing any Henkei! Henkei! product
March 2009 Cybertron Sling Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Autobot version)
March 2009 Destron Vorter Pocket Card Co., Ltd. Signing up for a Transformers-themed Visa credit card (Decepticon version)
May 2009 Guardian Sky Toys"R"Us Japan Purchasing product from the Revenge line for 2000 Yen or more
May 2009 Guardian Speed Bic Camera & Yodobashi Camera Purchasing product from the Revenge line for 2000 Yen or more
May 2009 Guardian Powered Bic Camera & Yodobashi Camera Purchasing product from the Revenge line for 2000 Yen or more
August 2009 Mighty Stra Edion Purchasing product from the Revenge line for 2000 Yen or more
August 2009 Mighty Bull Edion Purchasing product from the Revenge line for 2000 Yen or more
August 2009 Mighty Dozer Toys"R"Us Japan Purchasing product from the Revenge line for 2000 Yen or more


Even though EZ Collection "Defender Optimus Prime", "Demolishor Shanghai Attack" and "Infiltrator Soundwave" were released to promote the Japanese version of the Transformers Animated line, all three of them were redecos of toys from the Transformers/Revenge line, and their instructions used the Japanese Transformers/Revenge logo.

Toys"R"Us Japan exclusive EZ Collection Demolishor Shanghai Attack.
Month / year Item Venue Requirement
May 2009 EZ Collection Optimus Prime Transformers Celebration 0530 Purchasing product from the Revenge line for 3000 Yen or more
November 2009 Decepticon Rampage Desert Combat (EZ Collection) Toys"R"Us Japan Purchasing product from the Revenge line for 3000 Yen or more
December 2009 Stealth Bumblebee (EZ Collection) Various stores Purchasing the Transformers/Revenge movie on DVD
December 2009 Bumblebee Clear Ver. (EZ Collection) Tsutaya Records Purchasing the Transformers/Revenge movie on DVD (transforming Bumblebee DVD-case version only)
March 2010 Defender Optimus Prime (EZ Collection) Edion, Bic Camera & Yodobashi Camera Purchasing product from the Transformers Animated line for 3000 Yen or more
March 2010 Demolishor Shanghai Attack (EZ Collection) Toys"R"Us Japan Purchasing product from the Transformers Animated line for 3000 Yen or more
March 2010 Infiltrator Soundwave (EZ Collection) Amazon Japan & Yamada Denki Ordering or purchasing product from the Transformers Animated line for 3000 Yen or more


Ito Yokado exclusive EZ Collection Bumblebee Clear Yellow Ver.
Animated EZ Collection Starscream Clone Campaign.
Month / year Item Venue Requirement
April 2010 Bumblebee Clear Yellow Ver. (EZ Collection) Ito Yokado Purchasing product from the Transformers Animated line for 3000 Yen or more
April 2010 Optimus Prime Clear Red Ver. (EZ Collection) Toys"R"Us Japan Purchasing product from the Transformers Animated line for 3000 Yen or more
April 2010 Prowl Clear Smoke Ver. (EZ Collection) Apita Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
April 2010 Starscream Clear Purple Ver. (EZ Collection) JUSCO Purchasing Transformers Animated TA-01 Optimus Prime or TA-06 Megatron
July 2010 Ramjet Clear White Ver. (EZ Collection) Ito Yokado Purchasing product from the Transformers Animated line for 3000 Yen or more
July 2010 Skywarp Clear Purple Ver. (EZ Collection) Toys"R"Us Japan Purchasing product from the Transformers Animated line for 3000 Yen or more
July 2010 Sunstorm Clear Orange Ver. (EZ Collection) Yamada Electronics & Amazon Japan Purchasing product from the Transformers Animated line for 3000 Yen or more (Yamada Electronics), ordering TA-27 Ultra Magnus (Amazon Japan)
July 2010 Thundercracker Clear Blue Ver. (EZ Collection) Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera Purchasing product from the Transformers Animated line for 3000 Yen or more
August 2010 Starscream Clone Black Ver. (EZ Collection) JUSCO Purchasing TA-27 Ultra Magnus


File:United-Caliburst.jpg
Toys"R"Us Japan exclusive Targetmaster Micron Caliburst.
Month / year Item Venue Requirement
December 2010 Fracas (Targetmaster Micron) Bic Camera & Yodobashi Camera Purchasing product from the United line for 3000 Yen or more
December 2010 Haywire (Targetmaster Micron) Yamada Denki Purchasing product from the United line for 3000 Yen or more
January 2011 Recoil (Targetmaster Micron) Toys"R"Us Japan Purchasing product from the United line for 3000 Yen or more
March 2011 Spoilsport (Targetmaster Micron) Bic Camera & Yodobashi Camera Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie Series MPM-2 Bumblebee
March 2011 Caliburst (Targetmaster Micron) Toys"R"Us Japan Purchasing product from the Autobot Alliance line for 3000 Yen or more, or alternatively Masterpiece MP-9 Rodimus Convoy or Masterpiece Movie SeriesMPM-2 Bumblebee


Toys"R"Us Japan exclusive EZ Collection Darkside Optimus Prime.

Since the Japanese releases of the Dark of the Moon figures typically came in Hasbro packaging with small additional stickers identifying them as the Japanese versions, the instructions for this figure naturally also use the title "Dark of the Moon" in English script in their instructions.

Month / year Item Venue Requirement
August 2011 Darkside Optimus Prime (EZ Collection) Toys"R"Us Japan Purchasing product from the Dark of the Moon line for 3000 Yen or more


Joshin Denki / Bic Camera exclusive Arms Micron Shadow Gora.
AEON exclusive Arms Micron Hellflame Guru.
Edion / Yamada Denki / Yodobashi Camera exclusive Arms Micron Shining R.A. Y.
Toys"R"Us Japan exclusive Arms Micron Pure Energon B.2.
Month / year Item Venue Requirement
April 2012 Shadow R.A. (Arms Micron) AEON Purchasing AM-01 Optimus Prime
April 2012 Shadow C.L. (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
April 2012 Shadow Gora (Arms Micron) Joshin Denki & Bic Camera Purchasing any Transformers product for 3000 Yen or more
July 2012 Shadow Baro (Arms Micron) Edion, Yamada Denki & Yodobashi Camera Purchasing any Transformers product for 3000 Yen or more
June 2012 / September 2014 Shining O.P. (Arms Micron) Next Generation World Hobby Fair, e-HOBBY & TakaraTomy Mall Winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall
June 2012 Shining B.2 (Arms Micron) Tokyo Toy Show 2012, Next Generation World Hobby Fair & Amazon Japan Attending Tokyo Toy Show 2012 as a kid, winning the "Arms Up Challenge" at Next Generation World Hobby Fair, preordering AM-15 Megatron Darkness at Amazon Japan
July 2012 Hellflame Guru (Hellflame Arms Micron) AEON Purchasing AM-15 Megatron Darkness
July 2012 Hellflame Jida (Hellflame Arms Micron) Joshin Denki & Bic Camera Purchasing any Transformers product for 3000 Yen or more
July 2012 Hellflame Zamu (Hellflame Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
July 2012 Hellflame Noji (Arms Micron) Edion, Yamada Denki & Yodobashi Camera Purchasing any Transformers product for 3000 Yen or more
September 2012 Shining R.A. GR (Arms Micron) AEON Purchasing AM-21 Arms Master Optimus
September 2012 Shining R.A. R (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
September 2012 Shining R.A. P (Arms Micron) Joshin Denki & Bic Camera Purchasing any Transformers product for 3000 Yen or more
September 2012 Shining R.A. Y (Arms Micron) Edion, Yamada Denki & Yodobashi Camera Purchasing any Transformers product for 3000 Yen or more
November 2012 Shining Gura B (Arms Micron) AEON Purchasing AM-21 Arms Master Optimus
November 2012 Pure Energon B.2 (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
December 2012 Pure Energon O.P. (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more


Transformers (nondescript 2011-2018 releases)

Yoshin Denki / Bic Camera exclusive Arms Micron Aimless.
Toys"R"Us Japan exclusive Arms Micron Vector Oracle.
File:AOE Mini-con Beetchop toy.jpg
Edion / Best Denki / Yamada Denki / Yodobashi Camera exclusive Clear Micron Beet-Chop.
File:AOEtoy Ivan.jpg
Toys"R"Us Japan exclusive Dinobot Micron Ivan.
File:LostAge-AstrotrainMicron.jpg
Toys"R"Us Japan exclusive Micron Astrotrain.
The "Legendary Weapons", each of them available through a different venue.
The not really "exclusive" Quad Barrel Shotgun.

Similar to the 2007-2009 releases, these figures and accessories were released to promote the Transformers Prime, Lost Age Series, Transformers Movie The Best, The Last Knight and Studio Series lines, but their instructions are simply branded "Transformers" in both katakana and plain English script. The 2011-2012 releases, available concurrently with the actual "Transformers: Prime"-branded Arms Microns and identified as "Arms Microns" in their instructions, feature the "Transformers" title in katakana in the same style as the Japanese Transformers: Prime logo, but omit the "Prime" (プライム) portion of the title, whereas the 2014-onwards releases feature a Transformers logo in the same style as the Transformers: Lost Age Series logo, but omit the "Lost Age Series" (ロストエイジシリーズ) portion of the title.

Month / year Item Venue Requirement
December 2011 Aimless (Arms Micron) Yoshin Denki & Bic Camera Purchasing any Transformers product for 3000 Yen or more
December 2011 Autobot Peaceman (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
December 2011 Blowpipe (Arms Micron) Ishimaru, Edion, Deodeo, Bic Camera, Midori Electrical & Yodobashi Camera Purchasing any Transformers product for 3000 Yen or more
January / June 2012 / September 2014 Autobot Firebolt Clear Yellow Ver. (Arms Micron) World Hobby Fair (Osaka), Next Generation World Hobby Fair (Fukuoka), e-HOBBY & TakaraTomy Mall Attending TakaraTomy's booth at World Hobby Fair, purchasing AMW-01 Gabu, AMW-02 Baru and AMW-03 Dai together at Next Generation World Hobby Fair, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall
March 2012 Autobot Firebolt (Arms Micron) Amazon Japan, Toys"R"Us Japan, Bic Camera & Yodobashi Camera (online exclusive) Preordering AM-01 Optimus Prime
February 2012 Vector Oracle (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
March 2012 Autobot Pinpointer (Arms Micron) Toys"R"Us Japan Purchasing any Transformers product for 4000 Yen or more
May / June / July / August / September 2014 Convoy Anniversary Clear Ver. (EZ Collection) "Transformers GT x Kids' Walk" pre-race event, Transformers Celebration 2014 (Ikebukuro Toys"R"Us), Tokyo Toy Show 2014, AEON Mall (Kasukabe), Transformers Expo (Yokohama), e-HOBBY & TakaraTomy Mall Attending the "Kid's Walk" event event as a kid, purchasing Transformers product at one of the other events, preordering Cloud Roadbuster at e-HOBBY or TakaraTomy Mall
June / August 2013 Shining Optimus Prime Blaster McDonald's Japan, Televi-Kun magazine, TV Magazine Purchasing a McDonald's Happy Meal, purchasing the August 2013 issue of Televi-Kun magazine or TV Magazine
May 2014 Silver Roller (Clear Micron) Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
May 2014 Micron Jolt (Clear Micron) AEON Purchasing product from the Lost Age line for 3000 Yen or more
May 2014 Buzz Saw (Clear Micron) Joshin Denki & Bic Camera Purchasing product from the Lost Age line for 3000 Yen or more
May 2014 Beet-Chop (Clear Micron) Edion, Best Denki, Yamada Denki & Yodobashi Camera Purchasing product from the Lost Age line for 3000 Yen or more
July 2014 Ivan (Dinobot Micron) Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
July 2014 Paulie (Dinobot Micron) AEON Purchasing product from the Lost Age line for 3000 Yen or more
July 2014 Thunderlips (Dinobot Micron) Joshin Denki & Bic Camera Purchasing product from the Lost Age line for 3000 Yen or more
July 2014 Sling (Dinobot Micron) Edion, Best Denki, Yamada Denki, Yodobashi Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) Purchasing product from the Lost Age line for 3000 Yen or more
August 2014 Astrotrain (Micron) Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
October 2014 Prime Axe (Legendary Weapon) Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
October 2014 Trikera Mace (Legendary Weapon) AEON Purchasing product from the Lost Age line for 3000 Yen or more
October 2014 Spino Hammer (Legendary Weapon) Edion, Best Denki, Yamada Denki, Yodobashi Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) Purchasing product from the Lost Age line for 3000 Yen or more
October 2014 Ptera Spear (Legendary Weapon) Joshin Denki & Bic Camera Purchasing product from the Lost Age line for 3000 Yen or more
November 2014 Carnivac (Micron) Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
December 2014 Temenos Sword Toys"R"Us Japan Purchasing product from the Lost Age line for 3000 Yen or more
April 2017 Silver Temenos Sword Toys"R"Us Japan Purchasing any Transformers product for 2000 Yen or more
July 2017 Gold Vector Shield Various stores Purchasing any Transformers product for 2000 Yen or more
October 2017 Bronze Calibur Axe TakaraTomy Mall Ordering any Transformers product for 2000 Yen or more
November 2017 Gold Temenos Sword & Gold Battle Axe Various stores Purchasing any Transformers product for 5000 Yen or more
April 2018 Quad Barrel Shotgun Various stores Purchasing any Transformers product for 4000 Yen or more
August 2018 Super Transformation Three Great Robot Hero Legend Sword Various stores Purchasing any Transformers, Transforming Bullet Train Robot Shinkalion or Tomica Hyper Rescue: Drive Head product for 3000 Yen or more


"Cybertron Satellite" affiliate stores exclusive Fukutsu Town Matrix (left) and Mito Town Matrix (right).
Month / year Item Venue Requirement
October 2012 Mito Town Matrix (Matrix Collection) "Cybertron Satellite" affiliate stores Purchasing any Transformers product for 3000 Yen or more
December 2012 Fukutsu Town Matrix (Matrix Collection) "Cybertron Satellite" affiliate stores Purchasing any Transformers product for 3000 Yen or more


TakaraTomy artwork of Safety Prime.
Month / year Item Venue Requirement
? 2013 Safety Prime Original Ver. (EZ Collection) "Transformers GT x Kids' Walk" pre-race event Attending the "Kids' Walk" event as a kid


The not really "exclusive" Arms Micron Jin.
AEON exclusive Arms Micron Sen.
Month / year Item Venue Requirement
June 2013 Zan (Arms Micron) Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) Purchasing G01 Kenzan
June 2013 Jin (Arms Micron) Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) Purchasing G02 Jinbu
June 2013 Gan (Arms Micron) Various stores (including Toys"R"Us Japan, AEON, Yodabashi Camera & Amazon Japan) Purchasing G03 Ganoh
November 2013 Ex (Arms Micron) Toys"R"Us Japan Purchasing product from the Transformers Go! line for 3000 Yen or more
November 2013 Shou (Arms Micron) Edion, Yamada Denki & Yodobashi Camera Purchasing product from the Transformers Go! line for 3000 Yen or more
November 2013 Sen (Arms Micron) AEON Purchasing product from the Transformers Go! line for 3000 Yen or more
November 2013 Go (Arms Micron) Various stores Purchasing product from the Transformers Go! line for 3000 Yen or more
November 2013 Geki (Arms Micron) Joshin Denki & Bic Camera Purchasing product from the Transformers Go! line for 3000 Yen or more


Toys"R"Us Japan exclusive Q-Transformers Clear Starscream.
Month / year Item Venue Requirement
December 2014 QT-02E Clear Bumblebee Toys"R"Us Japan Purchasing five or more figures from the Q-Transformers line
? 2015 QT-M Optimus Prime "Transformers GT x Kids' Walk" pre-race event Attending the "Kids' Walk" event as a kid
January 2016 Clear Starscream Toys"R"Us Japan Purchasing five or more figures from the Q-Transformers line


Edion / Bic Camera / Hakuhinkan Toy Park / Hakubotan exclusive EZ Collection Strongarm Clear Ver.
Velocirazor saw a regular retail release through Hasbro, but was only made available in Japan as part of a Toys"R"Us exclusive campaign.
Toys"R"Us Japan exclusive Micron Ink.
Month / year Item Venue Requirement
March 2015 Bumblebee Clear Ver. (EZ Collection) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
March 2015 Steeljaw Clear Ver. (EZ Collection) Edion, Bic Camera & Kojima Purchasing product from the Adventure line for 3000 Yen or more
March 2015 Strongarm Clear Ver. (EZ Collection) Edion, Bic Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) Purchasing product from the Adventure line for 3000 Yen or more
April 2015 Optimus Prime Clear Ver. (EZ Collection) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
July 2015 Sideswipe Clear Ver. (EZ Collection) Ishinomaki, Yamada Denki & Yodobashi Camera Purchasing product from the Adventure line for 3000 Yen or more
July 2015 Toys"R"Us Prime (EZ Collection) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
November 2015 Divebomb (Micron) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
November 2015 Velocirazor (Micron) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
November 2015 Sawback (Micron) Yamada Denki, Yodobashi Camera stores & AEON "Cybertron Satellite" stores Purchasing product from the Adventure line for 3000 Yen or more
November 2015 Beastbox (Micron) Edion, Bic Camera, Hakuhinkan Toy Park (Ginza) & Hakubotan (Ishinomaki) Purchasing product from the Adventure line for 3000 Yen or more
April 2016 Micron Burn (Prime of Micron) Toys"R"Us Japan Purchasing any Transformers product for 3000 Yen or more
April 2016 Micron Rain (Prime of Micron) Yodobashi Camera, Yamada Denki, Bic Camera, Edion, Hakuhinkan Toy Park (Ginza), Hakubotan (Ishinomaki) Purchasing product from the Adventure line for 3000 Yen or more
July 2016 Micron Ink (Prime of Micron) Toys"R"Us Japan Purchasing product from the Adventure line for 3000 Yen or more
July 2016 Micron Sting (Prime of Micron) Yodobashi Camera, Yamada Denki, Bic Camera, Edion, Hakuhinkan Toy Park (Ginza), Hakubotan (Ishinomaki), AEON Purchasing product from the Adventure line for 3000 Yen or more