Commercial/Japan

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The toy battle of your childhood dreams.

The uniqueness of American Generation 1 Transformers commercials helped the line become a cultural phenomenon in the U.S. By contrast, Takara's G1 commercials, or "CM"s, were considerably more generic. Commercials for Fight! Super Robot Lifeform Transformers and Fight! Super Robot Lifeform Transformers 2010 have a distinctive Gregorian style "Trans-for-mer" chant at the end of them, but there was not much else to set them apart from other mecha toy commercials. They made use of the same type of stop motion animation that was used not only in commercials for Takara's Transformers predecessors Micro Change and Diaclone but for various other mecha toys including Gundam, GoLion, and even as far back as 1975 for Himitsu Sentai Goranger's toyline. The stop motion style of commercial is still used by TakaraTomy as evidenced by the advertising for Transformers Animated.

Curiously, Fight! Super Robot Lifeform Transformers and Fight! Super Robot Lifeform Transformers 2010 commercials (even some of those not re-using US commercial footage) made use of several variations of the US theme songs, despite the fact that said theme songs were not used for the Japanese dubs of the cartoon. A few variants were even recorded specifically for the Japanese commercials, such as the one used in the first Airbots and Stuntrons ad. Later on, Beast Wars and Beast Wars Metals ads would also make use of the theme song from their American counterpart.

Historically, Takara's advertising strategy has been to cover the entire toyline in some way, shape or form. This has resulted in some commercials where the toys get the bum's rush, staying on screen just long enough to show off both modes. The Beast Era has several egregious examples, in particular one ad that covers Scuba, Tasmania Kid, Big Horn, Apache, Dirge, Thrust, Starscream, BB, Megastorm and all four Autorollers for a grand total of thirteen toys! The whole line philosophy has been maintained as recently as the Car Robots line.

In addition to toy commercials, Takara has also advertised via promotional videos, which occasionally offered as magazine or DVD extras, that tease an upcoming series or give supplemental information. Commercials for music singles and soundtracks for the various series have also aired on TV, possibly as early as Beast Wars. And of course there's the commercials for Beast Wars sausages. Really. We wouldn't lie to you.

Generation 1

Fight! Super Robot Lifeform Transformers

Class of '85

• Toyline [1]

Toy segment: A presumably crystal castle of unknown location and origin, holding Convoy trapped within, dissolves into thin air. Somewhere else, the Cybertron forces spread apart to reveal a rising and not-dissolved Convoy. The Destron forces do the same for Megatron. Warp and Meister fire shots which collide in a midair explosion.

Notes: A red Bumble and yellow Cliff are used.

• Convoy & Megatron [2]

Notes: This is a dubbed version of the American ad with some of the animation removed. The theme song is undubbed.

• Convoy & Megatron [3] - Edited-down version of the previous commercial.

• Secret Emblem [4]

Notes: Uses clips from the American rubsign ad (with some reordering) mixed with clips from the "Toyline" commercial.

• Dinobots & Buildrons [5]

Toy segment: The Dinobots and Buildtrons square off on an ice planet in the middle of a solar eclipse.

• Laserwave [6]

Notes: This commercial is the Shockwave/Laserwave segments of the U.S. "Jetfire & Shockwave" ad dubbed over. Naturally, the Jetfire segments were dropped due to Takara's legal inability to sell the Bandai-owned Jetfire mold in the Japanese market. Includes an end tag for the Devastor giftset.

• Soundwave [7]

Notes: Same as the U.S. Soundwave ad with the narration and kids dubbed over.

Fight! Super Robot Lifeform Transformers 2010

• Kabaya Standard kits [8]

Toy segment: Kits for Ultra Magnus, Convoy, and Blitzwing are shown stop-motion transforming. Shots of the Broadcast, Frenzy, Jaguar and Silverbolt kits in one mode fade into shots of their other mode.

Notes: The Jaguar kit is shown in flipped colors that are accurate to the original toy instead of the final production colors.

• Airbots & Stuntrons [9]

Toy segment: The Airbots take off from Metroflex and fly over a desert. They all transform to robot mode and then combine into Superion. Firebolt and Air Rider disconnect, rotate diagonally around Superion's torso, and then reconnect as his right arm and left leg, respectively. Meanwhile, the Stuntrons have been driving in the desert below. They too transform to robot mode before combining into Menasor. Dead End and Drag Stripe disconnect and rotate around Menasor's torso to become his left and right arm, respectively.

Scramble Power!

• Airbots & Stuntrons [10] - Edited down from the previous commercial.

• Airbots & Stuntrons 2 [11]

Notes: Combines animation and footage from the U.S. Stunticons and Aerialbots commercial with footage from the Airbots and Stuntrons ad, along with a new clip of the Stuntrons designed to be a parallel to the segment where squares flip to reveal the individual Airbots.

For red eyes, Clear Eyes is awesome.

• Ultra Magnus & Galvatron [12]

Toy segment: Ultra Magnus drives through the desert carrying Silverbolt while Galvatron fires on him from an overlooking cliff in cannon mode. Silverbolt takes off from Magnus's trailer, prompting Galvatron to transform to robot mode. Ultra Magnus transforms just in time to receive a REALLY ineffective flying clothesline from Galvatron.

Notes: This is the same desert in which the previous commercial took place. Whatever celestial body this desert is on, it's in very close proximity to a ringed planet. Galvatron's cannon blasts are marked by explosions occurring near Magnus, accompanied by laser blast sounds from the cartoon. There's also a lighting effect that seems to have an external source, rather than Galvatron's own light-up gimmick. Ultra Magnus's eyes light up red despite the toy not having that ability.

• Ultra Magnus & Galvatron [13] - Edited down from the previous commercial.

• Ultra Magnus & Galvatron 2 [14]

Notes: Combines the animation from the U.S. Ultra Magnus and Galvatron commercial with toy footage from the first Japanese ad. The scene of Galvatron firing on Magnus has had a visual laser effect added to it.

"The Spark Eternal!"

• Convoy Is Dead! campaign short (コンポイが死んだ!キャンペーン篇) aka 2010 debut promo? [15]

Several helicopters lift the sparking corpse of Convoy above Manhattan. Down below, a crowd of onlookers chant his name. This leads to a teary-eyed boy yelling "Convoy!"

Notes: Silhouettes of Rodimus Convoy and other 2010 toys are shown. The end looks like it indicates it will begin airing sometime in November of that year. This 1986 campaign spot was later included on the 1989 The Transformers: The Movie - Apocalypse: Be Eternal, Matrix VHS.

• Convoy is dead! campaign short (コンポイが死んだ!キャンペーン篇) aka 2010 debut promo? [16] - Edited down from the previous commercial.
• Convoy is dead! campaign short (コンポイが死んだ!キャンペーン篇) aka 2010 debut promo? [17] - A slightly different ending which looks like it gives a specific airing date of November 14th of that year

• Rodimus Convoy [18]

Animation: Rodimus Convoy vs Galvatron from The Transformers: The Movie.

Toy segment: Rodimus Convoy drives through a canyon before transforming to face off with Galvatron in front of Cher.

Notes: The animation in this commercial is quite likely the first time ever that any part of the movie had been publicly shown in Japan.

• Rodimus Convoy[19] - Edited down from the previous commercial.

Thunder, thunder, thunder, thunder CATS!

• Animatrons [20]

Animation: Reused from the U.S. Predacons commercial.

Toy segment: A ginormous Galvatron looms over the Destron forces. He then fires at the Cybertron emblem from the scene transition, destroying it. The Animatrons transform from their animal modes to their robot modes and then combine into Predaking.

• Animatrons [21] - Edited down from the previous commercial.

• Metroflex [22]

Toy segment: The Protectobots are shown departing from Metroflex's desert location. Elsewhere in the desert, the Combatrons are roaming around. Both teams combine and display their Scramble Power before meeting up with Superion and Menasor. Metroflex transforms to his mobile battle station mode and then robot mode. His shadow is seen looming over the combiners before he rises in full view behind Slammer, Scamper and Six-Gun.

• Metroflex [23] - Edited down from the previous commercial.

• Metroflex, Airbots & Stuntrons [24]

Animation: Reused from the American Aerialbots and Stunticons ad and the Metroplex/Combaticons ad.

Toy segment: Scenes of Metroflex transforming and rising up, reused from the previous ad.

• Metroflex & Dinosaurer [25]

Animation: Reused from the American Protectobots/Trypticon ad and the Metroplex/Combaticons ad.

Toy segment: Metroflex transforming and rising, reused from the Metroflex ad, and a montage of Dinosaurer's various modes, reused from the American ad.

Notes: Both versions of this ad finish with an end tag for a Transformers board game.

• Metroflex & Dinosaurer [26] - Edited down from the previous commercial.

Watch this!

• Watches [27]

Animation: Reused from the U.S. ads for Ultra Magnus & Galvatron and Aerialbots & Stunticons.

Toy segment: An Ultra Magnus watch appears on the wrist of an unknown human individual. The human subsequently flips the watch into its robot mode. Watches for Galvatron and then Superion have their transformations demonstrated.

• Scramble City line [28]

Toy segment: Metroflex rises up from somewhere to join Slammer, Scamper and Six-Gun. Cut to a shot where we pan up to see Dinosaurer sitting in city mode on a plateau. After cuts to shots of Dinosaurer's dinosaur and mobile battle station modes, we see Ultra Magnus's eyes glowing red. Galvatron transforms and performs a weak flying clothesline. Superion and Menasor face off, then Bruticus and Guardian demonstrate their Scramble Power. Menasor and Bruticus go to meet up somewhere before returning to take on Superion and Guardian. The Cybertron forces stand in a row to face off against the Destrons, who are also standing in a line, as Condor and Buzzsaw swoop overhead. The whole scene is rather surreal, as the toys stand there statically while explosions go off all around them.

Notes: An instrumental version of "Transformer" plays in the background.

• Transformers: Mystery of Convoy game [29]

Notes: Combines animation from the U.S. Ultra Magnus toy commercial with actual game footage.

• Cybertron Triple Changers and Octane [30]

Animation: Sandstorm and Broadside transforming, reused from the American ad; excerpt of Springer transforming from robot to helicopter taken from The Transformers: The Movie.

Toy segment: Springer flies, then drives over rocky terrain before transforming. Broadside and Sandstorm transform via split-screen slide show, then join up with Springer. Octane flies, then drives through a different rocky terrain and then transforms. All four cycle through their modes on yet another type of rocky terrain.

• Cybertron Triple Changers and Octane [31] - Edited down from the previous commercial.

The Headmasters

"AUUUUGHHHHHHHH!"

• Targetmasters [32]

Toy segment: Artfire, Stepper, Crosshairs, Sureshot and Blanker drive through a desert while Misfire flies overhead. The Cybertrons' Targetmaster partners jump off a nearby cliff to join the Targetmaster Cybertrons, who have transformed.

Notes: Includes an end tag promoting Pretender Lander.

• Targetmasters [33] - Edited down from previous commercial.

• Trainbots [34]

Toy segment: The Trainbots zoom along their rails in pairs until all six fly off the rails towards each other to form Raiden.

• Trainbots [35] - Edited down from previous commercial.

• Headmasters [36]

Toy segment: Chromedome departs from a desert base and meets up with Hardhead, Brainstorm and Highbrow. They head towards the Destron Headmasters Skull, Weirdwolf, and Wipe. Chromedome transforms to robot mode, with his chest panel flipped down to reveal his stats.

• Headmasters [37] - Edited down from previous commercial.

• Fortress Maximus and Mega Zarak [38]

Toy segment: Mega Zarak walks through the desert in scorpion mode, grabbing Fortress Maximus as the latter flies overhead. Fortress Maximus gets himself loose and transforms into robot mode. Zarak remains in scorpion mode and fires ineffectively while Fortress Maximus slashes him with the Master Sword.

• Fortress Maximus and Mega Zarak [39] - Edited down from previous commercial.

• Sixshot [40]

Toy segment: Sixshot lands on a planet, then has his various modes counted off.

Notes: Strangely enough, the counting is done in English.

• Sixshot [41] - Edited down from previous commercial.

Super-God Masterforce

Dum dum, dum dum...

• Pretenders [42]

Toy segment: A set of very large doors swings open to reveal Metalhawk, who stomps forward for a bit before being confronted by the Destron Pretenders Blood, Dauros and Gilmer. Metalhawk splits from his Pretender shell and swoops down at the Destrons.

• Pretenders [43] - Edited down from previous commercial.

• Super Ginrai [44]

Toy segment: Ginrai drives down a street, only to have Buster and Hydra pop up and take pot shots at him. Ginrai responds by transforming into Super Ginrai and firing at Buster and Hydra as they fly by.

Notes: This commercial takes place in the same area as the previous one. Ginrai apparently has difficulty with moving targets, as he misses at least twice before possibly landing some shots.

• Super Ginrai [45] - Edited down from previous commercial.

• God Ginrai [46]

Toy segment: Ginrai drives out of a city while towing Godbomber, then transforms into God Ginrai for some reason.

• God Ginrai [47] - Edited down from previous commercial.

"We are the terrors that flap in the night! We are the GPS that threatens your Mega Zarak."

• Buster and Hydra [48]

Toy segment: Hydra and Buster pop up on top of skyscraper to see Ginrai driving down the road. They swoop down in their separate jet modes before combining.

• Overlord [49]

Toy segment: The Overlord tank component rolls through a ruined city while the jet component flies towards the tank component. Mega and Giga show up to combine the components into Overlord's robot mode.

• Overlord [50] - Edited down from previous commercial.

Victory

"Trini, fearless and agile. The Sabertooth Tiger Dinozord will be under your command."

• Victory Leo [51]

Toy segment: Victory Leo runs through a war zone before transforming to robot mode.

• Star Saber [52]

Toy segment: Star Saber flies through an icy wasteland before transforming to robot mode.

Notes: Some airings of this commercial included an end tag for Deszaras.

• Star Saber [53] - Edited down from previous commercial.
• Star Saber [54] - Edited down from previous commercial, without Deszaras ending.

• Victory Saber [55]

Toy segment: Victory Leo runs through a war zone before transforming to robot mode. Star Saber is there too, and they combine into Victory Saber.

• Victory Saber [56] - Edited down from previous commercial.

• Brainmasters [57]

Toy segment: Blacker, Laster and Braver drive through a desert. Blacker transforms to robot mode, then the trio combines into Road Caesar.

Notes: Includes an end tag for Liokaiser.

• Brainmasters 2 [58]

Toy segment: Blacker, Laster and Braver drive through a desert. Laster and Braver screech to a halt, doing a 180 in the process, and transform to robot mode. Blacker flies off some rocks and transforms as well.

• Liokaiser & Deszaras [59]

Toy segment: Drillhorn, Jallguar, and Killbison drive along as Deszaras, Guyhawk, Hellbat and Leozack fly over head. The Breastforce combine into Liokaiser while Deszaras transforms to robot mode.

Zone

• Dai Atlas [60]

Animation: Excerpt from Enter the New Supreme Commander, Dai Atlas! with Micromasters hopping around and Dai Atlas leaping into the air to transform.

Toy segment: Cragun finishes Dai Atlas's construction by installing his spark batteries. Dai Atlas scoots out of the scaffolding he was under to transform to drill tank mode. He then switches to jet mode before finally converting to base mode. The Super Car Patrol Team pours out of Dai Atlas while Speeder spins around on the gun turret like it's a merry-go-round.

Notes: Missile Bull makes a cameo at the beginning of the toy segment.

• Dai Atlas [61] - Edited down from the previous commercial.

• Micromaster Rocket Base [62]

Animation: Star Saber points at a huge group of Micromasters.

Toy segment: Said group of Micromasters turns real, and the Rescue Patrol Team transform to their robot modes. Moonradar blasts off in the Rocket Base's rocket while the remainder of the toy transforms from launching pad to base. Sunrunner, despite not having VTOL jets, lands vertically on the helicopter pad while Holi emerges from a compartment at the base of the rocket. Boater takes aim from the lower gun turret, and a large Micromaster city is shown complete with Micromasters manning the stations.

• Micromaster Rocket Base [63] - Edited down from the previous commercial.

Return of Convoy

• Sky Garry [64]

Toy segment: Sky Garry flies over Grandus to land on a plateau in front of...Grandus? Sky Garry unloads his cargo of three Micro Trailers, one of which enters Grandus and opens to reveal Lucas. Sky Garry transforms to robot mode.

• Sky Garry [65] - Edited down from the previous commercial.

"This elevator could use a few windows. First floor, housewares."

• Grandus [66]

Toy segment: Grandus rolls through a rocky area before opening his front panel to reveal his inner workings. A Micro Trailer enters a compartment and opens to reveal Lucas. Lucas then rides the elevator up past Dropshot.

• Star Convoy [67]

Toy segment: Star Convoy drives through a rocky desert area, then transforms to base mode. Members of the Liner Team are seen manning the base and exiting from Micro Trailers before Star Convoy transforms to robot mode.

• Sixliner [68]

Toy segment: D-Go, Alan, Joe, Leaf, Night and Spark play around in Dai Atlas and Grandus before forming Sixliner.

Operation Combination

• Sixtrain [69]

Toy segment: Desire, Atlan, Converter, Raise, San D-Go and Windy somehow roll through a rocky area sans rails before forming Sixtrain.

Beast Wars

Beast Wars

Rhinox's black period.

• Kabaya toys [70]

Animation: Excerpts from Beat the Destrons.

Toy segment: Convoy and Rhinox stand together, then face down Megatron. All three transform.

• Enter the Super Lifeform Transformers VHS [71]

Animation: Various excerpts from "Enter the Super Lifeform Transformers", "Beat the Destrons", "Cheetus's Crisis", "Operation: Time Bomb Transfer!", and "Floating Island Death Match Part 2".

• Enter the Super Lifeform Transformers VHS [72] - Keeps some of the excerpts from "Beat the Destrons" and "Cheetus's Crisis" and adds scenes from "The Aerial Mountain Explodes".
• Enter the Super Lifeform Transformers VHS [73] - Keeps some excerpts from "Beat the Destrons", "Operation: Time Bomb Transfer!", and "Floating Island Death Match Part 2" and adds an excerpt from "Convoy Disappeared".

Come on Takara, did she have to give up that easily?

• Deluxes [74]

Animation: Excerpts of Blackwidow and Tigatron transforming to robot mode from "Kick of the Spider Woman" and "Solitary Warrior Tigatron" respectively.

Toy segment: Tigatron and Blackwidow transform and attack each other from neighboring plateaus. Rhinox, Shadow Panther, Howlinger and Buzz Saw also transform and stand on plateaus. All of Takara's Cybertron figures face off against all of Takara's Destrons.

Notes: When we say all, we mean all. Convobat stands alongside Ultra Class Convoy while Megaligator stands alongside Megatron. Includes an end tag for the Volcano Showdown playset w/Armor & Snapper.

• Deluxes [75] - Edited down from the previous commercial.

• Home video [76]

Notes: Various clips from the cartoon play as the narrator talks about the home video series.

Beast Wars II

Prime plays basketball, Motorarm referees American football.

• Jointrons [77]

Toy segment: One at a time, the Jointrons transform and dance before combining into Tripledacus.

Notes: Includes an end tag for God Neptune.

• Magnaboss and God Neptune [78]

Toy segment: Lio Junior and his dad stand side by side on a rocky ledge at sunset. Santon stampedes towards Lio Junior. Santon wiggles his ears and Lio stamps his paw as Skywarp lands on a nearby rock and flaps his wings. The trio transform and wave their weapons frantically. God Neptune then shows up, prompting the three Maximals to combine into Magnaboss in order to take him on.

• Insectrons [79]

Toy segment: Tonbot, Bigmos, and Mantis swoop down and transform. Drill Nuts, Powerhug, and Scissor Boy burrow up from under the sand and transform.

• Lio Convoy and Galvatron [80]

Toy segment: Lio Convoy deploys his mane arsenal as Galvatron blasts through some nearby rock in his drill tank mode. Lio Convoy transforms to robot mode and displays his Energon Matrix. Galvatron transforms to robot mode and then dragon mode before flying at Lio Convoy. Lio holds him off using his mane's spinning gimmick thing.

• Scuba, Tasmania Kid, Big Horn, Apache, Dirge, Thrust, Starscream, BB, Megastorm and Autorollers [81]

Toy segment: Megastorm maneuvers in tank mode. Apache transforms to robot mode. Megastorm follows suit and then fires at Apache. Apache's response is to raise his weapon in the air while lightning flashes behind him. Bighorn transforms. Starscream and BB transform and BB demonstrates his cannon. Tasmania Kid transforms to robot mode. Dirge taxis on a runway before transforming. Ikard emerges from a body of water and transforms on land. Thrust transforms in mid-air. Autocrusher, Autojetter, and Autolauncher stand together on a desert road not far from a city. Autostinger rolls up behind them and transforms.

"Let me introduce you to my leetle friend!"

• Gigastorm, Cyborg Beasts and Ikard w/Tako Tank [82]

Toy segment: Lio Convoy spins his mane while Galvatron lands in dragon mode. Tonbot, Bigmos and Mantis swoop down. Tripledacus just stands. Magnaboss and God Neptune clash. The Tako Tank rolls up and squirts water, then transforms to reveal its base mode and Ikard working the weapons systems. Gigascouter rolls down a ramp in Gigastorm's base mode. Gigastorm transforms to dinosaur mode, stomps around and breathes fire at Ikard and the Tako Tank. Hellscream, Max-B, Dirgegun, and Thrustor transform.

• Beast Wars II: Act 1 & 2 on VHS [83]

Animation: Various excerpts from Beast Wars II.

• Sausages 1 [84]

Notes: Advertises special sausages sold in conjunction with the Beast Wars Special Super Lifeform Transformers movie.

• Sausages 2 [85] - Same as the previous commercial with an added bit about bio cards included with the sausages.

• Beast Wars Special Movie [86]

Animation: Excerpts of Metals Convoy transforming and firing his Gatling guns, Metals Megatron transforming, Lio Junior running through a forest in lion mode, Galvatron growling (we think), Lio Convoy looking and Lio Convoy and Convoy preparing for battle.

Beast Wars Neo

WhY wAsPiNaToR's ShOuLdErS hUrT?

• Blentrons & Metals Powered Convoy [87]

Animation: Brief excepts of Metals Megatron firing at Metals Rattle and Depth Charge turning in front of the camera.

Toy segment: A hornet (Latolata with his lionfish head replaced by Waspinator's) and a lionfish blend together to become Latolata. Latolata, Elphaorpha, and Drancron face off against Big Convoy and Magmatron]]. Metals Powered Convoy raises his weapon.

Notes: This commercial is split into two halves, with the first half covering the Blentron toys and the second half featuring Powered Convoy.

• Mach Kick and Archadis, Sharp Edge, Bump, Hardhead, Bazooka [88]

Toy segment: Archadis transforms in mid air. Mach Kick transforms and attacks Archadis with his tail whip. Sharp Edge transforms. Hardhead, Bump, and Bazooka all transform.

Wheeljack said there'd be days like this.

• Big Convoy and Magmatron [89]

Toy segment: Big Convoy and Magmatron face off in a frozen land.

Notes: Actual explosion and sparkler effects return to denote damage inflicted on Big Convoy by Magmatron.

• Big Convoy and Magmatron [90] - Edited down from the previous commercial.

• Sausages [91]

Notes: Excerpts of Big Convoy from Beast Wars Neo play in the background as the Tech Spec-type cards included with the sausages are highlighted, including an animation of a tech spec meter. The sausages themselves are shown at the very end.

Edward's pet, Geoffrey Scissorhands.

• Longrack, Guiledart, Colada, and Saberback [92]

Toy segment: Longrack transforms and attacks Guiledart with his claw weapon. Guiledart gets loose, transforms and fires at Longrack. Colada transforms, then Saberback transforms. Break, Randy, Rockbuster, and Stampy transform as a group. Crazybolt, Dead End, Hydra and Sling transform as a group too. Stampy transforms into his scissors mode for Longrack to wield.

• Longrack, Guiledart, Colada, and Saberback [93] - Edited down from the previous commercial.

Notes: Includes an end tag for Heinrad, highlighting his alarm clock feature.

• Cartoon debut promo [94]

Animation: Not animation per se, but pans are done on stills of Big Convoy by himself, Big Convoy commanding the other Maximals, and the Maximals standing together as a group.

Notes: This spot advertises the series debut of the Beast Wars Neo cartoon. "Love For Ever: Kimi o Mamoru Tame ni", the theme song for Beast Wars Neo, is used as background music.

Beast Wars Metals

Monkey shines.

• Metals Convoy and Megatron [95]

Animation: Very brief excerpts of a zoom-in on Convoy and Megatron turning his head.

Toy segment: Convoy and Megatron transform and face off on a TRON-style grid.

Notes: Uses the American Beast Wars theme song as the background music track.

• Beast Wars Metals: Convoy Daihenshin! promo [96]

Animation: Excerpts of Megatron waggling his head and firing his tail weapon at Rattle, Depth Charge walking out of the water, a Cyber-Raptor turning its body, Blackwidow firing from behind a rock, Rhinox blasting away, Powered Convoy transforming and flying off, and Powered Convoy extending his hand.

• Beast Wars Metals: Convoy Daihenshin! promo #2 [97]

Animation: Excerpts of Metals Convoy sailing in on his hoverboard before transforming, Metals Megatron transforming to flying T-Rex mode and taking off, Metals Rattle racing off, Cheetus, Rhinox and Tigatron witnessing Convoy's transmetalization, and a zoom-in on Megatron.

Car Robots

• Car Robot Brothers and Gigatron [98]

Toy segment: Mach Alert drives through a tunnel, Wildride drives off-road, and Speedbreaker is on a street. Mach Alert and Wildride join Speedbreaker, and all three screech to a halt before transforming. Gigatron appears in all six modes at once before facing off with the Car Robot Brothers.

Notes: Includes an end tag for a Brave Maximus giveaway.

• Super Fire Convoy [99]

Toy segment: Super Fire Convoy drives through a Global Space Bridge tunnel. He transforms to robot mode, then into Super Fire Convoy.

Notes: Includes an end tag for a Brave Maximus giveaway.

• Team Shinkansen [100]

Toy segment: Team Shinkansen shoots down the rails before jumping into the air to transform. They combine into JRX to take on Gigatron.

• Buildmaster and Black Convoy [101]

Toy segment: The Buildmaster group works on some construction projects despite not being anywhere near an actual construction site. After they transform to robot mode, Black Convoy appears. To combat him, the Buildmasters combine into Build King.

• God Magnus and Super Car Robot Brothers [102]

Toy segment: God Magnus, in car carrier mode, carries the three super mode Car Robot Brothers, who then disembark and transform. God Magnus transforms and fires his machine guns like there's an ammo sale at S-Mart. Fire Convoy then conveniently appears so the two can form God Fire Convoy.

Notes: Includes an end tag for a postcard drawing for the Matrix Blade.

Transformers Tatakai

• Trailer [103] (Full version)/[104]

Animation: Excerpts of game footage/cut scenes featuring the Destrons attacking the Cybertrons on a bridge on Earth, Convoy opening his chest to reveal the Matrix, a rundown of the transformations and identities of each character, Convoy and Megatron facing off, Chromedome doing a backflip onto his Transtector body with his stats showing, Wheeljack and Meister transforming and driving, Weirdwolf attacking, Soundwave ejecting one of his tapes, Chromedome being attacked by Weirdwolf, and Galvatron battling Rodimus Convoy.

Notes: This trailer has no vocal narration. All text in the trailer is in English, including the Transformers logo. The background music is a heavily remixed version of "The Transformers (Theme)" from The Transformers: The Movie. Some uploads of the trailer do not have the segment at the beginning with the text "A.D. 2003. We now return to" followed by the Transformers logo. The words "Coming Soon" and then the Playstation button symbols at the end are also missing from those uploads.

The confrontation of the fate. A battle without an end.

Legends of the Microns

This hand and eye of mine glow with an awesome coordination!

• Unicron [105]

Toy segment: A number of Transformers, including Convoy and Jetfire, fly towards Unicron, who transforms and makes his fist glow.

• Jet Convoy and Shockwave [106]

Toy segment: Shockwave flies over Convoy, then transforms and lands between him and Megatron. Jetfire swoops in from the heavens and gets between Shockwave and Convoy. Shockwave combines with Megatron, prompting Jetfire and Convoy to form Jet Convoy. The two combiners face off.

Notes: Includes an end tag for Ultra Magnus.

• DVD [107]

Animation: Various excerpts from the Legends of the Microns cartoon.

Notes: Tailslide is used as an example of the bonus Mini-Con pack-ins. Features an end tag for the singles for "TRANSFORMER -Dream Again-" and "Never Ending Road".

• Legends of the Microns "Special Secret Video: Strongest Robot Army" [108]

A promotional video for the then-upcoming Legends of the Microns cartoon and toyline. It was released on a VHS tape that came with the February 2003 issue of TV Magazine. Included in the video are profiles on Convoy, Hot Shot, Grap, Ratchet, Megatron, Ironhide, Sandstorm, and Starscream. The profiles consist mainly of their animated transformations and powerlinxing, along with their Tech Specs. Profiles are shown for the Street Speed Microns, Race Microns and Air Defense Microns, consisting of their animated transformations, combinations and Tech Specs. The early releases of the Legends of the Microns toyline are shown at the end. The first three Legends of the Microns CD singles also get a mention at the end of the video.

• Legends of the Microns "Special Secret Video: The Enormous Robot Unicron Descends" [109]

Notes: Also known as "The Coming of Unicron", this is a video promoting the appearance of Unicron in Legends of the Microns. It includes a flashback to The Transformers: The Movie (strangely labeled as being in 1985) and toy commercials for Unicron, Jet Convoy/Shockwave and the Legends of the Microns DVDs. This video was given away on DVDs to the first 4000 customers to buy Legends of the Microns toys at Toys"R"Us Japan stores in September of 2003.

Super Link

"Hey, hey! We're Convoy's flunkies! And 'bots say we flunky around. But we're too busy linking, to put any Destrons down."

• Inferno, Hot Shot, Roadbuster, & Sky Fire [110] (MegaZarak end tag) / [111] (Landmine end tag) / [112] (Galvatron end tag)

Toy segment: The four Cybertrons fly/drive along before transforming to robot mode. Hot Shot and Inferno Super Link together, as do Roadbuster and Sky Fire. The end tag features either MegaZarak, Landmine, or Galvatron transforming.

• Grand Convoy [113]

Toy segment: Grand Convoy drives along with Inferno, Hot Shot, Roadbuster, and Sky Fire. Grand Convoy leaps off a cliff and transforms to robot mode. He summons the Grand Force to form the Grand Cross.

• Omega Supreme [114]

Toy segment: Omega Supreme flies through the air and rides the rails before transforming to robot mode and landing near Grand Convoy. The two combine to form Powerlinx Omega Supreme.

• Rodimus Convoy [115]

Toy segment: Rodimus Convoy powerlinx with Red Alert, Hot Shot, Roadbuster, Sky Fire, and Inferno.

• Wing Saber [116]

Toy segment: Wing Saber Super Links with Grand Convoy to form Wing Convoy. Wing Convoy flies through a large group of Terrorcons so fast, they miss him and shoot each other.

• Super Link "Special Secret Video: Super Combining Soldiers" [117]

Notes: A promotional video for the then-upcoming Super Link cartoon and toyline. It tells the back story of Super Link before going into profiles for Grand Convoy, the Grand Cross, Sky Fire, Hot Shot, Inferno, Super Linking, Roadbuster, Blast Arm, and Kicker. The Terrorcons and Megazarak also get a mention. The video finishes out with a photo gallery of the some of the earlier Super Link toy releases. Several pieces of concept art are shown. This video was released on a VHS tape or DVD packaged with the December 2003 issue of TV Magazine.

• Original Soundtrack Mission I [118]

Animation: Various excerpts from Super Link.

• DVDs [119]

Animation: Excerpt of Grand Convoy and the Grand Force forming the Grand Cross.

Robotmasters

When it's laser time put on the 3-D shades!

• Robotmasters toyline [120], [121]

Animation: Starscream fights Optimus Primal as Convoy takes on Beast Megatron. Megatron's dino head bites Prime on the hand.

Toy segment: The Destrons and Cybertrons stand around as the camera pans and cuts, then explosive effects go off around them.

Notes: This ad was available on the DVD packed in with RM-01 Convoy and RM-21 Burning Beast Convoy.

• Robotmasters toyline 2 [122], [123]

Animation: Starscream, Convoy, Beast Convoy and Beast Megatron all strike poses.

Toy segment: Megatron transforms amongst the other Destrons. Ligier and the Cybertrons race toward camera. Convoy and Beast Convoy transform. The entire Robotmasters toyline stands around while laser effects are superimposed on them.

Notes: This ad was available on the DVD packed in with RM-01 Convoy and RM-21 Burning Beast Convoy. Includes an end tag for the Cybertron City giveaway contest.

Galaxy Force

• Cartoon debut promo [124]

Animation: Various excerpts from Galaxy Force.

• Galaxy Convoy and Nitro Convoy [125]

Toy segment: Galaxy Convoy races down a city street with Exellion, Jackshot and Backpack and Dreadlock flying overhead. Convoy transforms to robot mode, then Super Mode. He demonstrates his Force Chip-activated abilities. Nitro Convoy transforms.

Notes: The Nitro Convoy segment comes from a Takara promotional video.

• Galaxy Convoy and Master Megatron [126] - An edited-down version of the previous commercial with the Nitro Convoy segment replaced by a Master Megatron segment. The Master Megatron segment comes from the same promo video as the aforementioned Nitro Convoy segment.

• Ligerjack & Sonic Bomber [127]

Toy segment:Ligerjack transforms to lion mode before forming Liger Convoy with Galaxy Convoy. Sonic Bomber combines with Galaxy Convoy into Sonic Convoy.

• Ligerjack [128] - The Ligerjack portion of the previous commercial.

• Flame Convoy [129]

Toy segment: Flame Convoy stomps on the ground, flips out his extra heads and spews fire before transforming.

• "CALL YOU... Kimi to Boku no Mirai" CD single [130]

Animation: Various Galaxy Force excerpts, including Galaxy Convoy's stock footage transformation.

• New Show: Transformers Galaxy Force Special Clip [131]

Notes: A demo reel with test footage of Galaxy Convoy, Master Megatron, Starscream, various Cybertrons, and Vector Prime. Originally aired on a TV in Takara's booth at the 2004 Tokyo Entertainment Market. The narration and opening theme music was replaced with Lion's rendition of the Transformers theme song for the video's release on DVD. The DVD was given away via Toys"R"Us Japan stores to the first 10,000 customers purchasing GC-01 Galaxy Convoy in December 2004.

• Rise! New Commander Galaxy Convoy!" [132]

Notes: Narrated by Galaxy Convoy, the video starts off by going over the back story for Galaxy Force. Galaxy Convoy then starts profiling his troops Guardshell, Exillion, Jackshot, and Backpack. He then talks about Earth and the Cybertrons' human allies, Coby, Bud, and Lori. Finally, he discusses the Destrons Master Megatron, Starscream and Thundercracker. This video, along with "Toy Introduction" and "Robotmasters Special Footage: Fight! The Group of the Strongest Commanders!", was released on the Galaxy Force "Special Secret DVD" packed in with the December 2004 issue of TV Magazine.

• Toy Introduction [133]

Notes: Galaxy Convoy comments upon the early Galaxy Force toy releases and urges you to get them from your local toy retailer when they're released. This video, along with "Rise! New Commander Galaxy Convoy!" and "Robotmasters Special Footage: Fight! The Group of the Strongest Commanders!", was released on the Galaxy Force "Special Secret DVD" packed in with the December 2004 issue of TV Magazine.

• Transformers - Galaxy Force! Secret File! [134]

Notes: Similar to the previous video in that Galaxy Convoy once again describes the back story of Galaxy Force and profiles his allies and enemies. This time, however, there are additional characters profiled. These include Dreadlock, Vector Prime, the Micron Team, Skids, Autolander, Gasket, Landbullet, Nitro Convoy, Fang Wolf, and Flame Convoy. This video was released along with the "Toy Data File" as a pack-in DVD with the March 2005 issue of TV-Kun.

• Toy Data File [135]

Notes: Galaxy Convoy talks about the abilities of his allies and enemies while their toys demonstrate. Includes Galaxy Convoy, Master Megatron, Noisemaze, Nitro Convoy, Skids, Autolander, Gasket, Landbullet, Inch-Up, Fang Wolf, Dino Shout, and Flame Convoy. This video was released along with the "Secret File" as a pack-in DVD with the March 2005 issue of TV-Kun.

You, go get the Transformers Galaxy Force toys too!

Transformers

• Teaser [136]

Premiered ?? 2007. Same as the English teaser trailer with the text narration and logo switched to Japanese.

• Trailer #1 [137]

Premiered ?? 2007. Has an introduction by Steven Spielberg and Michael Bay where they speak mostly in English and what Japanese they do speak is not well pronounced. The trailer itself is an edited down (to accommodate the intro no doubt) version of the 1st full length U.S. trailer with the brief scene of Sam and Mikaela happening upon a recently crash landed Transformer, every scene between "And Executive Producer Steven Spielberg" and "Most will come to destroy us", and the scene of Sam being questioned by Barricade have been removed. The scenes of Sam and Mikaela holding hands and Starscream flying have been flipped. The scenes between Starscream jetting and Bonecrusher destroying the bus have all been removed except the scene of Lennox holding Fig's hand. In their place, a scene with Scorponok has been added in. The text narration has been changed to Japanese and Japanese subtitles have been added.

• Trailer #2 [138]

Premiered 26 June 2007. Similar progression of scenes to the first theatrical trailer, but using many new scenes which had not been used in promotional spots up to that point. Features an ad for a Transformers-themed transforming pen at the end of the trailer.

• TV spot #1 [139]

Air date ?? July 2007. Same as the English language spot "Hidden" with text narration in Japanese. Has the same transforming pen end tag as trailer #2.

• Super Event(?) [140]

Air date ?? July 2007. Same as the English language spot "Everything Changes" with the text narration changed to Japanese. Keeps the English announcer's "Transformers" at the end, albeit with the 's' cut off.

• Super Event(?) [141] - Edited down version of the previous commercial.

• Countdown (?) [142]

Air date ?? July 2007. "What you're about to see, is totally classified." "Dear god, what is this?" "WE'RE UNDER ATTACK!" "We're facing war against a civilization far superior to our own." "Our enemy could take any shape. They could be anywhere." "GO GO GO GO!" "NO NO NO MOVE!" "INCOMING!" "What is that?" "BRING IT!"

• Transform(?) [143]

Air date ?? July 2007. "My god." "Cool mom!" Features a clip of Frenzy transforming into Mikaela's cellphone that isn't used in any other promos.

• Transform(?) [144] - Edited down version of the previous commercial.

• Action(?) [145]

Air date ?? July 2007. "My god." Features Blackout in Mission City, Scorponok chasing the soldiers, Sam retreating from Barricade, Starscream flying and Sam running from Megatron. Utilizes Linkin Park's "What I've Done" as background music.

• Drama [146]

Air date ?? July 2007. "We're facing war against a civilization far superior to our own." "Good luck to us all."

• TV Spot #6 [147]

Air date ?? July 2007. Has no narration of any kind. Uses a number of scenes not used in other ads including Bumblebee being restrained under Hoover Dam by Sector Seven, Nokia-bot knocking itself out, and the steering wheel robot attacking the socialite.

• #1 Movie [148]

Air date ?? August 2007. Same as the 15 second version of "Transform" with a caption promote the movie's status as the #1 film in Japan under the opening scenes featuring Frenzy.

• #1 Movie version 2 [149]

Air date ?? August 2007. Same as "Action" with a caption promoting the movie's status as the #1 film in Japan under the scenes of Scorponok chasing the soldiers, Barricade interrogating Sam, Starscream transforming and flying off and Megatron busting through the floor of a building in pursuit of Sam.

• #1 Movie version 3 [150]

Air date ?? August 2007. Same as "Drama" with a caption to promote the movie's status as the #1 film in Japan under the opening scenes.

• Transformers: The Game (PS3) [151]

Air date ?? June 2007. Features clips of Starscream flying under and flipping onto a bridge and the end of Optimus Prime's first transformation from the movie. Game footage is almost exclusively of fighting or destruction.

• Movie toys (Kids) [152]

Notes: This is an edited down and dubbed version of the U.S. "Movie core characters" spot.

• Movie toys (Adult) [153] - Same as the above commercial but with the "Transformers" sound clip replaced with a similar clip from the Japanese Generation One commercials.

• Optimus Prime [154]

Notes: The old Japanese "Trans-for-mer!" soundbyte plays before the Generation One logo flips to the movie style logo and scenes from the film are played. Optimus Prime transforms. This was a web only commercial.

• Optimus Prime 2 [155]

Animation: Excerpts of Convoy from Fight! Super Robot Lifeform Transformers!.

Toy segment: The "Trans-for-mer!" soundbyte plays before G1 Convoy transforms next to an inset of his animated Transformation. A scene transition occurs with the G1 sound effect and the frame flipping to show the movie style logo and a scene from the film. Optimus Prime transforms.

Notes: The Optimus Prime transformation is reused from the previous ad. This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

*Yakety Sax plays*

• Bumblebee [156]

Animation: Clips of Bumble from Fight! Super Robot Lifeform Transformers!.

Toy segment: The Bumble toy is transformed to comedy musical accompaniment before a scene change to 70's Camaro Bumblebee being transformed and much "cooler" sounding music.

Notes: This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

• Megatron [157]

Animation: Clips of Megatron from Fight! Super Robot Lifeform Transformers!.

Toy segment: The G1 Megatron toy (minus the stock and silencer) is transformed to laid back rock music before a scene change to Movie Megatron being transformed and much "cooler" sounding music.

Notes: This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

• Starscream [158]

Animation: Clips of Starscream from Fight! Super Robot Lifeform Transformers!.

Toy segment: The Transformers Collection version of the G1 Starscream toy is transformed to laid back rock music before a scene change to Movie Starscream being transformed and much "cooler" sounding music.

Notes: This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

• Autobot Jazz [159]

Animation: Clips of Meister from Fight! Super Robot Lifeform Transformers!.

Toy segment: Meister is transformed to laid back rock music before a scene change to Autobot Jazz being transformed and much "cooler" sounding music.

Notes: This was part of a series of web only commercials comparing Movie Transformers to their Generation One counterparts.

Transformers: Revenge

• Trailer 1 [160]

Premiered ?? 2009. Same as the U.S. teaser trailer but with Japanese text narration and subtitles.

• Trailer 2 [161]

Premiered 19(?) May 2009. Same as the first full U.S. trailer with Japanese text narration and subtitles.

• TV CM1 [162]

Air date ?? 2009. "It's not over." "BUMBLEBEE!"

• TV CM2 [163]

Air date ?? 2009. "You don't stop, you don't hide. You run." "Sam!"

• TV CM3 [164]

Air date ?? 2009. "Aughh!" "Sam!" "WE GOT A WHOLE LOTTA FIGHT COMIN OUR WAY!" "You don't stop, you don't hide. You run."

• Web CM1 [165]

Online spot released ?? 2009. Same as the U.S. TV spot "Fate" with Japanese subtitles and text narration. Retains the English vocal narration "Transformers. A Michael Bay film."

• Web CM2 [166]

Online spot released ?? 2009. Same as the U.S. TV spot "Team Kids" with Japanese subtitles and text narration. The English vocal narration is retained with the line "Only one team... will transform your summer" changed to "Only one team... will transform your world."

• Web CM3 [167]

Online spot released ?? 2009. Same as the U.S. TV Spot "Destiny" with Japanese subtitles and text narration. Retains the English vocal narration at the end.

• ROTF on TV Asahi [168]

Notes: 15 second ad for the Transformers: Revenge of the Fallen film airing at 10 on TV Asahi. Features Bumblebee busting out of Sam's garage and Optimus Prime hanging onto Demolishor. The narration has had a heavy flanging effect applied to it.

• Movie Characters and Gravity Bots [169]

Toy segment: Megatron and the Decepticons attack a city. Optimus Prime, Bumblebee, Ironhide and Sideswipe roll to the rescue! Optimus Prime transforms and shows off his Dual Energon Swords. The end segment shows two individuals demonstrating the transformations of Gravity Bots Optimus Prime and Bumblebee.

Notes: Includes a brief clip from the movie of Bumblebee firing his cannon.

Transformers Animated

• 15-second commercial [170] (March 2010)

Animation: Excerpts from "Transform and Roll Out Part 1"

Narration: Optimus Prime (Hiroki Takahashi)

Hello, good children, are all of you well? I am Optimus Prime. I'm an Autobot leader who fights for the sake of protecting peace. Transformers Animated begins on April 3 at 8am.

• 30-second commercial after Tomica Hero: Rescue Fire's epilogue [171] (March 26, 2010)

Animation: Excerpts from "Transform and Roll Out Part 1"

Narration: Optimus Prime, Bumblebee (Daisuke Kishio), Megatron (Norio Wakamoto)

Bumblebee: *sigh*Rescue Fire's over...

Optimus: Rescue Fire sure was fun.

Bumblebee: I loved Ritsuka-chan.

Optimus: Everyone, Rescue Fire may be over, but next week Transformers Animated starts!

Bumblebee: You'll all watch, right?

Megatron: If you don't, I'm haunting your dreams.

Optimus: It's you, Megatron!

Megatron: What's the matter, Optimus Prime?

Bumblebee: What are you here for?!

Megatron: To promote the show!

Optimus: Then, just this once, let's shake hands

Megatron: I refuse. Transformers Animated! Be sure to watch!

Optimus: That should my line!

Bumblebee: You'll watch, right?!

The commercials below are the online previews that differ slightly from their on-air version in terms of what's spoken by whom.

• The Heroes Are Called Autobots 15-second commercial (April 3, 2010) [172] (Account required)

Animation: Excerpts from "Transform and Roll Out Part 2"

Narration: Bumblebee, Ironhide (Kenta Miyake)

Bumblebee: I'm Bumblebee! Oh slag! There's a big monster on the rampage, Ironhide! ("big" = "dekai" でかい or "dekkai" でっかい)

Ironhide: Big is Hokkaido! Hokkaido is big! (Dekkaido wa Hokkaidō! Hokkaidō wa dekkaido!)

Bumblebee: Transformers Animated on April 10, Saturday, at 8am!

• Secret of the AllSpark 15-second commercial (April 10, 2010) [173] (Account required)

Animation: Excerpts from "Transform and Roll Out Part 3"

Narration: Starscream (Jin Yamanoi)

• The Great Sound Wave Operation 15-second commercial (April 17, 2010) [174] (Account required)

Animation: Excerpts from "Sound and Fury"

Narration: Megatron

• Don't Wipe Away the Memories 15-second commercial (April 24, 2010) [175] (Account required)

Animation: Excerpts from "The Thrill of the Hunt"

Narration: Optimus

• The Immortal Megatron 15-second commercial (April 30, 2010) [176] (Account required)

Animation: Excerpts from "Home Is Where the Spark Is"

Narration: Optimus and Ironhide

Optimus: Try saying "Transformers Animated" very fast!

Ironhide: Transformers Animated! Transformers Animated! Transformers Animated! Transformers Anima-pukka! Eh-heh...

Optimus: "Transformers Animated!"

Ironhide: Said it.

• Challenge of the Burning Giant 15-second commercial (May 7, 2010) [177] (Account required)

Animation: Excerpts from "Total Meltdown"

Narration: Prometheus Black (Fumihiko Tachiki)

• Birth of the Dinobots! 15-second commercial (May 15, 2010) [178] (Account required)

Animation: Excerpts from "Blast from the Past"

Narration: Optimus

• Trap Time 15-second commercial (May 22, 2010) [179] (Account required)

Animation: Excerpts from "Nanosec"

Narration: Nanosec (Takehito Koyasu), Bumblebee, Ratchet

• Shadow of the Spider-Woman 15-second commercial (May 29, 2010) [180] (Account required)

Animation: Excerpts from "Along Came a Spider"

Narration: Optimus

• Fierce Battle at the Bottom of the Lake 15-second commercial (June 5, 2010) [181] (Account required)

Animation: Excerpts from "Lost and Found"

Narration: Blitzwing (Yūichi Nagashima)

• Showdown! Dinobots 15-second commercial (June 12, 2010) [182] (Account required)

Animation: Excerpts from "Survival of the Fittest"

Narration: Grimlock (Keiji Fujiwara), Swoop (Nobuo Tobita), Snarl

• Rein in the Headmaster! 15-second commercial (June 19, 2010) [183] (Account required)

Animation: Excerpts from "Headmaster"

Narration: Sari Sumdac (Satomi Akesaka), Bumblebee, Ironhide, Prowl, Ratchet, Optimus Prime

• Megatron's Resurrection, Part 1 15-second commercial (June 26, 2010) [184] (Account required)

Animation: Excerpts from "Megatron Rising - Part 1"

Narration: ???

• Megatron's Resurrection, Part 2 15-second commercial (July 3, 2010) [185] (Account required)

Animation: Excerpts from "Megatron Rising - Part 2"

Narration: Blitzwing, Lugnut (Kentarō Itō)

• Elite Guard 15-second commercial (July 10, 2010) [186] (Account required)

Animation: Excerpts from "The Elite Guard"

Narration: Sentinel (Junichi Suwabe), Jazz (Hideo Ishikawa)

• Headmaster, Once Again! 15-second commercial (July 17, 2010) [187] (Account required)

Animation: Excerpts from "The Return of the Headmaster"

Narration: Henry Masterson (Kōsuke Okano)

• Blast-Extinguishing Complete! 15-second commercial (July 24, 2010) [188] (Account required)

Animation: Excerpts from "Mission Accomplished"

Narration: Bumblebee, Optimus

• Wreck-Gar's Rampage 15-second commercial (July 31, 2010) [189] (Account required)

Animation: Excerpts from "Garbage In, Garbage Out"

Narration: Ratchet, Arcee (Ayahi Takagaki)

• Ratings Race! 15-second commercial (August 7, 2010) [190] (Account required)

Animation: Excerpts from "Velocity"

Narration: Megatron

• Increasing Enemies 15-second commercial (August 14, 2010) [191] (Account required)

Animation: Excerpts from "A Fistful of Energon"

Narration: Lugnut, Blitzwing

• Swindle's Scheme 15-second commercial (August 21, 2010) [192] (Account required)

Animation: Excerpts from "SUV: Society of Ultimate Villainy"

Narration: ???

• Double Agent 15-second commercial (August 28, 2010) [193] (Account required)

Animation: Excerpts from "Autoboot Camp"

Narration: ???

• Heart of the Spider-woman 15-second commercial (September 4, 2010) [194] (Account required)

Animation: Excerpts from "Black Friday"

Narration: Blackarachnia (Ryōka Yuzuki)

• Respective Expectations 15-second commercial (September 11, 2010) [195] (Account required)

Animation: Excerpts from "A Bridge Too Close, Part I"

Narration: Blitzwing, Blurr (Takahiro Sakurai)

• Enormous Power 15-second commercial (September 18, 2010) [196] (Account required)

Animation: Excerpts from "A Bridge Too Close, Part II"

Narration: Bumblebee, Ratchet

• Sari's Secret 15-second commercial (September 25, 2010) [197] (Account required)

Animation: Excerpts from "TransWarped"

Narration: Optimus Prime, Optimus Prime

• Sari, Transform!? 15-second commercial (October 2, 2010) [198] (Account required)

Animation: Excerpts from "TransWarped"

Narration: Bumblebee

• Megatron's Invasion 15-second commercial (October 9, 2010) [199] (Account required)

Animation: Excerpts from "TransWarped"

Narration: Sentinel, Jazz

• The Stubborn Dirt Boss 15-second commercial (October 16, 2010) [200] (Account required)

Animation: Excerpts from "Three's a Crowd"

Narration: ???

• Wasp's Revenge 15-second commercial (October 23, 2010) [201] (Account required)

Animation: Excerpts from "Where Is Thy Sting?"

Narration: Bumblebee, Ratchet

"Olé!"

• First Eleven figures [202]

Toy segment: Optimus Prime and his crew of Autobots race down a city street to confront Megatron, Blackarachnia, Starscream, and... Lockdown? Again? Then Cliffjumper and Dirge pop up out of nowhere for the static end shot. Ooookay.

• "Animated" airing on Cartoon Network Japan [203] (Account required)

Commercial for "Transformers Animated" to air on Japan's Cartoon Network starting on June 5, 2010, at 6:30AM and 4:00PM. Excerpts from "Transform and Roll Out."

• DVD Vol. 1 Trailer [204]

Tells the back story of Transformers Animated, linking it to the 2007 movie. Includes footage of the Autobots working on a space bridge from "Transform and Roll Out", and the Japanese intro to the series. Promotion of the Japanese DVD's release on August 6, 2010, from Paramount Japan's site. Also promotes Sega's arcade games "Transformers Animated: The Chase" and Transformers Animated: The Shooting", as well the limited mail-away prize gold-plated Deluxe Earth-mode Optimus Prime.

The world will change. The future will be created...

Transformers United

• Transformers United DVD CM [205]

A three minute promo featuring the first ten Transformers United toys. The transformations are shown being done by hand, rather than being filmed in stop motion as they usually are for Japanese commercials.

Transformers/Dark Side Moon

• MechTech Wars [206]

A promo for the Japanese exclusive MechTech Wars game. The features of the cards used in the game are highlighted along with ability to use them to play with your computer, cellphone or a game terminal. Some battle footage from the game is shown as well.

Transformers: Prime

• Arms Microns [207]

Megatron, Soundwave (WFC) and Starscream swoop in to confront Optimus Prime, Ratchet, Bulkhead and Bumblebee as they drive on a desert road. Megatron transforms and uses Gora to clash with Optimus Prime and O.P..

Notes: This ad is mostly stop-motion animation using the toys but the fly-in of the Decepticons appears to be CGI.

Transformers GT

• "Transformers GT is here!!" [208]

Transformers: Lost Age

In addition to the Japan only trailer below, there were also Japanese subtitled versions of the English teaser and payoff trailers.

• Trailer [209]

Uploaded April 24 2014. Similar to the first Japanese trailer for Transformers, this one begins with an introduction by a famous American associated with the film. Instead of Steven Spielberg and Michael Bay, this time it's new lead actor Mark Wahlberg. Unlike his predecessors, he speaks only English. This is accompanied by Japanese subtitles. The remainder of the trailer is a heavily edited down version of the US trailer with most of the footage unique to that trailer (i.e. the footage not found in the first two US commercials) removed. Notable exceptions are the brief scene with Tessa's "Dad, you can't keep spending money on junk" voice over, the pan past Lucas Flannery to Optimus Prime and the scene of a Stinger transforming in front of Bumblebee.

• Overdubbed Trailer [210]

Uploaded July 3, 2014. A 48 second mini-trailer using dubbed footage instead of subtitled footage like the first trailer. It is soundtracked with the Imagine Dragons song "Battle Cry".

• Destroyer [211]

Uploaded July 1, 2014 with the ESPN "Future of Soccer" ad. Uploaded July 2 on it's own. A slightly modified version of the English language Destroyer ad with Tessa's "Help me!" line removed and the clip of her being caught by Bumblebee extended. This ad has English audio with subtitles.

• Destroyer [212] (15 sec) - An edited down version of the previous ad.

• Desperate Situation [213]

Uploaded July 2, 2014. English audio for the movie clips with Japanese subtitles. "This is not war." "Help me!" "Tessa!" "It's human extinction." "Bumblebee!" "You gotta have faith Prime, maybe not in who we are" "OH MY GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOD!" "but who we can be."

• Desperate Situation [214] (15 sec) - An edited down version of the previous ad with Japanese audio for the movie clips.

• Fate [215]

Uploaded July 2, 2014. English audio for the movie clips with Japanese subtitles. "Humans are hunting us, but a greater threat is coming." "He needs our help." "Why are you willing to help me?" "Because you trust me to." "Autobots, roll out!" "Promise me you're gonna keep her safe. Promise me!" "We are all targets now."

• Fate [216] (15 sec) - An edited down version of the previous ad.

• Autobot Dispatch! [217]

Uploaded July 11, 2014. Uses Japanese audio for the movie clips.

• Hurry to Theaters [218]

Uploaded July 22, 2014. Uses Japanese audio for the movie clips.

• Dinosaur Extinction! [219]

Uploaded July 27, 2014. Narration is in Japanese, movie clip audio is in English. "What is that?"

• New Dimension 3D [220]

Uploaded July 27, 2014. "We are all targets now." "They're here."

• 3D Attraction [221]

Uploaded August 3, 2014. Japanese narration with English clips. "Whoa, whoa whoa!" "Bumblebee!"

• Movie Advanced Series dio story [222]

Uploaded May 20, 2014. Earth is shown floating in space. This is followed by Optimus Prime, Classic Bumblebee and Crosshairs transforming and rolling out from some rocky looking area. The Dinobots, Grimlock, Slug and Scorn stomp around a similar looking area until meeting up with the Autobots. The Autobots transform to robot mode, which seems to enrage the Dinobots. The Dinobots charge the Autobots and knock them down. Prime manages to get back up, prompting the Dinobots to transform to robot mode themselves. Prime and Grimlock charge and collide in battle, leading to Optimus delivering a final blow. The blow prompts Grimlock to decide to shake hands with Optimus and be friends. The remainder of the trailer highlights the first seventeen Movie Advanced Series figures, grouped by movie of origin.

• Lost Age Series dio story [223]

Uploaded July 9, 2014. Advertises mostly the One Step Changers, but also Battle Command Optimus Prime, Big Grimlock, Battle Attack Scorn and Battle Attack Strafe. Lockdown is driving down a desert-ish road when he decides to stop and transform. This prompts the Autobots (except for Prime), who were driving the other direction the road, to stop and transform as well. Drift, Crosshairs, Grimlock, and Bumblebee all stand on top of Prime's trailer, which he has deployed into a battle station. The Autobots unleash a massive barrage of gunfire at Lockdown without making a dent. Lockdown returns the favor by blasting away the trailer and all the Autobots save Prime, who's still sitting there in truck mode. Optimus finally transforms and destroys Lockdown with a slash of his sword. The trailer ends with each of first eleven Lost Age Series toys being highlighted.

• Lost Age Series [224]

Uploaded July 24, 2014. Battle Command Optimus Prime is driving along a desert road in the American southwest. Bumblebee and Drift deploy from Prime's trailer so that he can transform to robot mode for no real reason whatsoever. Bumblebee and Drift then follow suit and transform to their robot modes. This is followed by Hound, who was apparently there the whole time unseen, transforming. Lockdown then transforms on a black grid floating somewhere up in the clouds. Bumblebee then jumps on Prime's back before being replaced by his trailer, which is now in backpack mode. The end shot shows Optimus Prime and all the One Step Changers.

• Lost Age Series (Version 2)

Similar to the commercial above, and it includes an end tag of the Strongest Tag Team set (Battle Command Optimus Prime & High Octane Bumblebee).

Transformers Adventure

• Transformers Adventure series premiere [225]

Animation: Excerpts from "Beginning of a New Adventure"

Narration: Bumblebee (Ryōhei Kimura)

• Transformers Adventure Series

Uploaded March 5, 2015.

• Easy Dynamic Series

Uploaded March 5, 2015.

• TAV21 Optimus Prime

Uploaded June 30, 2015.

• TAV33 Optimus Prime Supreme Mode arrives!

Uploaded October 27, 2015.

• TAV50 Hyper Surge Optimus Prime

Uploaded June 14, 2016.

War for Cybertron Trilogy

• Transformers Siege [226]

Uploaded September 14, 2019.

Transformers: Beast Awakening

• "PUI PUI Molcar" × Movie "Transformers / Beast Awakening" Special Collaboration Video [227]

Uploaded July 7, 2023.

Earth's Strongest Beast, Potato, joins the fight against the forces of Unicron!