The Transformers (toyline): Difference between revisions
m →1985 |
A little TOC clearing first. |
||
| Line 230: | Line 230: | ||
{{-}} | {{-}} | ||
==1986== | ===1986=== | ||
:''For the nearly-identical toyline (minus Sky Lynx) released in Japan this year, see: [[Fight! Super Robot Lifeform Transformers 2010 (toyline)]]'' | :''For the nearly-identical toyline (minus Sky Lynx) released in Japan this year, see: [[Fight! Super Robot Lifeform Transformers 2010 (toyline)]]'' | ||
[[File:Protectobots-collectallfive.jpg|upright=1.1|thumb|Collect all five! The little ones are cheap, and you can bug your mom to buy you the big one!]] | [[File:Protectobots-collectallfive.jpg|upright=1.1|thumb|Collect all five! The little ones are cheap, and you can bug your mom to buy you the big one!]] | ||
1986 broke more ground with multiple [[combiner]] teams, two large "city" robots, and a full-length feature film to push a new crop of toys. By this point, Hasbro had gone through almost all of the "suitable" ''Diaclone'' and ''Microman'' toys, and were using up the last of the pre-existing (yet previously unmade) Takara design concepts, mostly in the form of the [[Scramble City (toyline)|Scramble City]]-style combiner teams and the two citybots; thus the toys for ''[[The Transformers: The Movie]]'' became the first original designs developed by Hasbro (and also the first of a ''very'' few times that characters' in-fiction designs predated their toy designs). That year also marked the end of rubber tires and die-cast metal in the toys, as shipping and manufacturing costs dictated an all-plastic approach; many toys from that year were available both with and without rubber and die-cast. Though many fans regard this as a drop in quality, it had the effect of creating much sturdier toys. | 1986 broke more ground with multiple [[combiner]] teams, two large "city" robots, and a full-length feature film to push a new crop of toys. By this point, Hasbro had gone through almost all of the "suitable" ''Diaclone'' and ''Microman'' toys, and were using up the last of the pre-existing (yet previously unmade) Takara design concepts, mostly in the form of the [[Scramble City (toyline)|Scramble City]]-style combiner teams and the two citybots; thus the toys for ''[[The Transformers: The Movie]]'' became the first original designs developed by Hasbro (and also the first of a ''very'' few times that characters' in-fiction designs predated their toy designs). That year also marked the end of rubber tires and die-cast metal in the toys, as shipping and manufacturing costs dictated an all-plastic approach; many toys from that year were available both with and without rubber and die-cast. Though many fans regard this as a drop in quality, it had the effect of creating much sturdier toys. | ||
| Line 241: | Line 239: | ||
Some assortments of the movie character toys included one of four free [[posters]] promoting the [[Decipher the Decepticon]] contest. Many toys included the S.T.A.R.S. advertisement [[You Have Been Chosen.]] Mini Vehicles included an iron-on patch promoting the [[Prizes in Disguise]] contest. | Some assortments of the movie character toys included one of four free [[posters]] promoting the [[Decipher the Decepticon]] contest. Many toys included the S.T.A.R.S. advertisement [[You Have Been Chosen.]] Mini Vehicles included an iron-on patch promoting the [[Prizes in Disguise]] contest. | ||
'''Autobot [[Mini Vehicle|Mini-Vehicles]]''' | '''Autobot [[Mini Vehicle|Mini-Vehicles]]''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 309: | Line 306: | ||
*[[Metroplex (G1)|Metroplex]] with [[Six-Gun]], [[Slammer]], and [[Scamper]] | *[[Metroplex (G1)|Metroplex]] with [[Six-Gun]], [[Slammer]], and [[Scamper]] | ||
*A limited edition version of Optimus Prime was available with a "Movie Edition" certificate. | *A limited edition version of Optimus Prime was available with a "Movie Edition" certificate. | ||
*Sunstreaker, Mirage, Ratchet and Wheeljack, none of which were shipping to regular stores anymore by this point, were made available again via mail order. | *Sunstreaker, Mirage, Ratchet and Wheeljack, none of which were shipping to regular stores anymore by this point, were made available again via mail order. | ||
*[[Blaster (G1)/toys|Blaster]], [[Perceptor (G1)|Perceptor]], [[Jetfire (G1)/toys|Jetfire]], [[Roadbuster (G1)|Roadbuster]], [[Whirl (G1)|Whirl]], and the [[Dinobot (G1)|Dinobots]] were still available. | *[[Blaster (G1)/toys|Blaster]], [[Perceptor (G1)|Perceptor]], [[Jetfire (G1)/toys|Jetfire]], [[Roadbuster (G1)|Roadbuster]], [[Whirl (G1)|Whirl]], and the [[Dinobot (G1)|Dinobots]] were still available. | ||
'''Decepticon [[Decepticon Mini-Cassette|Mini-Cassettes]]''' | '''Decepticon [[Decepticon Mini-Cassette|Mini-Cassettes]]''' | ||
*[[Ratbat (G1)|Ratbat]] & Frenzy (available as a two-pack) | *[[Ratbat (G1)|Ratbat]] & Frenzy (available as a two-pack) | ||
| Line 385: | Line 380: | ||
{{note|Reflector was only available via mail order.}} | {{note|Reflector was only available via mail order.}} | ||
*A limited edition version of Megatron was available with a "Movie Edition" certificate. | *A limited edition version of Megatron was available with a "Movie Edition" certificate. | ||
*Thundercracker, who was no longer shipping to regular stores by this point, was made available again via mail order. | *Thundercracker, who was no longer shipping to regular stores by this point, was made available again via mail order. | ||
*[[Soundwave (G1)/toys|Soundwave]], the [[Constructicon (G1)|Constructicons]], and [[Insecticon (G1)|all seven Insecticons]] were still available. | *[[Soundwave (G1)/toys|Soundwave]], the [[Constructicon (G1)|Constructicons]], and [[Insecticon (G1)|all seven Insecticons]] were still available. | ||
==1987== | ===1987=== | ||
:''For the marginally different toyline released in Japan this year, see: [[Transformers: The Headmasters (toyline)]]'' | :''For the marginally different toyline released in Japan this year, see: [[Transformers: The Headmasters (toyline)]]'' | ||
[[File:Technobots-specialteams.jpg|upright=1.4|thumb|28 dollars?! But in 1987, that was like... um... factor inflation... multiply by 2.1314159... carry the 1... um... a LOT!]] | [[File:Technobots-specialteams.jpg|upright=1.4|thumb|28 dollars?! But in 1987, that was like... um... factor inflation... multiply by 2.1314159... carry the 1... um... a LOT!]] | ||
| Line 402: | Line 395: | ||
The smaller carded toys were sometimes available with a rubber [[decoy]] figure, as well as a bonus mini-comic. Larger toys included the pack-in mail-away brochure [[Rodimus Prime remembers the Transformers greatest battle on Earth.]] | The smaller carded toys were sometimes available with a rubber [[decoy]] figure, as well as a bonus mini-comic. Larger toys included the pack-in mail-away brochure [[Rodimus Prime remembers the Transformers greatest battle on Earth.]] | ||
'''[[Technobot (G1)|Technobot]]s''' | '''[[Technobot (G1)|Technobot]]s''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 456: | Line 448: | ||
*[[Fortress Maximus (G1)|Fortress Maximus]] with [[Cerebros (G1)|Cerebros]], [[Spike Witwicky (G1)|Spike]] and [[Cog (G1)|Cog/Gasket/Grommet]] | *[[Fortress Maximus (G1)|Fortress Maximus]] with [[Cerebros (G1)|Cerebros]], [[Spike Witwicky (G1)|Spike]] and [[Cog (G1)|Cog/Gasket/Grommet]] | ||
*Metroplex, Rodimus Prime, Wreck-Gar, Ultra Magnus and Sky Lynx were also still available. | *Metroplex, Rodimus Prime, Wreck-Gar, Ultra Magnus and Sky Lynx were also still available. | ||
*The Autobot Mini-Cassette two-packs of Rewind/Steeljaw and Ramhorn/Eject were re-released. Blaster wasn't. | *The Autobot Mini-Cassette two-packs of Rewind/Steeljaw and Ramhorn/Eject were re-released. Blaster wasn't. | ||
'''[[Terrorcon (G1)|Terrorcons]]''' | '''[[Terrorcon (G1)|Terrorcons]]''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 511: | Line 501: | ||
*[[Scorponok (G1)|Scorponok]] with [[Zarak (G1)|Zarak]] and [[Fasttrack (Scorponok)|Fasttrack]] | *[[Scorponok (G1)|Scorponok]] with [[Zarak (G1)|Zarak]] and [[Fasttrack (Scorponok)|Fasttrack]] | ||
*Galvatron, Trypticon, the Predacons, and the Sharkticon figure Gnaw were also still available. | *Galvatron, Trypticon, the Predacons, and the Sharkticon figure Gnaw were also still available. | ||
==1988== | ===1988=== | ||
:''For the noticeably different toyline released in Japan this year, see: [[Transformers: Super-God Masterforce (toyline)]]'' | :''For the noticeably different toyline released in Japan this year, see: [[Transformers: Super-God Masterforce (toyline)]]'' | ||
[[File:G1Bomb-Burst toy.jpg|upright=1.1|thumb|Bomb-Burst, a typical full-sized Pretender.]] | [[File:G1Bomb-Burst toy.jpg|upright=1.1|thumb|Bomb-Burst, a typical full-sized Pretender.]] | ||
[[File:PowermasterOptimusPrime toy.jpg|upright=1.1|thumb|Finally! They're selling Optimus Prime again!]] | [[File:PowermasterOptimusPrime toy.jpg|upright=1.1|thumb|Finally! They're selling Optimus Prime again!]] | ||
| Line 530: | Line 518: | ||
This year's toys included the pack-in mail-away brochure [[The Autobots Are Under Attack!]]. | This year's toys included the pack-in mail-away brochure [[The Autobots Are Under Attack!]]. | ||
'''[[Sparkabot]]s''' | '''[[Sparkabot]]s''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 595: | Line 582: | ||
{{note|The Autobot Double Spy Punch-Counterpunch, the Autobot Clones two-pack of Fastlane/Cloudraker and the Monsterbots Grotusque, Doublecross and Repugnus were also still available. The Technobots were re-released.}} | {{note|The Autobot Double Spy Punch-Counterpunch, the Autobot Clones two-pack of Fastlane/Cloudraker and the Monsterbots Grotusque, Doublecross and Repugnus were also still available. The Technobots were re-released.}} | ||
'''[[Firecon]]s''' | '''[[Firecon]]s''' | ||
| Line 671: | Line 657: | ||
{{note|The Deception Clones two-pack of Pounce/Wingspan and the Decepticon Six Changer Sixshot were also still available.}} | {{note|The Deception Clones two-pack of Pounce/Wingspan and the Decepticon Six Changer Sixshot were also still available.}} | ||
==1989== | ===1989=== | ||
:''For the totally different toyline released in Japan this year, see: [[Fight! Super Robot Lifeform Transformers: Victory (toyline)|Victory (toyline)]]'' | :''For the totally different toyline released in Japan this year, see: [[Fight! Super Robot Lifeform Transformers: Victory (toyline)|Victory (toyline)]]'' | ||
[[File:G1Thunderwing toy.jpg|upright=1.1|thumb|Thunderwing, a Mega Pretender. This toy commands shocking secondary market prices as a result of the character's prominent appearances in the later Generation 1 comics.]] | [[File:G1Thunderwing toy.jpg|upright=1.1|thumb|Thunderwing, a Mega Pretender. This toy commands shocking secondary market prices as a result of the character's prominent appearances in the later Generation 1 comics.]] | ||
By 1989, Hasbro's Transformers releases had been effectively split into two almost distinct sub-lines - Pretenders and Micromasters - that were available concurrently, a separation that, by this point, was stronger from a marketing standpoint than the Autobot/Decepticon distinction from previous years. | By 1989, Hasbro's Transformers releases had been effectively split into two almost distinct sub-lines - Pretenders and Micromasters - that were available concurrently, a separation that, by this point, was stronger from a marketing standpoint than the Autobot/Decepticon distinction from previous years. | ||
| Line 682: | Line 667: | ||
The 1-inch-tall [[Micromaster]]s attempted to capitalize on the popularity of [[Galoob]]'s ''[[Micro Machines]]'' toy line. They were originally sold in carded 4-member "patrols", and later with various bases and vehicles. Micromasters tended to have realistically styled vehicle forms. Though the first five patrols featured relatively diverse transformation schemes, as the subline proliferated, their designs would become extremely standardized. | The 1-inch-tall [[Micromaster]]s attempted to capitalize on the popularity of [[Galoob]]'s ''[[Micro Machines]]'' toy line. They were originally sold in carded 4-member "patrols", and later with various bases and vehicles. Micromasters tended to have realistically styled vehicle forms. Though the first five patrols featured relatively diverse transformation schemes, as the subline proliferated, their designs would become extremely standardized. | ||
'''Small Autobot [[Pretender]]s''' | '''Small Autobot [[Pretender]]s''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 714: | Line 697: | ||
{{note|Powermaster Optimus Prime, the Autobot Cassette two-packs of Rewind/Steeljaw, Ramhorn/Eject and Grand Slam/Raindance and the Large Autobot Pretenders were also still available. The fact that the 1986 Autobot Cassettes were still available as late as 1989 is quite amazing, given that Blaster had not been available since 1986.}} | {{note|Powermaster Optimus Prime, the Autobot Cassette two-packs of Rewind/Steeljaw, Ramhorn/Eject and Grand Slam/Raindance and the Large Autobot Pretenders were also still available. The fact that the 1986 Autobot Cassettes were still available as late as 1989 is quite amazing, given that Blaster had not been available since 1986.}} | ||
'''[[Pretender Monster]]s''' | '''[[Pretender Monster]]s''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 746: | Line 728: | ||
*[[Roadblock (G1)|Roadblock]] | *[[Roadblock (G1)|Roadblock]] | ||
*The Decepticon Cassette two-packs of Slugfest/Overkill and Squawktalk/Beastbox and the Large Decepticon Pretenders were also still available. | *The Decepticon Cassette two-packs of Slugfest/Overkill and Squawktalk/Beastbox and the Large Decepticon Pretenders were also still available. | ||
[[File:Micromaster-sportscarpatrol-toys.jpg|upright=1.1|thumb|Here a novelty; soon an infestation.]] | [[File:Micromaster-sportscarpatrol-toys.jpg|upright=1.1|thumb|Here a novelty; soon an infestation.]] | ||
'''[[Micromaster]] Autobot Patrols''' | '''[[Micromaster]] Autobot Patrols''' | ||
*[[Off Road Patrol]] ([[Highjump (G1)|Highjump]], [[Mudslinger (G1)|Mudslinger]], [[Powertrain]] & [[Tote]]) | *[[Off Road Patrol]] ([[Highjump (G1)|Highjump]], [[Mudslinger (G1)|Mudslinger]], [[Powertrain]] & [[Tote]]) | ||
| Line 772: | Line 751: | ||
*[[Countdown (G1)|Countdown]] (with [[Rocket Base|Rocket base]]) | *[[Countdown (G1)|Countdown]] (with [[Rocket Base|Rocket base]]) | ||
'''Micromaster Decepticon Patrols''' | '''Micromaster Decepticon Patrols''' | ||
*[[Air Strike Patrol]] ([[Nightflight (G1)|Nightflight]], [[Storm Cloud (G1)|Storm Cloud]], [[Whisper (G1)|Whisper]] & [[Tailwind (G1)|Tailwind]]) | *[[Air Strike Patrol]] ([[Nightflight (G1)|Nightflight]], [[Storm Cloud (G1)|Storm Cloud]], [[Whisper (G1)|Whisper]] & [[Tailwind (G1)|Tailwind]]) | ||
| Line 791: | Line 769: | ||
*[[Skystalker (G1)|Skystalker]] (with [[Thunder Arrow|Interstellar shuttle]]) | *[[Skystalker (G1)|Skystalker]] (with [[Thunder Arrow|Interstellar shuttle]]) | ||
==1990== | ===1990=== | ||
:''For the totally different toyline released in Japan this year, see: [[Transformers: Zone (toyline)]]'' | :''For the totally different toyline released in Japan this year, see: [[Transformers: Zone (toyline)]]'' | ||
[[File:Actionmaster Jazz.jpg|upright=1.1|thumb|Action Master Jazz, reintroducing a character from the line's early years.]] | [[File:Actionmaster Jazz.jpg|upright=1.1|thumb|Action Master Jazz, reintroducing a character from the line's early years.]] | ||
Like 1989 before, 1990 also effectively saw two almost distinct Transformers sub-lines being available concurrently: the vastly-expanded Micromasters, and the non-transforming [[Action Master]] figures. The Micromasters came both in the $5 carded patrols and with transforming bases, some of which were quite large. The Action Masters likewise came as carded figures with small transforming partners, and also with larger boxed vehicles. | Like 1989 before, 1990 also effectively saw two almost distinct Transformers sub-lines being available concurrently: the vastly-expanded Micromasters, and the non-transforming [[Action Master]] figures. The Micromasters came both in the $5 carded patrols and with transforming bases, some of which were quite large. The Action Masters likewise came as carded figures with small transforming partners, and also with larger boxed vehicles. | ||
| Line 802: | Line 779: | ||
Waning popularity led to the line's cancellation at this point; ''Transformers'' disappeared from shelves for two years, not returning until the debut of ''[[Transformers: Generation 2 (toyline)|Generation 2]]''. | Waning popularity led to the line's cancellation at this point; ''Transformers'' disappeared from shelves for two years, not returning until the debut of ''[[Transformers: Generation 2 (toyline)|Generation 2]]''. | ||
'''[[Micromaster]] Autobot Patrols''' | '''[[Micromaster]] Autobot Patrols''' | ||
*[[Construction Patrol]] ([[Neutro]], [[Groundpounder (G1)|Groundpounder]], [[Crumble]] & [[Takedown]]) | *[[Construction Patrol]] ([[Neutro]], [[Groundpounder (G1)|Groundpounder]], [[Crumble]] & [[Takedown]]) | ||
| Line 821: | Line 796: | ||
*[[Battlefield Headquarters]] with [[Full-Barrel]] & [[Overflow]] | *[[Battlefield Headquarters]] with [[Full-Barrel]] & [[Overflow]] | ||
*The Micromaster Transports Overload and Erector, the Micromaster Stations Hot House and Ironworks and the Micromaster Autobot Rocket Base Countdown were also still available. | *The Micromaster Transports Overload and Erector, the Micromaster Stations Hot House and Ironworks and the Micromaster Autobot Rocket Base Countdown were also still available. | ||
'''Micromaster Decepticon Patrols''' | '''Micromaster Decepticon Patrols''' | ||
*[[Race Track Patrol]] ([[Roller Force]], [[Barricade (G1)|Barricade]], [[Ground Hog]] & [[Motorhead (Decepticon)|Motorhead]]) | *[[Race Track Patrol]] ([[Roller Force]], [[Barricade (G1)|Barricade]], [[Ground Hog]] & [[Motorhead (Decepticon)|Motorhead]]) | ||
| Line 839: | Line 812: | ||
*[[Anti-Aircraft Base]] with [[Blackout (G1)|Blackout]] & [[Spaceshot]] | *[[Anti-Aircraft Base]] with [[Blackout (G1)|Blackout]] & [[Spaceshot]] | ||
*The Micromaster Transports Flattop & Roughstuff, the Micromaster Stations Greasepit and Airwave and the Micromaster Decepticon Jet Command Center Skystalker were also still available. | *The Micromaster Transports Flattop & Roughstuff, the Micromaster Stations Greasepit and Airwave and the Micromaster Decepticon Jet Command Center Skystalker were also still available. | ||
'''Autobot [[Action Master]] Figures''' | '''Autobot [[Action Master]] Figures''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 872: | Line 842: | ||
*[[Armored Convoy]] with [[Optimus Prime (G1)/toys|Optimus Prime]] | *[[Armored Convoy]] with [[Optimus Prime (G1)/toys|Optimus Prime]] | ||
'''Decepticon [[Action Master]] Figures''' | '''Decepticon [[Action Master]] Figures''' | ||
{{columnlist|3| | {{columnlist|3| | ||
| Line 892: | Line 861: | ||
*[[Gutcruncher (G1)|Gutcruncher]]'s [[Stratotronic Jet]]}} | *[[Gutcruncher (G1)|Gutcruncher]]'s [[Stratotronic Jet]]}} | ||
== | ==Post-''Transformers'' releases== | ||
Hahahahahahahhahahah haaaaaa hahahahahhahahaha hahaahahaaaaaaaahahahaaaaa. Hoo. Hooooh boy. | |||
;2000 | |||
:''For the line of Generation 1 reissues begun in Japan this year, see: [[The Transformers Collection]]'' | :''For the line of Generation 1 reissues begun in Japan this year, see: [[The Transformers Collection]]'' | ||
;2001 | |||
:''For the supplementary, store-exclusive Japanese line of Generation 1 reissues and new creations begun this year, see: [[e-HOBBY]]'' | :''For the supplementary, store-exclusive Japanese line of Generation 1 reissues and new creations begun this year, see: [[e-HOBBY]]'' | ||
[[BotCon 2001]] exclusive [[Arcee (G1)|Arcee]] was a late addition to the ''Transformers'' franchise. | [[BotCon 2001]] exclusive [[Arcee (G1)|Arcee]] was a late addition to the ''Transformers'' franchise. | ||
Autobots | |||
*[[Arcee (G1)|Arcee]] | *[[Arcee (G1)|Arcee]] | ||
2002 | |||
:''For the North American counterpart to the Japanese Generation 1 revival, see: [[The Transformers: Generation One Commemorative Series]]'' | :''For the North American counterpart to the Japanese Generation 1 revival, see: [[The Transformers: Generation One Commemorative Series]]'' | ||
2006 | |||
:''For the ''Titanium Series'' toys with a "Generation 1" sub-label, see: [[Titanium Series]]'' | :''For the ''Titanium Series'' toys with a "Generation 1" sub-label, see: [[Titanium Series]]'' | ||
2007 | |||
:''For the line of Generation 1 reissues begun in Japan this year, see: [[Transformers Encore]]'' | :''For the line of Generation 1 reissues begun in Japan this year, see: [[Transformers Encore]]'' | ||
2008 | |||
:''For the "Generation 1 Series" toys, see: [[Transformers: Universe (2008 toyline)|Universe]]'' | :''For the "Generation 1 Series" toys, see: [[Transformers: Universe (2008 toyline)|Universe]]'' | ||
Revision as of 05:21, 13 November 2016
| This article is about the original toyline. For the 2010 toyline simply known as "Transformers", see Transformers (2010 toyline). For a list of other meanings, see Transformers (disambiguation). |
![]() |
| |||||||||||||||
| “ | Look! Two more Transformers to add to our collection! | ” |
—Starscream is excited to find Dirge and Ramjet, "Starscream's Brigade" | ||
The Transformers (retroactively called Generation 1 or G1) started as a joint venture between two companies: Hasbro of America and Takara of Japan. After an idea to rebrand and sell Takara's Diaclone and Microchange robot toys as a whole new line with a new concept behind it, Hasbro unknowingly would wind up creating what would be one of its longest-running franchises.

In contrast to today's franchises, which tend by design to run 12 to 18 months, Generation 1 was essentially an unbroken line from 1984 to 1991; its logo and packaging format only underwent one major change in that time. Toys tended to linger longer in the line; a few (Starscream, Bumblebee) were even sold for three years in a row (the record for non-re-issues is four years, set by cassettes Frenzy, Rewind, Steeljaw, Ramhorn, and Eject). The changing circumstances of retail have made this a thing of the past; toy lines now require yearly rebranding.
The Generation 1 line introduced a number of concepts which would stay with subsequent iterations of the brand. Most prominent among these were package art showing the character's robot form, Tech Specs rating the character's abilities, bios giving a personality profile of the character represented by the toy, and (in the Japanese toylines) ID numbers for each figure to identify them. Other "premiums" which didn't survive the 1980s included Robot Points and various mail order exclusives.
In addition to the toy and its weapons and accessories, Generation 1 toys typically included a sticker sheet, instructions showing how to transform the toy and apply the stickers, and a toy catalog flyer showing the entire year's toy line. In the early years of the line, a red plastic "tech spec decoder" and various mail-away offers were included as well.
The line began with toys already designed by Takara and other companies, but over time it expanded into numerous original designs and concepts. While its run ostensibly ended after seven years with the advent of Generation 2, it was resurrected almost a decade later in Japan via the The Transformers Collection line of reissues, supplemented by e-HOBBY-exclusive reissues and new creations. A year later, Hasbro began retooling many of those reissues and selling them in North America as the Commemorative Series. Even after Hasbro discontinued that line, TakaraTomy continued selling reissues under the Encore label. This toyline has changed direction and focus so many times that a year-by-year breakdown is the only way to get the full picture.
See also:
- Japanese Generation 1 mini-franchise toylines:
Hasbro The Transformers toyline
1984

The first two years of Transformers product in America mostly consisted of toys from the two Takara lines. A wide range of sizes and price points, from $3 Mini-Vehicles up to larger toys costing $20 or more, ensured that every kid could pick up at least a few Transformers, and still have a few left for the Christmas wishlist — a marketing strategy that continues up to the present day.
The early G1 toys were largely marked by attention to vehicle mode detail, rubber tires, the frequent use of die-cast metal (particularly on larger toys), and a variety of loose parts which had to be kept track of and attached separately. The early toys were also marked by a lack of posability — not a single one of the Autobot cars had knee joints, and most had feet that were fused together. The Decepticon jets couldn't do anything but raise their arms forward.
The combination of heavy die-cast and the brittle plastics of the time also made many of the toys fragile; toys such as Prowl and Mirage are infamous for winding up broken.
Due to products coming from different preexisting product lines, the 1984 toys were highly inconsistent in terms of relative scale. Later years would not do much to mitigate this issue.
Many of the 1984 toys included the pack-in brochure "Reinforcements from Cybertron!".
| Autobot Mini-Cars | Autobot Cars | Autobot Commander | ||||||
| Decepticon Cassettes | Decepticon Planes | Decepticon Communications | Decepticon Leader |
1985
- For the toyline released in Japan this year comprising many of these toys and the 1984 figures, see: Fight! Super Robot Lifeform Transformers (toyline)

The initial toyline was wildly successful, making "Transformers" a household word for the rest of the 1980s and leading to an ever-expanding product line. 1985's offerings more than doubled those of 1984. Additional cars, jets, and mini-vehicles were released; many of the standard cars and jets were retooled versions of 1984 toys (or of each other, in the case of Grapple and Inferno).
The line also veered into mechanical dinosaurs and insects, and futuristic vehicles. Some of these toys were designed and manufactured by companies in competition with Takara, among them Jetfire, the Deluxe Insecticons and the Deluxe Vehicles. These toys are among the few G1 toys with good articulation. However, their conflicting origins doomed most of them never to appear in the cartoon, as Takara did not wish to sponsor a show advertising its competitor's products. See Jetfire for more.
This year's toys' primary pack-in brochures were "Earthlings: THE S.T.A.R.S. need your help now!", and later "Have the Decepticons defeated us once and for all?".
In 1985, the Transformers line (with a few deletions) was ported back to Japan, as Fight! Super Robot Lifeform Transformers.
- Retail releases
| Autobot Mini Vehicles | Mini-Spies (pack-ins)
|
Jumpstarters | Autobot Cars | ![]() | ||||
| Dinobots | Autobot Deluxe Vehicles | Autobot Air Guardian | Autobot Communicator | |||||
| Autobot Scientist | Autobot Motorized Defense Base | |||||||
| Insecticons | Deluxe Insecticons | Constructicons |
|
![]() | ||||
| Triple Changers | Decepticon Planes | Decepticon Military Operations Commander |
- Mail-aways and promos
| Powerdashers | Omnibots | Cookie Crisp | Pepsi | ![]() |
1986
- For the nearly-identical toyline (minus Sky Lynx) released in Japan this year, see: Fight! Super Robot Lifeform Transformers 2010 (toyline)

1986 broke more ground with multiple combiner teams, two large "city" robots, and a full-length feature film to push a new crop of toys. By this point, Hasbro had gone through almost all of the "suitable" Diaclone and Microman toys, and were using up the last of the pre-existing (yet previously unmade) Takara design concepts, mostly in the form of the Scramble City-style combiner teams and the two citybots; thus the toys for The Transformers: The Movie became the first original designs developed by Hasbro (and also the first of a very few times that characters' in-fiction designs predated their toy designs). That year also marked the end of rubber tires and die-cast metal in the toys, as shipping and manufacturing costs dictated an all-plastic approach; many toys from that year were available both with and without rubber and die-cast. Though many fans regard this as a drop in quality, it had the effect of creating much sturdier toys.
Starting with 1986, the first Transformers toys - the Mini-Cassettes, the Triple Changers, the newly introduced Special Teams Mini-Vehicles and the Special Teams Large Vehicles - were available in mixed assortments that contained both Autobot and Decepticon characters. The 1986 toys are still listed as Autobots and Decepticons for simplicity's sake.
Some assortments of the movie character toys included one of four free posters promoting the Decipher the Decepticon contest. Many toys included the S.T.A.R.S. advertisement You Have Been Chosen. Mini Vehicles included an iron-on patch promoting the Prizes in Disguise contest.
Autobot Mini-Vehicles
Autobot Mini-Cassettes
- Air Raid
- Skydive
- Fireflight
- Slingshot
- Silverbolt
- Superion (giftset)
Heroes
Autobot City Commander
Motorized Autobot Space Shuttle
Autobot City
- A limited edition version of Optimus Prime was available with a "Movie Edition" certificate.
- Sunstreaker, Mirage, Ratchet and Wheeljack, none of which were shipping to regular stores anymore by this point, were made available again via mail order.
- Blaster, Perceptor, Jetfire, Roadbuster, Whirl, and the Dinobots were still available.
Decepticon Mini-Cassettes
- Ratbat & Frenzy (available as a two-pack)
- Dead End
- Breakdown
- Wildrider
- Drag Strip
- Motormaster
- Menasor (giftset)
The smaller Stunticons and Combaticons were alternatively available with or without an iron-on patch. Motormaster and Onslaught have never been found with a poster.
Decepticon Planes
Decepticon City Commander
Motorized Decepticon City
- A limited edition version of Megatron was available with a "Movie Edition" certificate.
- Thundercracker, who was no longer shipping to regular stores by this point, was made available again via mail order.
- Soundwave, the Constructicons, and all seven Insecticons were still available.
1987
- For the marginally different toyline released in Japan this year, see: Transformers: The Headmasters (toyline)

1987 was dominated by two sublines, the Headmasters and Targetmasters. It also marked the peak of the line's ambition, as it introduced the two-foot-tall Fortress Maximus toy — which would remain the largest Transformer ever produced for over 25 years and, at nearly $100 in 1987 dollars, is still one of the most expensive.
At the other end of the price scale, the $3 Mini-Vehicles of previous years were replaced by the Throttlebots. Apart from them, the line was dominated for the first time by fictional vehicle modes (variously explained as "Cybertronian" or "futuristic") and mechanical monsters and beasts.
The smaller carded toys were sometimes available with a rubber decoy figure, as well as a bonus mini-comic. Larger toys included the pack-in mail-away brochure Rodimus Prime remembers the Transformers greatest battle on Earth.
- Afterburner
- Nosecone
- Strafe
- Lightspeed
- Scattershot
- Computron (giftset)
Autobot Clones
- Fastlane & Cloudraker (available as a two-pack)
Autobot Double Spy
Large Targetmaster Autobots
- Pointblank with Peacemaker
- Sureshot with Spoilsport
- Crosshairs with Pinpointer
- Blurr with Haywire
- Kup with Recoil
- Hot Rod with Firebolt
Large Headmaster Autobots
- Chromedome with Stylor
- Hardhead with Duros
- Brainstorm with Arcana
- Highbrow with Gort
Headmaster Autobot Base
- Fortress Maximus with Cerebros, Spike and Cog/Gasket/Grommet
- Metroplex, Rodimus Prime, Wreck-Gar, Ultra Magnus and Sky Lynx were also still available.
- The Autobot Mini-Cassette two-packs of Rewind/Steeljaw and Ramhorn/Eject were re-released. Blaster wasn't.
Decepticon Mini-Cassettes
Decepticon Clones
Decepticon Six Changer
Large Targetmaster Decepticons
- Triggerhappy with Blowpipe
- Slugslinger with Caliburst
- Misfire with Aimless
- Cyclonus with Nightstick
- Scourge with Fracas
Large Headmaster Decepticons
Headmaster Horrorcons
- Apeface with Spasma
- Snapdragon with Krunk
Headmaster Decepticon Base
- Galvatron, Trypticon, the Predacons, and the Sharkticon figure Gnaw were also still available.
1988
- For the noticeably different toyline released in Japan this year, see: Transformers: Super-God Masterforce (toyline)


1988 introduced a new logo design and tagline (More... MUCH more than meets the eye), but otherwise continued the directions of 1987, with a new line of Headmasters and the new Powermaster gimmicks, and a mixture of realistic and fanciful vehicle forms.
1988 also introduced the Pretenders, bringing non-transforming figures into the line for the first time. The Pretenders tended to have very simplified transformations and often unconvincing vehicle modes, though their designs make them among the most well-articulated of all G1 toys. The outer shells, by contrast, rarely featured any articulation beyond a swivel joint at the shoulders.
Other sublines of note included the Triggercons, Triggerbots, Sparkabots, and Firecons, which took the Throttlebots' place as the line's low-end offerings.
In its early years, the original Transformers toy line tended to be extremely non-self referential; until 1988, only one existing character, Bumblebee, had ever been revived with a new toy (1987's Throttlebot Goldbug) after having his older toy discontinued. This began to change in 1988, with Hasbro seemingly beginning to realize the strength of the characters they had developed, as the line featured the return of Optimus Prime in Powermaster form following his death in Transformers: The Movie two years prior. The following two years would see more 1984/1985 characters return in Pretender and Action Master form.
This year's toys included the pack-in mail-away brochure The Autobots Are Under Attack!.
Autobot Cassettes
- Grand Slam & Raindance (available as a two-pack)
Small Targetmaster Autobots
Small Headmaster Autobots
Powermaster Autobots
Powermaster Autobot Leader
- Optimus Prime with Hi-Q
Autobot Six Changer
Large Autobot Pretenders
Autobot Pretender Beasts
Autobot Pretender Vehicles
Decepticon Cassettes
- Squawktalk & Beastbox (available as a two-pack)
Small Targetmaster Decepticons
- Spinister with Hairsplitter and Singe
- Needlenose with Sunbeam and Zigzag
- Quake with Tiptop and Heater
Small Headmaster Decepticons
- Horri-Bull with Kreb
- Fangry with Brisko
- Squeezeplay with Lokos
Powermaster Decepticons
Powermaster Mercenary
- Doubledealer with Knok and Skar
Large Decepticon Pretenders
Decepticon Pretender Beasts
Decepticon Pretender Vehicles
1989
- For the totally different toyline released in Japan this year, see: Victory (toyline)

By 1989, Hasbro's Transformers releases had been effectively split into two almost distinct sub-lines - Pretenders and Micromasters - that were available concurrently, a separation that, by this point, was stronger from a marketing standpoint than the Autobot/Decepticon distinction from previous years.
The Pretender subline expanded to include a combiner team and increasingly complex gimmicks, including robots with multiple shells, and outer shells which could transform themselves and even combine with their inner robots.
The 1-inch-tall Micromasters attempted to capitalize on the popularity of Galoob's Micro Machines toy line. They were originally sold in carded 4-member "patrols", and later with various bases and vehicles. Micromasters tended to have realistically styled vehicle forms. Though the first five patrols featured relatively diverse transformation schemes, as the subline proliferated, their designs would become extremely standardized.
Small Autobot Pretenders
Autobot Classic Pretenders
Autobot Legends
- Bumblebee
- Grimlock
- Jazz
Autobot Mega Pretenders
Autobot Ultra Pretenders
Small Decepticon Pretenders
Decepticon Classic Pretenders
Decepticon Legends
- Starscream
Decepticon Mega Pretenders
Decepticon Ultra Pretenders
- The Decepticon Cassette two-packs of Slugfest/Overkill and Squawktalk/Beastbox and the Large Decepticon Pretenders were also still available.

Micromaster Autobot Patrols
- Off Road Patrol (Highjump, Mudslinger, Powertrain & Tote)
- Race Car Patrol (Tailspin, Free Wheeler, Roadhandler & Swindler)
- Rescue Patrol (Seawatch, Stakeout, Fixit & Red Hot)
- Battle Patrol (Big Shot, Sidetrack, Sunrunner & Flak)
Micromaster Autobot Transports
- Erector (with Crane)
- Overload (with Car carrier trailer)
Micromaster Autobot Stations
- Hot House (with Fire station)
- Ironworks (with Construction station)
Micromaster Autobot Bases
- Groundshaker (with ATV)
Micromaster Autobot Rocket Base
- Countdown (with Rocket base)
Micromaster Decepticon Patrols
- Air Strike Patrol (Nightflight, Storm Cloud, Whisper & Tailwind)
- Sports Car Patrol (Detour, Blackjack, Hyperdrive & Road Hugger)
Micromaster Decepticon Transports
- Flattop (with Aircraft carrier)
- Roughstuff (with Military transport)
Micromaster Decepticon Stations
- Greasepit (with Gas station)
- Airwave (with Airport)
Micromaster Decepticon Bases
- Skyhopper (with Helicopter)
Micromaster Decepticon Jet Command Center
- Skystalker (with Interstellar shuttle)
1990
- For the totally different toyline released in Japan this year, see: Transformers: Zone (toyline)

Like 1989 before, 1990 also effectively saw two almost distinct Transformers sub-lines being available concurrently: the vastly-expanded Micromasters, and the non-transforming Action Master figures. The Micromasters came both in the $5 carded patrols and with transforming bases, some of which were quite large. The Action Masters likewise came as carded figures with small transforming partners, and also with larger boxed vehicles.
The European version of the "G1" line, which continued after Hasbro had abruptly cancelled the line in the USA, would furthermore add the "Classics" sub-line to the mix.
Waning popularity led to the line's cancellation at this point; Transformers disappeared from shelves for two years, not returning until the debut of Generation 2.
Micromaster Autobot Patrols
- Construction Patrol (Neutro, Groundpounder, Crumble & Takedown)
- Air Patrol (Sky High, Eagle Eye, Blaze Master & Tread Bolt)
- Monster Truck Patrol (Hydraulic, Slow Poke, Big Hauler & Heavy Tread)
- Hot Rod Patrol (Big Daddy, Trip-Up, Greaser & Hubs)
Micromaster Autobot Combiner Squads
- Metro Squad (Wheel Blaze, Roadburner, Oiler, Slide, Power Run & Strikedown)
- Astro Squad (Phaser, Blast Master, Moonrock, Missile Master, Barrage & Heave)
Micromaster Autobot Combiner Transports
- Missile Launcher (with Retro & Surge)
- Tanker Truck (with Pipeline & Gusher)
Micromaster Combiner Autobot Battlefield Headquarters
- The Micromaster Transports Overload and Erector, the Micromaster Stations Hot House and Ironworks and the Micromaster Autobot Rocket Base Countdown were also still available.
Micromaster Decepticon Patrols
- Race Track Patrol (Roller Force, Barricade, Ground Hog & Motorhead)
- Military Patrol (Bombshock, Tracer, Dropshot & Growl)
Micromaster Decepticon Combiner Squads
- Battle Squad (Meltdown, Half-Track, Direct-Hit, Power Punch, Fireshot & Vanquish)
- Constructor Squad (Stonecruncher, Excavator, Sledge, Hammer, Grit & Knockout)
Micromaster Decepticon Combiner Transports
- Cannon Transport (with Terror-Tread & Cement-Head)
Micromaster Combiner Decepticon Anti-Aircraft Base
- Anti-Aircraft Base with Blackout & Spaceshot
- The Micromaster Transports Flattop & Roughstuff, the Micromaster Stations Greasepit and Airwave and the Micromaster Decepticon Jet Command Center Skystalker were also still available.
Autobot Action Master Figures
- Grimlock with Anti-tank cannon
- Jazz with Turbo Board
- Rad with Lionizer
- Rollout with Glitch
- Bumblebee with Heli-pack
- Blaster with Flight Pack
- Jackpot with Sights
- Mainframe with Push-Button
- Inferno with Hydro-Pack
- Snarl with Tyrannitron
- Skyfall with Top-Heavy
- Kick-Off with Turbo-Pack
Autobot Action Master Action Blasters
- Turbo Cycle with Prowl
- Attack Copter with Over-Run
Action Master Autobot Vehicles
- Turbo Racer with Wheeljack
- Attack Cruiser with Sprocket
Action Master Autobot Armored Convoy
Decepticon Action Master Figures
- Soundwave with Wingthing
- Treadshot with Catgut
- Devastator with Scorpulator
- Krok with Gatoraider
- Shockwave with Fistfight
- Banzai-Tron with Razor-Sharp
Decepticon Action Master Action Blasters
- Off-Road Cycle with Axer
- Turbo Jet with Starscream
Action Master Decepticon Attack Vehicles
Post-Transformers releases
Hahahahahahahhahahah haaaaaa hahahahahhahahaha hahaahahaaaaaaaahahahaaaaa. Hoo. Hooooh boy.
- 2000
- For the line of Generation 1 reissues begun in Japan this year, see: The Transformers Collection
- 2001
- For the supplementary, store-exclusive Japanese line of Generation 1 reissues and new creations begun this year, see: e-HOBBY
BotCon 2001 exclusive Arcee was a late addition to the Transformers franchise. Autobots
2002
- For the North American counterpart to the Japanese Generation 1 revival, see: The Transformers: Generation One Commemorative Series
2006
- For the Titanium Series toys with a "Generation 1" sub-label, see: Titanium Series
2007
- For the line of Generation 1 reissues begun in Japan this year, see: Transformers Encore
2008
- For the "Generation 1 Series" toys, see: Universe
Innovations and lasting effects
Naturally, the original toy line introduced the original "gimmick" of transforming converting. Aside from that and introducing a plethora of "classic" characters, there were other notable features coming out of the original line:
- Like transformation itself, spring-fired projectiles were a common feature from the get-go (except where the springs were removed for safety reasons).
- 1985 saw the introduction of the combiner concept. 1986 expanded on that with the introduction of Scramble City-style combiners with interchangeable limbs.

- 1985 also introduced Triple Changers, the first toys with multiple alternate modes. 1987 went a step further with the introduction of Six Changers.
- Furthermore, 1985 introduced rubsigns.
- In the early years, every new toy was designed and marketed as an entirely new character. Hasbro's policy in this regard changed gradually: 1987's Goldbug was the first toy to be clearly designed as the same character as 1984's Bumblebee; but despite being marketed as such, he was still sold under a different name. In 1988, Powermaster Optimus Prime was the first new toy to be designed as a new version of an older character and which sported the same name. This was followed by the Classic Pretender line-up in 1989, and then half the Action Master line-up in 1990.
- In the early years, Hasbro also released a plethora of different gimmicks in multiple assortments each year, some of them shipping in Autobot- or Decepticon-specific assortments and others in mixed assortments. It wasn't until 1989 that Hasbro made their first attempt at streamlining the brand into unified gimmicks with mixed Autobot/Decepticon assortments (excluding larger toys that shipped all by themselves), in this case "Pretenders" and "Micromasters". The releases for 1990 followed suit, with the year's entire Transformers output divided into "Micromasters" and "Action Masters".





